Jellyfish (what a name), is basically a big affiliate who shares its cut with consumers. So if they make 20% of the sale, you might get 2%. They say it’s an efficient and effective advertising strategy (I agree). I’ll try it and blog more later.

I see the power of not being an affiliate for a bunch of companies but for zeroeing in on a business and doing an affiliate mashup. So you have a travel site that has it’s own niche. It is it’s own travel business. It interacts with the affiliate travel site to offer packages (value-added if possible). You make it social (a community, like people sharing tips: while I was in Africa I decided to…). You make money on everyone who books but you don’t handle the details.  Sounds good to me.

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