Email Marketing and Analytics - 50% Increase in Web Sales
I just read a report by Internet Retailer that the Bombay Company doubled their online sales. They do around of $15.9 million and are expected to double that.
How? A new exec over ecommerce says it’s using email marketing and web analytics to respond to what customers do on the site. I think email marketing is one of the most underutilized Internet marketing techniques. Surprisingly, a lot of companies still don’t use it. Never before has keeping in touch with vast numbers of people around the world been so accessible.
I know email marketing is nothing new. I just think most of us aren’t using it to the full potential. Your email list is gold. Respond immediately when a new person signs up. Establish contact right off because if you wait they may forget who you are and unsubscribe. Of course you always work harder on client’s sites than your own. Affiliate Flash is not a good example here!
Speaking of which, I want to find a site that lists email newsletters I can advertise in along with the readership and cost. I’m launching a new site with a few friends in a week or two (don’t worry I’ll announce it). I want to do some email advertising and I’m also going to experiment with placing affiliate ads in newsletters. Anyone know of a good resource?
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