The Speed of Making Money Online
I visit this theme periodically because I meet skeptics who wonder if it is possible to make money online. Normally the issue isn’t really about if it can be done, obviously it can. They wonder if they can make money online and what it takes to. I know that I can but that’s been built over time as I’ve gotten checks and seen concrete results. However, it has been and still is gradual.
A lot of marketing is about trust, and truthfully trust usually takes time. In fact, we’re often suspicious of something new that has no track record. There are some brilliantly talented people who build trust very fast because they get results quickly but most of us have to build trust over time. Online trust is built slowly - by showing a consistent work ethic.
Search engines reward fresh and regular content (or quality information over time). That’s why for business blogs you can’t rest once you start getting rankings for important keywords. That’s not the time to stop, it’s time to continue. It’s easier to maintain and build momentum than to stop and start over.
So the myth is that this trust can be built suddenly. If you believe this myth you’ll give up far before you’ll do the work you need to do to build trust. One of the best ways to build trust is to start building it first with yourself. You have a lot of control over that. Another way to build trust is to partner with people or companies that already have trust. I learned a lot about trust from this book: The SPEED of Trust: The One Thing that Changes Everything.
I guess what I’m saying is I don’t know shortcuts. I don’t know how to succeed without work. However, I can say that as an affiliate it’s much easier to make money now than when I started. I have built up credibility. I really had almost none when I started. I had book knowledge but most of it was untested. I made mistakes and I looked bad at times but other times I realized what I learned was accurate and as I applied it things worked. I developed a sense of it.
I tend to promote what and who I know. I write about what has worked and who I trust. I wish I knew and trusted even more people and products relating to internet marketing.
Examples
Knowing what I know about Jeremy Palmer, and have an idea of how much he spends on PPC, I trust his recommendation for managing it (SpeedPPC pay-per-click management software).
I also have trust built for Bluehost. I met one of their employees this past weekend at a party. Somehow this international company makes customers feel like they are a small company. They have incredible customer service. Their employees promote and believe in them. I call them any time day or night (mostly early morning) and get friendly help. My only complaint is their interface is too geeky. They need a marketer and copywriter to arrange the control panels and organization.
What have you found to be the best ways to build trust online and what services or companies do you trust and like to do business with?
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One Response to “The Speed of Making Money Online”
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November 28th, 2007 at 3:50 pm
> My only complaint is [bluehost's] interface is too geeky.
That’s actually one of the reasons I love BlueHost. They try not get in the way of doing what you need to do (and what I do is almost always geeky). Maybe their GUI could be improved, but on the other hand so many companies put form so far over function that it makes them unusable.
Your dead right about trust though.