How to Choose the Best Domain Registrar

Thank you GoDaddy for sponsoring this post. While this was a sponsored opportunity from GoDaddy, all content and opinions expressed here are my own. These are the considerations I use to choose the best domain registrar. 

I’ve blogged since 2005 and since then ALL my domains have been with GoDaddy. A few months ago I was all ready to transfer all of my domain names to Google Domains. One thing stopped me from going that far. Ironically, they both came from reading the comments on a Facebook ad announcing Google Domains.

The biggest concern I have is wondering if Google would be in the domain business long-term. They have a history of starting and ending things. So you have to ask yourself if this service will be one that lasts. Changing domain hosts is a pain! I lost one of my domains recently and it didn’t take long for someone else to buy it. So now I need to change my main work email address. I’m certain I don’t want to pay what they’re asking to get it back.

Second, I like the pricing and offers of GoDaddy domains – when you use a coupon. And you should ALWAYS use a coupon. Read on to get some great domain name registration offers from GoDaddy.

Click this button to get .99 cent domains:
THE domain at THE price! $.99 .Com Domains from GoDaddy!
Best-domain-name-registrar

Here are 4 questions to consider to help you choose the best domain registrar:

1. Will The Domain Registrar Be In Business In a Few Years?

I remember how Google got into the affiliate marketing industry after buying a network to start Google Affiliate Network. It lasted 7 years. That caused some pain in the affiliate world.

Gwern.net did an analysis of Google’s track record and found that more than one out of every three services Google launches ends up being shut down. Then there are the services like Blogspot that doesn’t get updates and Google+  is expected to shut down.

Here’s just one of the comments I saw on Google Domains announcement on Facebook:

great idea *not* most important aspect of your business and you put it in a huge corporations hand, if you ever need emergency support for your domain you get no where… except a knowledgebase … besides the prices are higher or the same as most ‘good’ domain sellers..

GoDaddy 24-7 Phone Support2. Does Your Domain Registrar Have 24/7 Phone Support?

If you have problems with your domain or hosting, you want to be able to reach someone about it, fast. I insist on phone support. GoDaddy has 24 hour phone support. This is so important to me. The best registrar has phone support that you can reach any time. I have often been on the phone at 2am trying to solve a problem. I’d hate to have to wait until morning if there’s a problem.

GoDaddy is the world’s largest domain registrar and they offer an array of products that will help small business owners build an online presence, attract customers and manage their business.

best price for domain names3. Are You Getting the Best Price on a Domain Name?

ALWAYS look for a coupon for GoDaddy before buying a domain. They will combine all of your domains so they will all get renewed at the same time. Then (pro tip) watch for emails from GoDaddy –  because that’s how they send discounts to existing customers.

If you want to register a new domain, I found the best deal. Here’s 30% off coupon that isn’t just good for the first year. Use it to save 30% on all years you have the domains. This is a huge savings!! Click the link or the banner below to get this special pricing. 
GoDaddy domain name coupon! Big Savings For Your Small Business!

4. Does your Domain Registrar Have Premium Domain Extensions?

I wanted to buy a .marketing (wish I’d bought affiliate.marketing!) domain but it wasn’t available at that point. If you’re a small business and want to set up some domains that are easier to remember or for specific campaigns or audiences, premium domains are great for that.

If I were a movie studio I’d secure the .movie domain for every new movie that was coming out.

If you offer deals for specific states or cities, you could use the .deal domain – for example, utah.deal and direct it to the specific part of your website that has Utah deals. That’s a lot easier to print or share with others.

I think affiliate marketers could also use custom domains – they’d be more memorable for Facebook ads or just to tell others about.

Maybe I should buy a .expert domain! If you’re an author and can’t get a good domain for your book, maybe one of these will work, such as nameofbook.online

This link gives you 30% off premium domains.

Here is a partial list of premium domain extensions from GoDaddy:

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3 Trends in Influencer Marketing for 2016

I’ve noticed some trends in influencer marketing as I’ve worked with bloggers and blogger outreach for brands in many niches.

I’m seeing more affiliate managers and brands reach out to influencers and bloggers.

3 Trends in Influencer Marketing

influencer marketing trends

  1. Separate Treatment of Bloggers and Media

    Hopefully this trend catches on in a bigger way, but “at the Fall 2016 Tommy Hilifiger fashion show in New York, Instagram influencers will have their own special photo pit.” That means they had a separate space to take photos. Which is really smart because they’re not the same and it scores points with influencers who extend the reach of the show by sharing live updates. Plus, they’re celebrities too.

    The move will also ensure that the top Instagram influencers will have a perfect view of his show. And that’s genius, considering many fashion bloggers have more followers than traditional media outlets (where the traditional photo pit images usually appear).

    Whenever I do events, I request that we don’t invite media but that it’s just bloggers and other social media influencers. While there’s some mixing for the most part each group keeps to themselves. Tend to ask different questions. For example, with a plastic surgeon event I attended. Bloggers wanted the language to focus on the benefits and putting everything in relatable terms.

    I can’t welcome this trend enough. I’m seeing brands wake up to the fact that bloggers and regular media are equal but different. They shouldn’t always be thrown into the same space together and if they are there might need to be some education.

    I did blogger outreach for Roots Tech last year and there was a central media space on the trade floor where celebs and VIPs could get interviewed. It was also a spot for bloggers to congregate as well as take part in interviews. The problem was, the bloggers were taking selfies with the celebrities. Actually TOUCHING them.  The mainstream media wasn’t keen on that. They complained, in their words, “they’re not media trained!” The guests loved it from everything I saw but in the traditional world you keep more personal space and you don’t take selfies.

    At restaurant openings, I ask the owners to either close off the restaurant or have bloggers in a room together rather than mixed with everyone else, including media.

  2. Brands and Networks Open Private Facebook Groups For Influencers

    I’ve seen more and more brands and affiliate networks start Facebook groups aimed at influencers. Bloggers are highly sought after. At my affiliate marketing conference, ShareASale CEO Brian Littleton told us the reason they are sponsoring so many blogging conferences is because their clients want to work with bloggers. He has a private Facebook group too. CJ has one and a team dedicated to recruiting and working with bloggers by giving them pre-approval to programs and in some cases, higher commissions. As far as I know those are the only affiliate networks with their own Facebook group.

    Facebook groups are a great way to communicate with bloggers.I’m seeing so many pop up now. You can provide training, ideas on how to promote your products/services and allow bloggers to network with other bloggers. They’re sharing editorial calendars, offering sponsored posts and discounts, as well as helping affiliates get approved for affiliate programs. The groups are also helpful – we get to see what other affiliates are doing. That’s new too – many affiliates are very tight-lipped about what they’re doing but bloggers tend to be more open.

    I find these Facebook groups for bloggers so helpful. I think Etsy in particular should start a private Facebook group for affiliates/bloggers. So should Affiliate Window. They’re so much better than emailing back and forth because the whole group can chime in and help each other.

    I love private Facebook groups I’m in and hope this trend continues. If I were an affiliate manager I’d start one today.

  3. Sponsored Post Campaigns – with Affiliate Links Allowed

    Overall businesses want to work with bloggers – it’s a great form of content marketing – like this example of Penelope Trunk promoting a mattress on her blog. She has a loyal following and she can so effortlessly weave a mattress into a story about habits. In fact, bloggers carried the initial Kickstarter campaign for Purple mattress, with a single post from a blogger driving more than $20k in sales. When working with bloggers, that’s a dream come true. It can work and it can pay off big time.

    More businesses want to work on an affiliate marketing model where there is no initial payment up front. In fact, I’ve never seen more interest in all the years I’ve been following the industry. Many of my clients hope for that or some variation of it.

    In the extreme, a blogger only gets paid if the promotion works and the product sells. That means all the risk is with the blogger. Most bloggers want both an up-front payment AND a percent. That way if it doesn’t resonate with their audience they still get paid. It also means that the blogger will make it a priority (get it done). Otherwise you’re at their mercy.

    If a blogger is a good fit and has a loyal following, you want them to blog about your business. However, bloggers are like you, are always trying to find what works best. The problem is, blogger networks cannot guarantee sales, nor do they ever want to.

    At Affiliate Summit this year, Kelby Karr of Type-A Parent made it clear that you’re hiring bloggers to get brand exposure and content. Of course that’s too much risk for a network to take on because it’s not your fault if the product doesn’t sell. Still, I cringed just a little only because affiliate marketing by definition is pay for performance. Which means you only get paid if you sell. Still, if you want bloggers, you might need to compromise.

    My discussion on this point got a big response on Facebook. I’m curious to hear yours.

    What influencer trends have you seen? 

How I Use Fiverr For Online Marketing Tasks

Fiverr is one of my favorite ways to get low cost help for my online business.

What is Fiverr?

Fiverr is a website that has freelancers that you can hire to do jobs for you, starting at $5. They can design a logo, create an ad, and perform other tasks (read on to learn how I have used Fiverr).

Fiverr Review

I’m a fan of Fiverr. I’ve used Fiverr for years and have my favorite sellers. Fiverr can actually be a great way to get work done fast and cheap. Over the years though sellers have gotten more savvy and there are a ton of upsells. Sometimes it’s worth it to pay for them.

Always look at the reviews and read them. If they’re vague and generic, skip over them. Try to look up any claims. Sometimes the work shown is not the quality of work you’ll get.

You also need to do a good job at explaining what you want and give clear direction and examples. That affects the quality of work dramatically.

Here are Some Fiverr Gigs I’ve Paid For

I used Fiverr to make a drawing of me in a Christmas sweater that I used for my Facebook profile image in December.

fiverr drawing

 

I had images created that I used for a Facebook ad campaign – my most successful campaign ever.

Here’s the basis of an ad (I added text because it’s harder for them to get it right than just doing it myself in Canva).

Fiverrr Facebook ad

I’m not the only one who likes to use Fiverr.com to design Facebook ads. Check out this post from Adespresso about their test. They compared work from Fiverr, Upwork, and 99 Designs. Fiverrr won out of the three. It got the most clicks and impressions.

“…judging purely by visual quality Fiverr had given us by far the best product.”

I paid for people to tweet about a Kickstarter or other program I want to promote. Unsure about results. I recommend that you look at the person’s Twitter feed and see what they tweet about, if they’re getting retweets, and if you think the quality is good. I found one person that way and he was so good I ended up hiring him a few times.

I’ve had a landing page created – which ended up costing $125. I haven’t tested it yet but was happy with the work.

I got a Facebook cover image designed. This one I wasn’t crazy about but it was only $5. I think I’d start again with more examples and better direction. To me the big challenge is the font. If it’s not right then your image can look cheap.

fiverr-Facebook-cover

I’ve gotten designs for my clients (I manage Facebook pages), event page images, and Twitter backgrounds. I gave them the photograph and they added words to several.

Here’s an example:

Fiverr example

I would use Fiverr for ebook design/cover designs and even formatting text to make it Kindle-friendly.

Fiverr Affiliate Program

I’m also a Fiverr affiliate. Fiverr has an affiliate program on Affiliate Window. Here’s the link if you want to sign up too. Apply for Affiliate Window first (ironically it’s $5 but you get it back when you make your first sale). Then after you’re accepted, apply for the Fiverr program.

I actually paid someone on Fiverr $5 to create this ad for Affiliate Window for me:

Affiliate-Window-ad-newspapergrl

This was my version that I made in Canva. I gave it to them along with the logos and asked them to make it more professional. Doing a mockup yourself is a good way to show what you have in mind:

Affiliate-Window-ad

I think that was worth $5.

Fiverr for Online Marketing

Fiverr recently improved their Online Marketing category. First, they changed the name from Online Marketing to Digital Marketing.

They added new Digital Marketing subcategories:

  • SEM: Increase your web traffic with PPC and Search Engine Marketing.
  • Email Marketing: Create and run highly effective email campaigns.
  • Influencer Marketing: Work with influencers to market your product.
  • Content Marketing: Get original content created and distributed.
  • Local Listings: Create, improve or maintain your business on local sites.
  • Mobile Advertising: Promote your product to mobile consumers.
  • Marketing Strategy: Develop strategic marketing plans to meet your goals.

They renamed several subcategories too:

  • Social Marketing is now called Social Media Marketing
  • Get Traffic is now called Web Traffic
  • Fan Pages is merged with Social Media Marketing
  • Keyword Research, Bookmarking & Links are merged with SEO & SEM
  • Blog Mentions, Article & PR Submission are merged with Influencer Marketing & Content Marketing

What Not To Do on Fiverr

I want to try out some more digital marketing services on Fiverr. However, I won’t buy likes on social media. You can but I don’t recommend it. I’d rather run Facebook ads to get legit followers that actually like my page. It’s cheap and effective. You can literally spend a few dollars a day. Don’t use Fiverr for it.

Also, be aware that some people on Fiverr are not honest. If you have a tshirt design that you know will crush it, you may want to go to a pro instead. They may steal your idea and sell the design they created for you. It’s happened.

Have you tried Fiverr for online marketing tasks? What were your results like? Any sellers to recommend?

Why Most Bloggers Suck At Making Money Online

I spent the last year working with bloggers with high pageviews (80,000/month and above). I’ve interviewed and coached bloggers and all of this has given me insight into what why some make money and others don’t. Unfortunately, a lot of us suck at making money online.

I love seeing bloggers succeed. I celebrate and I’m motivated by success. I cheer for Chiara Ferragni of The Blonde Salad and others who’ve reached incredible heights (she was projected to make $9 million last year). I cheer for the small successes too. I feel a part of the blogging community and want to contribute to its overall success.

Here are my insights about why a lot of bloggers don’t make money blogging, including with affiliate marketing. Maybe this will help you too.

Making Money Blogging

Here’s Why You’re Not A Successful Blogger:

You Only Focus on Pageviews

Most bloggers are stuck trying to get higher pageviews so they can make more money blogging. Yet many are not willing to do the work to get those pageviews. Or they’re blogging about something not enough people care about. Honestly, I gave up trying to get the most pageviews. I don’t really care. What I care about is my reputation and since I’m a business, making money (which doesn’t require high pageviews). I also care about fulfillment and making an impact.

You’re Lazy (Don’t Worry, I’ve Been Lazy Too)

I’ve put on several conferences about affiliate marketing. I’ve invested years in learning about it and trying to be successful at it.  The number one complaint I hear from bloggers is that affiliate marketing doesn’t work for them. I’m convinced that affiliate marketing will work for every single blogger.

You might have to improve your writing. It might take some time to see results. However, my mistake and others that I see is that more often we’re not putting relevant affiliate links in our content. I went back through my posts and I see very little opportunities to authentically use affiliate links. That means I need to add more content that works with them.

You may have to change the direction of your blog or start a new one. Jon Morrow, who makes at least $100k/month blogging, says:

After working with thousands of students, I can confidently say there are only a few hundred topics where blogging really works.

Another issue I see is bloggers not doing the research or testing to see what works. You can boost a post on Facebook or pay for some ads to get people to your blog post. If no one buys then you learned. Try another approach or try something else.

Last of all, you might not be lazy, it might just be timing. There were times my life was too intense and I wasn’t ready to focus on making money. I just wanted to share and document what I was learning. I was making money from a job and consulting. That’s ok too.




You Have the Wrong Mindset

I hear bloggers say they’ll start making money when they reach a certain number of pageviews. That’s when they can get sponsored posts. That’s when they’ll make more from ads. It’s true that if you’re relying on ads or an ad network you do need to have a lot of traffic. That’s why I love affiliate marketing though. You don’t have to wait. You can start now. Plus you set the rules. Is it a risk? Yes, but it’s pay for performance so if your blog post doesn’t sell, well then you are out the time.

But I still hear from bloggers that Facebook ads don’t work. I hear that blogging is dying or that bloggers can’t sell. I see the opposite. I’m seeing incredible results.

While I’m seeing more of a hybrid model where brands will pay bloggers for a post and let them use an affiliate link, I still think bloggers are smart to invest in affiliate marketing. Investments take some risk. You might have to buy products and end up not blogging about them because you didn’t like them (although you can always ask the brand for product). You might spend money and not make a cent. It might take months to see any traction, like this post that I spent more time and money on than any other post. Still, you learned to get good at sponsored post or getting traffic. That took time, right? I encourage you to invest as much time in getting good at affiliate marketing.

Affiliate marketing is it’s own thing and you need to invest in learning it. I think the potential is much bigger than sponsored posts which a lot of bloggers rely on. If your mindset is to wait then you’re missing out.

You’re Not Willing to Invest Money

I hope that you’re not using a free version of WordPress or have a domain like newspapergrl.blogspot.com. If you’re serious about making money on your blog you’ve got to invest in hosting (I recommend SiteGround for smaller blogs and WP Engine for larger ones). Web hosts have support lines and can walk you through setting up a new blog. There are many reasons you should pay for hosting but the top two are: people take you more seriously and you have less risk of your blog being deleted. My free WordPress blog got deleted in 2007. I don’t ever want it to happen again.

I’ve read income reports (like this one from Digital Nomad Wannabe who is living that lifestyle) and shared results of studies. I buy their ebooks (this is my favorite one about how a blogger earned $40k her first year blogging) and learn from them.

I invest in a Facebook ad tool, SEO tool, graphic design, domain names, and many other things. Business need cash flow, not dams. If you’re not willing to spend anything but time it really limits your results.

The Affiliate Program You Picked Doesn’t Convert

Sometimes it’s not you, it’s the affiliate program. You know I wrote a book about press releases for SEO and marketing. In my book I talked a lot about PRWeb. Some people accused me of advertising for them. I wasn’t. The funny thing is, even though they are the service I always used and tested, I didn’t do well on their affiliate program. I’m not sure I ever sold a single press release. I knew the product better than most people at PRWeb. I saw results from it – in other words people increased their sales. I didn’t see results as an affiliate of PRWeb though.

Maybe I didn’t market them enough or do enough case studies. I just know if something doesn’t work I stop putting effort into it and look for something that does. I’m not sure why some things resonate and some don’t, but your audience is unique and you’ve got to find what works for yours.

You Tell – Instead of Sell

I have a saying that is famous and it’s SELL don’t TELL. There’s a difference. If you just tell people then it’s unlikely to sell them. You’ve got to add your enthusiasm and unique perspective. I have to take my own advice sometimes. If I can’t be excited about something then I probably can’t sell it. So that’s my test. If I don’t feel any excitement about the product or service then I shouldn’t promote it. I need to believe in it in some way. Otherwise I lose trust and feel like a cheap car salesperson.

I’ve seen a blogger add affiliate links on a personal blog to something that they’ve never tried that doesn’t fit their audience at all. If you’re a deal blogger you can link to almost anything and don’t need to try it first. But if you have a personal blog, it needs to fit your personality. Most often your readers are a lot like you. If it’s not something you’d buy then why would they buy it? Another blogger is stressed about money and is probably careful about every purchase. I told her one reason she isn’t selling is because her readers probably get the vibe that she’s stressed about money and that makes them on some level feel stressed about theirs (and not want to spend it). Money is like a river, it has to move and flow. It has to go out and come in.

What surprises me is how well my posts about products have done. I expected people to get annoyed or unfollow me if I sold something. However, I’m a business. I have to make money. If I don’t I’ve got to go get a job. You’re the same. You’re in business to make money. If your pitches are annoying and people leave in droves then find a better approach. I genuinely share from a desire to be helpful. My sales posts are some of my most popular.

I read an ebook recently that said many people like the idea of affiliate marketing but forget the marketing part. Instead they simply put affiliate links in their posts. As this post from  points out:

“At the present time there is (on average) over 2 million new blog posts published every day.”

That’s a lot of blog posts. What does that mean to you? That means if you want to have any chance of being found online, you have to market your content.

I think Emily Hill of Is This Really My Life is very good at selling and not just telling. So is Melea of Freebies2Deals.

You’re Just Not Smart Enough

I worked with a million dollar affiliate and I wanted to be like him and make the money he made. I wanted that success so bad. However, after seeing what he did to make that kind of money I changed my mind. I didn’t want to do the work required to make that kind of money. Or I couldn’t see myself doing it the way he was. I realized I wasn’t smart in the same ways he was. I’m not a PPC affiliate and never want to be. He invested in learning to write copy, learning to code, graphic design and constantly put a ton of money in to get a lot more out. I wasn’t willing to take that risk. I didn’t have that kind of capital. I don’t have the technical ability he did and frankly I had no desire to learn it.

The number one response I get when I tell bloggers how much money I make is how they would spend that money if they had it. This response frustrates me. They focus on what they want without realizing the work it took to get there. If it were me I’d ask, how did you do it! They want me to tell them exactly what ads I used and what I exactly did. I’m not willing to do that. I learned from my mistakes and kept trying. Sometimes it’s a roller coaster, but after some time I start seeing patterns and hone in more on what’s working and what isn’t so I can improve. You have to go through that process too. I spent hours trying to help another blogger and in the end they didn’t make anything. I just wasted so much time and neither one of us benefited. Lesson learned.

My Affiliate Marketing and Blogging Goals

This year I want to:

  • Get better at Facebook ads that convert to sales.
  • Rank for more keywords that lead to sales for long term.
  • Find writers for a new blog I’m building
  • Outsource of the work I’m not good at or don’t enjoy.

I’m going full in on affiliate marketing. Of course this post contains affiliate links.

What about you? What are you going to do differently or change to be a more successful blogger this year?

Adespresso Review: Skip Facebook Power Editor

This past month I did the best I’ve ever done as an affiliate marketer – and I owe a lot of my success to AdEspresso. Starting out, I took a Udemy class on how to use Facebook Power Editor but I came away overwhelmed and confused. I wasted a lot of time. So I’m happy to have found an Facebook advertising tool like AdEspresso.

I asked in a Facebook group (you should join the one for Adespresso if you buy) and one of my marketing friends said to get Jon Loomer power editor tool – Adexpresso. I don’t think Jon owns it but that’s what he said, so I searched and found it.

adespresso-logo

Do I think it’s worth paying for Facebook ads? Let me just say YES! It’s more than worth the time and effort I’ve put in. I wonder what took me so long to go this strong on Facebook advertising! Looking back I wasted a lot of time trying to figure things out I could’ve just tested – even with a smaller budget. If you don’t like paying for ads and think boosted posts and ads don’t work then you’re not doing it right (and this review is a waste of your time).

I’m totally on board with advertising on Facebook, my only goal is to get better and better at it. I’ve never seen so much opportunity in marketing as I do now – and that includes affiliate marketing.

Not only have I made thousands this month, but I also got new likes on my business page. That is starting to pay off and I expect to grow even more because of my advertising. I’ve also seen incredible engagement on some of my ads, which is like free advertising for me because I get extra views I’m not paying for!

Adespresso Review by Newspapergrl

AdEspresso Review

To start I signed up for the 14 day free trial so I could test out Adespresso to make sure I like it. I didn’t read a lot – I pretty much just started because I was overwhelmed trying to learn so many things at once. Adespresso was SO MUCH EASIER to learn than Power Editor. I know if you’re running a high number of ads Power Editor might be a better choice for you, or if you’re more advanced than I am.

Adespresso has a series of training videos called University. Don’t sign up for the university if you sign up for an Adespresso account. The university is included in your Adespresso purchase.

Read the emails they send because they have examples of the best and worst ads from people who use Adespresso. There is also a library of ads from all sorts of niches and industries. This helps you get a feel for what works and for ideas on what to test.

What is AdEspresso?

Adespresso is a Facebook ad management tool. With it you can create several versions of your ad. You can use different images, headlines, text, and URLs. Just like in Facebook ads manager you can preview the ads and choose where you want them to show up – in the sidebar, on mobile, on Instagram or in the newsfeed.

After you add variations, you can choose your targeting. THIS IS SO IMPORTANT. The text, image and targeting make or break your ad campaign. Adespresso automatically creates combinations of your ads and runs them for you. It publishes straight to Facebook.

Then I use the Facebook Ads app to check my ads. I turn off the ones that are expensive and I add budget to the ones that are performing well. So if my ad costs .55 cents a click for women and .33 cents a click for men, I turn off the ad for women and just have it run to show men .It’s easier to manage the ads in the app (after they’re created) then it is in Adespresso.

Who Should Get AdEspresso?

Adespresso is for a small to mid-sized business. You can use it for clients or just for your own campaigns. I use it to run ads for my own affiliate marketing business.

What I Love Most About AdEspresso

I’ve got to say hands down I love how visual Adespresso is and how much easier it is to A/B test your ads. Power Editor isn’t visual or intuitive. Adespresso is. I can easily see my campaigns, the cost per click, impressions and spend. I can see which ads are performing. There is a limit of 250 different combinations of ads you can test in one campaign.

I can see which of my ad images are doing well and pause any on the spot that aren’t working. I can also see what ad copy and headlines are performing best. Look at the age ranges. Turn off any ads that are too expensive. Keep or bump up any that are performing well.

Easily Turn Off Facebook Ads That Cost You Too Much

Look at the stats for an ad I ran for a movie that was nominated for an Academy Award. I thought Academy awards would be the best interest to target, but it’s not. As you can see it’s costing me 57 cents per click. Just movies is only 11.5 cents a click. So I click to the right of “Academy Awards” and pause all ads that are being shown to people who like Academy Awards. I did that with text, headline and image. Next, I’ll create a new campaign that targets movies generally.

Adespresso testing

I also really like the automatic optimization option, which I always use. You can manually set up rules but I haven’t done that yet. At some point I hope to elaborate on that more. Right now I still consider myself a beginner. I’m still trying to figure out what the best combination is – should I optimize or pay for impressions, clicks, or engagements?

AdEspresso has interest targeting that let’s you use an  ‘AND’ or an ‘OR’ criteria. So you could target people who like movies AND Academy Awards. I could test that. Right now I have it set to OR.

What I Don’t Like About AdEspresso

Well, if I were dreaming I’d like it to say, Janet this is the ad, the copy and the the interests combination that works best. Why don’t you add budget? You know, make it even smarter. I need to see if there’s a way to say if an ad costs me more than 20 cents a click automatically turn it off (after it gets at least 10 clicks).

I’m pretty sure I wouldn’t have reached the success I’ve had without AdExpresso because I was losing my mind with power editor. Note that I haven’t tried any other tool. I’m happy with AdEspresso. Everything has a learning curve and I’m not ready to start over learning another Facebook ads tool.

Since I’m only a month in I’m sure I’ll have more insights to share. There’s so much to test and learn. I have to take it a step at a time though. Remember this is my money not my employer’s or someone else’s. So I get mad when I waste it. Still, I’m getting smarter.

The guy who runs AdEspresso isn’t a native English speaker and misspells words, but this is technical and I don’t blame him. I just notice it sometimes. Not a big deal. Eventually maybe he’ll hire an editor.

Design Facebook Ads With Canva

I use Canva to design my ads, choosing the custom size and making it 1200 x 628. I’ve tested making the left hand side an image and the right hand side with a call-to-action. You can buy stock photography, I think AdEspresso has some images, or create your own with your own photos.

Price of AdEspresso

AdEspresso offers three plans with prices going from $49 to $299 per month depending on how much you spend on Facebook ads per month. I’m at the $49/month plan that is good for up to $3,000 in Facebook ad spend.

I’m tempted however to upgrade to the $149 plan and take advantage of the 1 hour of dedicated training (I hope that’s per month). That’s my plan when I ramp up and find offers that convert. It would be helpful to have someone give me an outside expert look at my ads and help me optimize them.

Recommended: Try AdEspresso FREE with the 14-day free trial

Go try out AdEspresso now. If you love it and want to be an affiliate too, sign up here. Payout is 50% with a 45 day cookie. You may as well – if you are as much of a fan as I am you’ll want to share it with other marketers.

Facebook Ad Tips

This slideshare presentation is helpful (click to go there):

adespresso-Facebook-ads

I’m still learning landing pages and if it’s ever good to direct link or if I should always send people to a blog post. I like the blog post for something that takes explaining and also to get the traffic to my site. That helps with SEO and I make money on ads.

Have you tried AdEspresso or another Facebook ad management tool? Let me know what you think!

Playboy Isn’t Taking a Moral High Ground, They’re Following the Money

Playboy announced that they’re no longer feature fully nude women in their magazine as of this March. They say the reason is that nudity and sex are passé. It’s everywhere. The real reason is money. That’s always been the reason. When you’re losing $3million/year you’ve got to change. Seems like money is driving another reason Playboy has been in the news recently: the Playboy mansion is for sale. I’ve laughed about how there are lots of strings attached to that sale, including that you have to let Hugh Heffner live there.

These are the real reasons that Playboy is changing their brand.

Reason #1: To Get Social Media Traffic.
Social media sites have policies against nudity, which means Playboy is missing out on the potential traffic (and advertising dollars) that those views bring. It’s not worth showing certain views if it means eyeballs aren’t going to their website. Solution? Make the magazine more work and social media friendly. “The magazine had already made some content safe for work…in order to be allowed on social media platforms like Facebook, Instagram and Twitter, vital sources of web traffic.”

This is already working. According to Shareablee, Playboy had the most growth in social media engagement in November 2015. They were #9 on the list of Top US Media Publishers, with Facebook showing the most improvement — 72%.

Reason #2: They Need Advertising Dollars.
Playboy says they’re moving away from nudity and featuring more art. That’s what the demo they want (younger men/millennials with jobs) likes. By going for art and less towards porn Playboy can also attract more ad dollars. As they say, “the magazine must please its core advertisers.”

Reason #3 They Want to Attract a Younger Audience.
Just by making the magazine more safe for work and skewing towards art, they are getting a younger audience. This audience is also more likely to be reached on social media.

Last, they make more money from their logo and licensing merchandise with their brand. That’s a profitable part of their business already and it doesn’t require nudity.

Playboy isn’t taking a moral high ground. They’re doing what businesses do – and that is – what makes them most profitable. Still, I like that following the money is leading them away from nudity.

Older companies run by old men can sometimes be slow to change. Actually any company can get stuck (just like people) by doing things that aren’t working for far too long. My biggest question is – why did it take them this long?

How To Use Affiliate Window – For Bloggers

This is the year I’ve branched out to some new affiliate networks, including Affiliate Window (I met them at Affiliate Summit). I must admit that although Affiliate Window is similar to a lot of affiliate networks I’ve used, it had a bit more of a learning curve for me. I was one of their top referring affiliates to their program and I think a lot of bloggers don’t know about them.

Affiliate Window is an international network and I think especially ideal for fashion and travel bloggers, but there is something for any niche.

How-to-use-Affiliate-Window

First, remember what I always say – bloggers are affiliate marketing gold. Most affiliate networks are reaching out to bloggers and really want to work with you. You bring quality content and add a lot of value because your stories, reviews, perspective and audiences are usually the highest quality leads.

“Content producers — bloggers, article writers, and other content-driven websites (per AffiliateBenchmarks 2013 Global Advertiser Research Report this is the most desired type of affiliates out there).”

Affiliate networks and programs love bloggers because you provide valuable content. Here are the hot niches…

top-20-affiliate-categories

Why Bloggers Should Sign Up For Affiliate Window

Why do you want to join Affiliate Window? Because they have some great programs including international merchants, several perfect for travel or entertainment, and because they have Etsy (both US and Canada). I’d argue that you’d also join Affiliate Window because they have the Opportunity Marketplace – more on that below. Just be aware that Etsy takes a long time to approve new affiliates, so apply now before you plan your posts.

Join Affiliate Window

Click to continue reading…

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Successful Holiday Marketing Campaign From A Church Named #9 On AdAge’s List

I love finding successful holiday marketing campaigns and this year I found the best one yet. Part of that is because I got to be involved on a small level. Not only is the video ad running on my blog, but I worked on some blogger outreach for the campaign.

 A spiritual message gets through….

It’s not common for a church to have one of the most viral marketing campaigns of the season  (not sure if it’s ever happened). But this year a spiritual message did top the charts. The Church of Jesus Christ of Latter-day Saints (Mormons) is listed in the top 10 viral holiday campaigns of the year by AdAge. It came in at #9.

Stats
Views: 17,336,882
Release Date: 11/29/15
Source: Mormon.org

This far surpasses last year’s campaign – “the month-long Christmas initiative, “He Is the Gift,” included a video that received about 34 million views.” Source.

I love this quote from the article:”Perhaps the least expected member of the list, in a season dominated by commercial messaging, is a campaign sponsored by the Mormon Church.”

“Perhaps the least expected member of the list, in a season dominated by commercial messaging, is a campaign sponsored by the Mormon Church.”

Here’s the video:

Key to The Campaign’s Success: Influencer Marketing

How did this campaign grow so large? Key to the campaign was influencer marketing. The church works with influential members that have large followings. Some are not members but other Christians. They engaged YouTube celebrities and bloggers all over the country posted their ad (the article doesn’t count paid views).

Influencers had input in the campaign as well as some having

Last year the church created the most amazing live nativity scene with The Mormon Tabernacle Choir (see it here). It also had influencers who helped by creating their own behind-the-scenes videos as well as directing people to the main video.

Other Elements of Success

Besides the sheer power of influencers who share the messages of the campaign, the church set up a campaign website at https://www.mormon.org/christmas

They had a hashtag to unify all of the people talking and sharing the message: #ASaviorisBorn

Bloggers put ads on their sites with the video embedded (no autoplay audio).

Church members were encouraged to share what the theme means to them.

Everything centered on a high quality video that was on YouTube. There were animated gifs that you could share.

There was a sign that you could print on the website that said: “What does #ASaviorIsBorn mean to you? Print and share on social media.” This helped the message get out to other audiences.

There were several billboards in Times Square announcing the campaign as well as on taxi toppers.

#ASaviorIsBorn marketing campaign

Each day a different influencer released a video with music and added to the website, including my favorite by Lindsay Stirling.

Other churches and businesses can learn by seeing how this amazing campaign was executed. What can you learn and apply? Regardless of your beliefs you have a message too and you want that message to be heard by millions of people.

What could you learn from this holiday marketing campaign that could help yours?

Even smaller campaigns can have an impact on people and communities. For example, I loved this local campaign from the Baptist church. They knit scarves and tied them on trees for people who are cold. Again, a moving way to celebrate Christmas with simple service. It’s a relief from the marketing messages we usually create and hear louder – buy, buy, buy.

It’s important to me to remember Jesus Christ at Christmas – because of His birth and life we can be forgiven and return home to Him after this life. I celebrate this time of year with all of my Christian friends. Christ helps me in my personal life and in my business/career. I’m deeply grateful.

Merry Christmas!

9 Internet Marketing Books That Are Free On Amazon Right Now

One of my favorite sources of internet marketing books are Kindle books on Amazon. Since internet marketing changes so fast and there’s always more to learn, I dedicate time each week to learning more so I can improve my business.

Lately, I’ve spent more on blogging and internet marketing books or products than physical products. 2016 is the year I’m going to focus on building my blog. That means SEO, content marketing, guest posting, social media contests and Facebook marketing.

I don’t know how long these books will be free, so download them right away. Together the total value of these books is $92.97! I only chose books that were very highly rated in their Amazon reviews (4 or more stars).

9 internet marketing books that are free right now on Amazon:

Marketing books free on Amazon

  1. Finding a Niche – Beginner’s Guide to Market Research (Niche, Marketing, Start a Business, Business Plan, Online Business, Market Research, Selling, Getting Customers): BONUS MATERIAL INCLUDED.
    Regular price $4.99 (affiliate link – as are all of the rest)
    Finding a Nice A Beginner's Guide to Market Research 
  2. Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition).
    Regular price: $21.99

    Digital Minds 12 Things Every Business Needs to Know About Digital Marketing
  3. Time Management: Screw Self Discipline with this Uncommon Guide – Procrastination, Productivity & Get Organized (BONUS: 10 Productivity Hacks) (Willpower, Getting Things Done, Achieve Your Goals)
    Regular price: $9.99

    Time Management: Screw Self Discipline with this Uncommon Guide
  4. Mass Influence: The Habits of the Highly Influential
    Regular price $23.87
    Mass Influence The Habits of the Highly Influential
  5. How to Write Great Blog Posts that Engage Readers (Better Blog Booklets Book 1)
    Regular price: .99
    How to Write Great Blog Posts That Engage Readers
  6. Facebook: Facebook Marketing: 25 Best Strategies on Using Facebook for Advertising, Business and Making Money Online: *FREE BONUS: ‘SEO 2016’ Included!* … Marketing Strategies, Passive Income)
    Regular price $9.99
    Facebook Marketing 25 Best Strategies on Using Facebook for Advertising Business and Making Money Online
  7. Social Media: Social Media Marketing Strategies with Facebook, Twitter, YouTube, Instragram & LinkedIn: *FREE BONUS: SEO 2016: Complete Guide to Search … Marketing, Online Business, Passive Income)
    Regular price: $9.99

    Social Media: Social Media Marketing Strategies with Facebook, Twitter, YouTube, Instragram & LinkedIn
  8. Internet Marketing: Beginner’s Guide: 17 Proven Online Marketing Strategies to Make Money Online: FREE BONUS ‘SEO 2016: A Complete Guide on Search Engine Optimization’ (Passive Income)
    Regular price: $9.99

  9. Marketing In Less Than 1000 Words (a 15 minute read)
    Regular price .99
    Marketing In Less Than 1000 Words

Related links:
How much money can one Kindle book make? (1 year case study)
BIG List of Black Friday Deals for Products Created by Bloggers

 

BIG List of Blogger’s Black Friday/Cyber Monday Deals #BlogFriday

I always like to support other bloggers and I often buy their products. Many times it’s tough to find them unless you follow the specific blogger who is selling an ebook or other product. I thought it would be helpful to introduce you to them by giving you the best prices of the year during their Black Friday and Cyber Monday offers.

It’s fun to see the variety of products, platforms and ideas bloggers have. Instead of shop local, I say shop blogs! #shopblogs #blogfriday

The first group is ebooks BY BLOGGERS FOR BLOGGERS. These help you with some aspect of blogging. The second group includes ebooks or products created by bloggers but aren’t specifically about blogging.

Note: Some on the list include affiliate links, thank you for using those links!

Big list of blogger deals for #BlogFriday

—- Black Friday/Cyber Monday Deals
From Bloggers For Bloggers —-


 

Billie of Growing My Blog

profitable-blog

Select marketing services and eCourses on sale, including eCourses that are starting January 2016.

Here are some examples: eCourses on Blogging for Beginners, WordPress for Beginners, Essential SEO Guide, How to Make Money With Amazon, How to Monetize Your Blog, and more. Sign up now before they are launched and save money!!!

No codes needed from Friday Nov, 27- Monday Nov. 29. The prices will be adjusted during the promotion time. Click here during that time to get the prices.

Hilary from Pulling Curls.

Love her income reports and Hilary even if you don’t publish your own, this handy spreadsheet makes it easy to track your blog growth and earnings. It’s $10 through Sunday when it will go up to $15.

blog-income-spreadsheet

  • Tracks pageviews and individual visitors (plus a collumn for goals for next month!)
  • Tracks multiple sources of income, including impressions and clicks
  • Tracks the % change from month to month on all these numbers.
  • Calculates the average change month/month
  • Calculates each network’s CPM, as well as  a total CPM for all your earnings
  • A place for your sponsored posts
  • Track income each month (a great way to make sure you’re getting paid!)
  • A place to quickly input expenses so it’s easy to track them down come tax time.

Get the blog income spreadsheet here.

Pauline from Hip Media Kits.

media-kit-example

Get 60% off a media kit from Friday to Monday. Just use coupon code: BlackFriday here.

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