Your Business is Losing Control so Choose to Let Go of It
From Business Blog Summit (this is another essence of web 2.0):
“Businesses are used to a level of CONTROL that is no longer possible, and that’s scary. The sooner you get over that paralyzing fear, the better.”
Instead of control, instigate response. You may not be able to control the message or what is said but you can quickly see exactly what is being said and respond to it (authentically). That way you go from being talked about to being part of what is being said. You join community. You build respect and trust, which is the foundation of a solid brand.
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2 Responses to “Your Business is Losing Control so Choose to Let Go of It”
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January 31st, 2007 at 1:15 pm
C.C. Chapman talks about “No control PR” in his Managing the Gray podcasts. You are both on the same page!
February 2nd, 2007 at 5:02 pm
Thanks Jeff…sorry it took so long to approve your comment. Somehow it got in under my radar.
Here is the URL for anyone interested http://www.managingthegray.com/.
Janet