Want to reach the wealthy online? Target blogs and social networks. Bizreport says more wealthy Americans are participating with social networking sites and reading blogs more than the general public.

The Luxury Institute, 76% of wealthy Americans read blogs, up from 57% in 2005. Blogging is at 24%, up from 18% in 2005. They say that only 25% of the general American population read blogs and only 9% maintain their own blogs. They are also more likely to use instant messaging (55%) than the general public (39%). 31% are active on a social networking sites while only 16% of the general public.

That’s a poll of 1,000 people active on the internet who make $150,000+ per year.

Leave a Reply