Aaron Wall has a map of all the different internet marketing techniques. It’s quite fascinating to see what I love mapped out in this way (you must check it out). When people are new they sometimes think internet marketing is easy or effortless. This should dispel that myth pretty fast.
Today is a great day - my post on Marketing Pilgrim made Digg’s home page. It’s now at 388!
http://digg.com/tech_news/Alaska_Airlines_Testing_In_Flight_Internet_Access/
I got a comment through email about the success a company has had releasing search engine optimized press releases through PRWeb. They shared a little about their stats with me. They were good (each industry is different) but could be even better. How?
PRWeb has an editorial score - which means they grade your writing. It’s a scale from 1-5 with 5 being akin to getting a PageRank of 10 on Google. Well, not quite that impossible, but near. Your press release must be well-written and newsworthy. Also, to get the biggest impact, optimized with keyword phrases and links.
The reason it’s important to get a high editorial score is that journalists and others sign up for feeds of new releases. You can limit what you see based on the score. I choose 4 and above. I always get 4s. I asked PRWeb how to get a 5 and they said, walk on water. Then they said they’d hire me if I did. If I lived in Washington I’d do what it took.
I want to do another test running releases on different level payments to see what difference it makes. I’ve never tested the $300 release. That would be for big news and if you had multimedia to attach with it. Has anyone seen success with the $300 level release?
In coming weeks I’m doing more SEO content writing and contracting. I’ll also be a regular writer on Marketing Pilgrim daily. If you have any news send it my way.
You really should go to this and/or send your employees to the Blogging for Business Conference 2007. The Utah New Media Conference was canceled and this conference is now the place to be for learning about blogging for your business.
Blogging for Business Conference 2007
Monday, October 22, 2007 - 8:00 am - 6:00 pm (Mountain Time)
Salt Lake City Downtown Marriott
75 S West Temple
Salt Lake City, Utah 84101
Speakers include greats like:
StarFireWeb offers a turnkey business blogging solution that Paul Wilson and I run. We have bloggers who are trained in SEO and they write for businesses of all sizes.
The entire point is to get traffic to your web site. Web sites are stale and don’t change often. Blogs are dynamic and should provide fresh content with one-way links to your site. The blog powers your site in search engines. The best part is you don’t have to know a thing about blogging for it to work. We handle it all and integrate it with your site, both with design and content.
Clients are saving incredible amounts of money on paid search with blogs. They are getting top rankings in search engines. A regular Wordpress blog alone will not do this for you.
I just wrote about how Google launched a new project called International Cleanup Weekend.They want local communities to clean up their communities and map it on Google Maps. I’d like to get a group of people to take on projects like cleaning up the Provo River. Or, we could climb a mountain and bring trash bags to pick up things on the way back down (Phil 801 you could coordinate that one).
There are projects like this going on all over the world on October 13th and 14th.
How it works:
- Choose a spot to clean up (submit in comments)
- Add the place to Google Maps
- Everyone meet Saturday morning October 13, with gloves, trash bags, and if needed a truck to haul off the garbage
For two years I was a community organizer. One year of that was through Americorps who are partnering with Google to do this. As I blogged about in a soon-to-be-published post on Marketing Pilgrim this is a good idea for businesses to get involved in. Serve employees breakfast, get the bags and everything and send out a press release on how cool you are to be involved in something so progressive. You can use Google in the headline.
Read More about the Google International Cleanup Weekend
