Podcast: An Effective Communication Tool for Business
Did you know people download 1-2 million podcasts every month? And they are listening to all sorts of content. Podcast advertising is beginning to displace radio ads.
The most popular podcasts are news, tech, and “how-to”. Ideally you work advertising into the content. But if you do paid advertising, keep it under 6 seconds. I also read that most people listen to the entire podcast, commercials and all. You can have a potential customer’s full attention which is tough to get these days.
What is geeky today will become tomorrow’s mainstream. The technology will become easier to use so more people will use it.
Instead of dowloading individual podcasts, you can get them fed into your ipod or mp3 player. You won’t have to find the content, it will come right to you. Instead of collecting email addresses, companies will collect RSS feed subscribers. That will be the new list.
Businesses are using podcasts for all levels of corporate communications. Podcast to communicate with customers, clients, and for customer service. Rather than search through and read long help documents your customers can quickly listen to the answer.
Why are podcasts so popular?
- easy to implement
- not very expensive
- another way to package content you already own
- efficient
- effective 1-to-1 communication
Listen to this podcast about podcasting for business.
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