What is your Favorite Email Marketing Program?
I need to get an email program such as Constant Contact to send and track email newsletters. I have used Aweber and they have a great reputation. I just think the usability and user experience is so poor. I don’t like using it, so I don’t send as much email.
For example, when I type an email in Aweber, it’s unclear that when I save it that means it’s going to be sent. They have tutorials and documents but I don’t want to have to spend that much effort to learn it better. I’d much rather go with a seemless solution that is intuitive to use.
Does anyone use an email program to send emails to maybe around 500-1000 subscribers that you recommend and like using? I need to be able to segment lists and see where people click (not just open rates).
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10 Responses to “What is your Favorite Email Marketing Program?”
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October 6th, 2006 at 4:48 pm
Janet,
I have been practicing email marketing since 1997 and one thing I can tell you is that there is no such thing as a once size fits all application. I just had an article published in Chiropractic economics that explains what to look for in a product. You can read more here: http://www.goldlasso.com/News/E-ssentials/Powering-up-What-to-look-for-in-software-to-drive-your-local-marketing-efforts.html
If you want to give my product a try I will be more than happy to accommodate your needs, however basic or complex.
Elie Ashery
President & CEO
Gold Lasso, LLC
http://www.goldlasso.com
October 6th, 2006 at 6:36 pm
I have had a very good experience using Vertical Response (http://www.verticalresponse.com)
-nm
October 6th, 2006 at 7:11 pm
Janet,
I used Constant Contact for email campaigns to about 700 clients in different mailing lists. I liked it better than the more “techie” oriented back-end email programs that tend to be available on company-owned sites.
It was pretty straightforward, though someone with tech skills definitely has an advantage in using it.
Favorite thing is the ease of managing contacts through importing CSV files AND being able to send more than 200 emails a day without Outlook assuming I was a spammer.
Though, I’m sure there must be a more attractive & fun web 2.0 email program out there…
October 6th, 2006 at 8:13 pm
Thanks for the great input!
What about an email program (software or service) that lets you segment your list and shows stats on which links were clicked?
Janet
October 6th, 2006 at 9:48 pm
Janet
I think the shopping cart system is very good.
http://www.1shoppingcart.com/
They also have a good tracking for your lists or adwords ads
October 7th, 2006 at 1:08 am
Janet,
Have you heard about Campaign Master?
October 7th, 2006 at 6:53 am
Janet,
Gold Lasso’s product eLoop is one of the most comprehensive products on the market for the price. It lets you segment your lists based on links clicked, fields, survey results etc. It lets you see who clicked on what link and compare categories of campaigns. It tracks both unique clicks and opens vs. total clicks and opens. Every client receives a unique IP address for maximum deliverability. As an avid blogger, I will be more than happy to offer you my product for free for your email volume level.
Thanks!
Elie Ashery
October 8th, 2006 at 9:02 pm
Elie,
Thanks for coming to my blog and for your comments. I can’t pass up free. I can’t see that Constant Contact, for example, let’s you customize messages.
I didn’t see your email address, so please reach me at grocerybike at gmail.com. I have some comments about your service and site if you care to hear.
Best
Janet
October 18th, 2006 at 11:47 pm
Please be sure to check out ExactTarget, a global leader in email marketing
October 26th, 2006 at 8:55 pm
I’d suggest checking out IntelliContact.