Is Your Email Marketing Solution Fraught with Spyware?
In researching different email marketing solution providers I’ve begun to think about something I wouldn’t have before I started working at Cymphonix. Spyware.
If you share server space with lots of other businesses (something small businesses often do to cut costs) you risk getting blacklisted because of something someone else did. Essentially your company shares its reputation with a lot of other unknown companies. So if they introduce spyware through a web page they link to and it gets blocked, so do you!
That’s why I’m not going to use a service like Constant Contact, I want to build our email marketing for the long term. If we get blacklisted it will hurt our deliverability for years to come.
Thanks to Eli’s generosity I will try eloop and give feedback (I love asking questions to my blog readers, it makes me smarter and I get to talk with great people). You can buy a dedicated IP address. Or, if you want to keep costs down and share one, they limit the number of accounts on a server to around 10.
When you’re looking for an email marketing solution, be sure to ask about Spyware. If you want to really know, get Sunbelt software, or a complete solution like Cymphonix (an in-line network appliance that combines spyware blocking with a lot of other features, priced for small to medium-sized businesses).
When you’re a small company and you want to start an email newsletter without getting IT involved, be sure to ask about spyware and who you’ll be sharing space with. Zeop is a free solution that claims no spyware. I think what I’m learning will make a good article when I’m done researching it.
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