Innuity and 10x Marketing
I just learned a bit more about Innuity - the company that does the Internet Marketing services for Sam’s Club. They have a tie to a Utah company that became a bit infamous - 10x Media. In 2005 Innuity acquired 10x Marketing. I didn’t know that until today.
Here’s a quote from a press release about Innuity’s earnings for the first quarter of 2006:
Innuity reported “a 317% increase from $1.2 million reported during the same quarter of 2005. Contributing significantly to this substantial revenue increase were Innuity’s 2005 strategic acquisitions: the Internet marketing company, 10x Marketing, (now Innuity’s Lead Generation Services business) and the point-of-sale systems (POS) company, Jadeon (now Innuity’s In-Store Systems business).”
First, I hope Paul Allen cashed out on the sale like he did when MyFamily.com was acquired. Second, I want to set something straight. I’ve noticed how the blogosphere has blasted Sam’s Club (or WalMart) SEO or Internet Marketing services. Of course I can see why - because it brings a certain connotation - that of cheapness.
As professionals, we like to think that we are exclusive or elite, not something you can pick up at a discount retailer. But remember, though the services are being offered through Sam’s Club, the work is done by a reputable company. I will try out their services and as always, report back.
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