Businesswire / PRWeb Press Releases
I attended a lunch sponsored by Businesswire last week. I meant to talk more about it but I’ve been swamped.
First, it was a great networking opportunity. I met and learned from the people at my table and the room almost more than the presentation.
The presentation was ok, it went over the history of news and the age of the internet. I would’ve covered that in one slide.
The most important tip is to remember the impact of an image. Send an image with your press release (both high and low res for print and for web). It greatly improves the chances of being noticed and read.
They hinted at some social media press release features coming soon. But I know they don’t get it. They talked about the short shelf life of news (a few days). So they don’t give permanent URLs to their press releases. OUCH. I hope that changes.
Anyone who uses press releases for search engine traffic knows that a permanent URL is VITAL. Search optmized press releases are one of the least expensive ways to buy traffic to your site. Put 1-2 links that are keywords you want to rank higher on in the body of your press release.
I attended a WOMA meeting yesterday (Wasatch Online Marketing Association). For $80 total spend on PRWeb a company traced several sales to that press release. Not just when it was released but sales continue to trickle in now. How many ads for that price will give you measured results? I suggest they keep writing.
I talk a lot about PRWeb. I get no benefit, I simply know they get it. I’m perfectly willing to plug other SEO press release companies. Did you know PRWeb grew like wildfire with no sales or marketing? That’s how good they are.
If you are doing traditional press releases only, Businesswire has a larger distribution with traditional media. They also include bloggers as “freelance journalists” (I like that).
I suggest re-working your regular press releases and submitting to PRWeb or a similiar service. News sells better than ads usually, even online. Who knows, you may get lucky enough to get picked up by google or yahoo news. That’s a position you can’t pay for and ranks higher than natural or paid search results.
That reminds me, I need to follow-up with the U|Tech press release…I don’t think it’s hit the wire yet…
TIP: Come to UTech and meet Stuart Dean VP of Marketing for PRWeb. I’ve been talking to Stuart. He’s very passionate about how PRWeb can help your business from small to large. Stuart came from PR Newswire, where he led the sales efforts among 24 offices and 150 sales personnel in the Americas.
You Might Also Like:
One Response to “Businesswire / PRWeb Press Releases”
Leave a Reply
August 26th, 2006 at 3:41 pm
Janet, you might rename this blog something like, BusinessWire/Press Releases on the Web and you’ll get more views(?) Great info about PR Web, etc.!! You’re awesome to share from your experience and resources, in fact, I really want YOU to be our guest next month (Sept) at our 2nd Start Up Princess Networking Tea Party to push U Tech Conf and discuss affiliate marketing/internet marketing. The women entrepreneurs all need and want this desperately!
BTW, do you ever read Duct Tape Marketing blog? I love it.