Podcasting Tips
Since we’re doing some podcasting at my day job, I appreciated these podcasting tips from Marketing Sherpa.
Their new web site design isn’t my favorite color scheme. It has had some bugs. It looks like they used blogging software. That means comments! The quality of comments after the article adds a lot of value. The article is now a conversation between experts and adds ancidotal data. We all benefit.
Here are some takeaways:
- Talk to the individual not the group.
- Be consistent with regularly scheduled podcasts.
- Don’t just re-work your existing content (though you may get ideas from it). They suggest doing guest interviews, music, co-host chit chat, and rants.
- Give your podcast a distinct style and voice.
- Keep it fresh by adding variety. Get guest speakers (interesting ones who aren’t flat when they talk).
The bulk of the audience is older than 35 and listeners are split almost evenly between men and women. “At 45%, the biggest demographic slice of listeners is 35 or older, with 17% in the 45-54 age group.”
Consider the personality of the people who talk. I can’t stand it when the dynamic host goes to the marketing person or CEO. Suddenly the voice is flat and BORING. They may know a lot but they don’t have what it takes. They often go on too long. Skip.
This article happily proclaims podcasts are reaching the mainstream. I think it’s premature to say that. The most important part is that there is no shelf date. You may get as many listeners 6 months after the podcast is produced as you did at release.
I’ll let you know how our podcasts go. My friend Chris is doing podcasts, I hope to hit him up for tips too.
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