Building and Selling a $1 Million Affiliate Site
I just read an article about building and selling web sites that is excellent. It’s not uncommon in selling a small business online or offline that people think their site is worth more than it really is. As this article points out, many do not count the salary to the owner (not just living expenses). No one wants to work for free, but if you really want to, go ahead. You just won’t be able to sell your site for much, if anything.
While this is written for an affiliate site, it can apply to any web site. I’ll summarize later some of the key points (it’s pretty long). The main point is that for most it’s going to take YEARS of REALLY HARD WORK and sacrifice. It doesn’t always end there either. Some work really hard to maintain success they’ve built even after they’re successful.
Some online businesses are profitable but they won’t sell because they rely so heavily on the expertise of the owner. For example, the owner is brilliant at PPC. If the site depends on PPC to drive most of the traffic, it will limit who will buy the site and for how much.
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One Response to “Building and Selling a $1 Million Affiliate Site”
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April 30th, 2007 at 4:28 pm
I really liked this article. It covers a side that I really lack information on - marketing and sales online. The one thing I’ve learned is that everyone plays their cards very close to their chest - no sites out there with easy answers.
I liked that the author pointed out that a salary for the person running the site needs to be taken into account. Many people forget about this when they are the only employee.
No one’s working for free, right?
(if you are, email me - I have some ideas)