SEO Activism
I got an email today asking for my ideas to help a foundation. The writer wants to see his church get good quality results in search engines. I want to read more about this kind of SEO activism.
I believe in a lot of good causes, but frankly, I've never thought of using SEO to try to reduce criticism/negative search engine results and increase positive search results.
He writes:
"We track 100's of church-related keywords and the kind of content that comes up in searches. We have sort of a unique SEO challenge since we want to promote good websites, but we don't care if they belong to us."
It seems like they'd want to try the traditional approaches: getting good backlinks. Start by creating a network of positive sites with good page ranks to link to each other. Paul Allen runs church related sites. That would be a good start. Also, they could help positive sites increase page rank with some educational outreach.
I hope he has a web site for the foundation that ranks high on the search terms he tracks. With that he'd want a solid directory of supportive sites (we recommend…).
Another idea is to use email lists advertising your cause. Write articles for magazines that cater to believers. Give suggestions and enlist their help. Note what people like Moveon.org do to rally people around their cause.
These are some initial thoughts. Anyone else care to chime in?




