Register Domain Name with Keywords
I just found a few sites to register domain names. It helps you think of variations. If you can use a keyword phrase as the URL of your web site, that is advantageous. Why? because if someone just links to your URL then it’s going to by default include your keyword phrase. This is a strategy for smaller retails and usually not for large online retailers. Many URLs with good keywords are going to be taken and it takes forever to search one at a time.
Jeff Barr told me about Fabulous Domains to register domain names - and I knew about domainsbot. These two web sites help you come up with a domain name for your web site.
What I want to learn more about is where and how to sell domain names. This has come up often lately. I know you can sell them on eBay. You can sell a domain name on Fabulous Domains. There is also Afternic. I want to write an article on strategies to selling domain names.
You can search for related domain names and connect straight to godaddy and other domain name registrars to buy the domain name with fabulous domain:
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2 Responses to “Register Domain Name with Keywords”
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June 17th, 2007 at 12:40 am
Ah, the much practiced yet seldom useful art of Domain keywording. If you ask any SEO expert, they will tell you keyword domain names are given little to no priority over your entire SEO plan.
The reason behind this is that the practice is wide open to abuse, making for less relevance among search results. Remember a while ago when your search queries always returned those horid buy-cheap-computers-online and similar? That was a real problem and the significant search engine companies were right to put a stop to it.
It wreaks of the old ‘doorway page’ search engine exploit of many years ago, when people would spam a page with keywords and a redirect script, or the other embarrassing method of hiding keyword spam in among your content by making them the same colour as the page background (rendering invisible). Both are considered deceptive (and are even considered low brow enough that most search engines will actually penalise your site for those practices), and keyword domain names are considered to be along the same lines.
The reality is (and all SEO Experts will tell you this) that body content and title tags play the greatest part in the SEO game, more than any keyword-domain-name-ever-will. So what I am saying here is that don’t rely on a keyword riddled domain name to realise your search engine potential. It wont happen. It’s all about content relevance, titles and a properly coded web page of course.
I even have some evidence to suggest keyword domain names actually harm your SEO potential, depending on the search engine. My studies are not conclusive though, but it sure does lean towards what I mentioned.
All that said, a keyword domain can be advantageous in that some of them are easy as heck to remember, like buy-computers .com for example. With a domain name like that, who needs SEO?
June 17th, 2007 at 8:49 am
Mike, thanks for your thoughtful response. I’ve heard different opinions on this point. How would you measure it? I’d like to know more about your evidence.
I’m not an SEO expert - but if you’re building affiliate web sites (mini ones) I can’t imagine it hurting.
I’d like to ask my friend Mat’s opinion on this too.
Janet