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NewspaperGirl – Online PR, Blogging, Social Media

@Newspapergrl PR and Marketing Tweets of the Week 2015-01-13

@Newspapergrl PR and Marketing Tweets of the Week 2015-01-06

@Newspapergrl PR and Marketing Tweets of the Week 2014-12-30

@Newspapergrl PR and Marketing Tweets of the Week 2014-12-23

What MARKETERS want for Christmas this year

What marketers want (1)I asked my marketing friends what they wanted for Christmas this year. I specified that it had to be something you could buy, not something like peace on earth (ahem, Joshua). It’s not too late (almost) to gift them some of these wishes!

When I was assembling this list I felt how much respect and friendship is in this group. There is my good friend Paul who started a lot of what I do, as well as some I don’t know as well and all in between. What great people! They are my friends who when I asked, responded. Isn’t that what social media is all about? When you do ask and there is trust, people respond.

Oh and I want a new blog design and an elliptical for Christmas.

Thank you so much to everyone who responded. Merry Christmas everyone and I hope you get your wishes!

ryan-avila Ryan Avila – marketing/personal training/photography.Websites: http://healthyryan.com & http://facesintheworld.comGoPro http://shop.gopro.com/hero4/hero4-silver/CHDHY-401.html
GoPro
scott Scott Cowley, Marketing Instructor at Arizona State University & Internet Marketer.Website: http://www.giftso.meFor Christmas, I want “Trendologytrendology
 Russ Russ Page, COO at an Interactive Agency (web, apps, digital marketing)
Website: www.fiftystudio.comWants: http://www.patagonia.com/us/product/mens-nano-puff-jacket?p=84211-0-COCRjacket
danrmorris Dan R. Morris, I help bloggers focus on what makes their blog successful.
Website: Blogging ConcentratedI want a more specialized camera:camera
michael Michael Jensen, Sr. Content Marketing Manager at BlendtecI’m not going to lie and this is not a shameless plug: http://www.blendtec.com/blenders/professional-800.I want the Pro 800 or Stealth so I can make smoothies for my kids in the morning without waking up my wife. Or looking at getting the new iPhone.blender
 adam Adam Riemer http://www.adamriemer.me and President of Adam Riemer Marketing, LLC. I help small and large companies scale as well as bloggers and affiliate grow and succeed.An all inclusive trip to Rio for Carnival and then to relax in Mexico on a beach in Puerto Vallarta to recover.
 mitchell Mitchell Levy, Thought Leader Architect & Chief Aha Instigator.I’d like to see the Aha Amplifier get another 750 users, doubling the user base. The gift is awareness: could be advertising, could be being introduced to the “right” partner, open to ideas.
 michelle Michelle McCullough, I’m a speaker and marketing strategist, www.startupprincess.com and www.michelleontheair.comI want a new MacBook and an in-home video studio + a video intern that will edit all of my videos. A girl can dream, right?
 jesse Jesse Stay – Social Media Strategy and Advertising and Futurist. http://jessestay.com, http://staynalive.com I like anything LEGOs, or home automation devices like the Schlage Connect Camelot Touchscreen Deadbolt or things they sell on SmartThings.com, or camera lenses for Canon DSLRs. Or, just anything off my Amazon wishlist: http://amzn.com/w/WNBKSU3QBQDU
 lee Lee Gientke I’m the managing partner of Webmix Marketing (www.webmixmarketing.com). We do online marketing for service businesses.Maybe a some credit at Fiverr or a Surface2 if it has to be marketing related.
 cheryl Cheryl Snapp Conner, www.snappconner.com, owner, PR agency.I’m buying the book Flow – and Cision. Wish I’d bought it a long time ago.
 Mat Mat Siltala I grow a pretty decent beard. Avalaunch Media is my company.I want a trip to Fiji, but there really is no link to that?
 Rachel Rachel Brenchley – Founder of http://modifyink.com/ a startup in the maker space. We deliver an online platform for art-customization. Select art, then change the colors and patterns of each element to match yourdécor or event. We are getting ready to launch custom party and card suites in the next few weeks.

What i really want for Christmas is a team bloggers to help me launch my new company. I’m looking for perfect-fit, dynamic and creative DIY, ART, PARTY and HOME DÉCOR bloggers to join my team! I’m more of the “brand” looking for marketing partners! Marketing is a big job!

 Barett Barett Christensen, Director of the Social Media Marketing Degree Program at LDS Business College.

Always looking for great adjunct…though I am good on those for christmas and this next winter semester. I would be excited if Santa left me a Garmin Vector Power Meter. Yeah, I know it has nothing to do with marketing, but it would be awesome to get one.

garmin

http://sites.garmin.com/en-US/vector/

 

 cory Cory Huff. I run theabundantartist.com, where I teach artists how to sell art.

I just signed a book deal, so I’d love a European writing retreat for Christmas. Also, I’d love someone to set up Infusionsoft for me.

 cary Cary Snowden, I develop online marketing platforms for business marketers.
http://steptap.com

All I want for Christmas is a Makerbot Replicator Mini so I can print a few of my ideas to test. http://store.makerbot.com/replicator-mini
I am currently looking through the cushions to see if I can help Santa justify the big ticket.

 Paul Wilson Paul Wilson Profession: Marketer/Owner/University Teacher
Websites: PinAlerts.com, BeautifulPearls.net, RPCO.com

I believe mastering the art of video should be on every marketer’s Christmas list. The raw emotional power that comes from video is not to be underestimated and can be an effective and persuasive marketing tool. I state this because my list is thousands of dollars of pure video equipment.Iwas asked by the university to think of marketing tools that will best benefit the students. IMHO video gadgetry that tells and enhances your business story is worth the investment.

MY SANTA LIST Ü

Panasonic GH4 Camera
- Panasonic dmw
-ms2 shotgun mic
- Field Recorder
- 2 Lavalier mics
- Tripod
- Camera Slider
- Camera rig, shoulder rig, follow focus
- Steadicam
- Wide Native Lens (12mm)
- Narrow Native Telephoto Lens
- GoPro HERO4 SILVER

DJI Phantom 2 Quadcopter V2.0 Bundle with 3

-Axis Zenmuse H3-3D Gimbal for GoPro

Go Pro Accessory Kit 

 Joshua Joshua Steimle, CEO, MWI www.mwi.com

I want a 36 hour day, a creative director, another front end dev, a CRO expert, a few more SEOs, a few more content marketers, and world peace so we can get on with more marketing!

  Sterling Sterling R. Morris  Marketing,Intermountain Healthcare.

A page-turner on non-intuitive findings in my field.

 Joan Stewart I’m Joan Stewart, aka The Publicity Hound. I show small business owners how to promote their expertise and businesses using free publicity.

I want a simple video studio in my basement with a few decent backdrops so I can record more video for YouTube. I’ve tried creating this myself and just can’t make it work as well as I’d like. While we’re at it, how about a high school kid to edit all those videos I’d be cranking out?

There you have it. If you are a marketer with Christmas wishes, please add yours in the comments!

@Newspapergrl PR and Marketing Tweets of the Week 2014-12-16

@Newspapergrl PR and Marketing Tweets of the Week 2014-12-09

How to Make Money Blogging: An eBook Review

Thanks to food bloggers Pinch of Yum’s income reports I’ve become very interested in how to make money blogging. Their reports are one of my favorite things to read and I learn so much from each one. I’ve made money because of my blog but rarely on my blog directly. In September I started working at The Blogger Network and now I have ads on my site, which is a foundation for making money blogging.

I recently found Chelsea’s Messy Apron and her ebook, How I Made $40k My First Year Blogging. It’s become one of my favorites. I realize that both of my examples are from food bloggers, which means their content is skewed towards that niche, but I think any blogger could learn from them. First, I have to say that I respect anyone who can make that kind of cash from blogging in just one year. It’s very impressive!

how to make money blogging ebook

Advertising Income
$14k of her first year’s blog income was from ads. The great thing about ads is that is once you set them up you make money passively (esp. if someone else manages the adsfor you). I see a lot of blogs apply to join The Blogger Network and most are too small to meet our minimum pageviews of 90k. She reached that threshold in just 3 months and I have deep respect for that accomplishment. I don’t usually see a lot of detailed information about ads so I appreciated her straightforward explanations. She uses several different ad providers as well as networks that connect bloggers to sponsored post opportunities.

The Importance of Mindset
One of the foundations of success is mindset and Chelsea talks about how this. She had another blog that didn’t take off. She took what she learned about creating compelling content, headlines and images. It worked. I like how she started off with the intention of success and thinking like a business.

When I first started blogging, I immediately started with the mindset that people would be reading my blog. This mindset is very important. If you only think that your mom is going to read your blog, your content will reflect accordingly. ..I am a strong believer in the power of our thoughts. Right off the bat, it is important to imagine your blog being successful and your skills improving. .. If you think you won’t ever get followers (or make money, improve your photography, etc.) you are right—you won’t! On the other hand if you are positive and confident you will gain followers (or however you measure success), you will!

Investing in your Blog Pays Off
Another lesson that Chelsea learned is that you need to invest in your blog. She spent 40 hours a week on it as well as investing money into it. She regrets going DIY in her site design at first and you can see how she gradually realized that didn’t pay off.

If you are serious about making an income off of your blog, you are going to have to invest.”

One thing I would’ve included is investing in blog conferences but being a review of her first year, she may not have attended any. I know bloggers have brainstorming sessions and other free ways of learning from each other, but it’s not the same as attending a blogging conference. They are on a much larger scale than a group getting together to chat. That means they can bring the best speakers, accommodate a larger crowd (more potential partners), and bring brands on as sponsors. You get to look for people to collaborate with in your niche for future giveaways and projects. There’s nothing like getting a group together in person to plan. Face to face meeting can be so much more efficient. Attending a conference is also how you meet brands that you can work with. You can go direct and pitch your services and skill set. In other words, conferences represent OPPORTUNITY.

I really like how Chelsea divided her book into months so you could see the progress she made. You get to live the experience with her. She shares information about the hashtags she uses that are effective for her, the sites that bring her the most traffic, and the tools she uses in her business. There is a lot of information about photography including props, lighting, cameras and lenses.

Group Boards on Pinterest
In addition to a lot of spot on advice, she has short tutorials on everything from setting up a WordPress site to creating a cover image for Facebook and other social media sites. I particularly liked the walk through of Ahalogy for scheduling pins on Pinterest. She also included a section on group boards on Pinterest but not as much detail about how to find group boards to join. There are sites like PinGroupie that are directories to help you find group boards by topic.

Facebook Groups for Bloggers
While she did talk about a Facebook group she belongs to, Chelsea didn’t link to it or go into much more detail. As part of The Blogger Network you can join our private Facebook group and network with the some of the biggest names in blogging (esp. in the lifestyle niche). I’m the admin of Utah Bloggers on Facebook. There are so many opportunities and friendships that are a result of these kinds of groups! Before I go to a blogging conference I make sure to join their Facebook group if they have one.

After reading this book I realize I need to do more planning and goal setting. I want to check out her taxes spreadsheet. I really like how she shows you exactly how to do a giveaway with up to 15 people with the spreadsheets and sample emails you can use as an example of how it’s done. I’m inspired to look for more trending content to base my posts on. I know some just from Twitter and people I follow on Facebook but keeping up with what’s new but I could do even better at. However, I don’t envision my blog getting a lot bigger. I make more money other ways and it’s tough to keep up with posting. It’s not worth the investment to me any more. This blog has led to years of business, my book, and it helped build my reputation. Everything else is a bonus. I don’t miss the comments and interaction that I used to have because I’m in a different phase now. A lot of that interaction happens on Facebook and some on Twitter.

I really think this ebook is great for beginners and even more advanced bloggers alike. I wish I’d had it when I started blogging. Probably my biggest mistake of all was getting a WordPress hosted blog. You are at their mercy. My blog got deleted twice because of a link that was spammy (I still don’t know what link it was but I had no warning and no recourse). I lost a ton of traffic and never fully recovered when I switched my blog to self-hosted. I hope every new blogger learns to just pay for your domain and hosting from the start.

How I Made $40k My First Year Blogging: How to Start, Run and Monetize a Blog
Pages: 189 with full color pictures
Author: Chelsea Lords of Chelsea’s Messy Apron

Price $19.96

Have you read “How I Made $40k My First Year Blogging,” I’d love to hear what you think about it. What did you learn and was it the right level for you?

 

@Newspapergrl PR and Marketing Tweets of the Week 2014-12-02

@Newspapergrl PR and Marketing Tweets of the Week 2014-11-25