Aimless Business Blogs
I read a report from MarketingVox about Business blogs. The shocking truth is most companies admitted that they started a blog because everyone else is blogging. They don’t know if blogging helps their business because they aren’t sure why they are blogging in the first place.
“63 percent said the company’s blog was started because of a perceived need to participate in the blogging phenomenon rather than to reach a specific objective.”
What do you want from your business blog? Are you trying to get leads? Educate customers? Start a dialogue? I’m a big fan of blogging. I love how quickly you can get information out to the people who need it.
What businesses are actively blogging and seeing great results? Please comment, especially if you know a Utah company.
The U|Tech Conference will feature Blake Snow, a prominent business blogger. He’ll talk about businesses who blog, the results, and help you evaluate if your business should start blogging.
The U|Tech Conference web site will be up early next week. We will then announce our major sponsors and our keynote speaker. Save the date (it was moved forward), October 18, 2006.
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