Confessions of an Internet Marketer
I wanted to link to an earlier post about Walmart and then I discovered something: my blog is messed up. None of my permanent links work [this has since been fixed]. I can’t quite express how I feel about the fact that almost 3 years of work and writing is inaccessible to the search engines right now. [Now I can express this - I'm glad they are back!].
I won’t detail the things that have broken lately - but I’m fixing them just as fast as they break. When things like this happen in my life it is a sign - a sign that it’s time for some changes. If you read my blog you can see this theme build over time and it hit crescendo recently. I have honestly learned a lot about this dynamic and what it means just by blogging about it.
Internet marketing has been my passion, almost like a love affair. I ate, breathed, and lived it. I wrote about it. When I started this profession it was an enormous challenge to learn. Reading and learning about it filtered into almost every aspect of my life. Over time, starting with being laid off last year, it’s become a job. No more and no less. Still a job I love, but not with the fervor that I’ve had for four years.
It was a grand adventure. I learned the best and worst about internet marketing. I tried a lot of things. There was nothing else I’d rather talk about. But I don’t stay up all night doing Internet Marketing that often any more. I value my sleep. I’m reading about other things. I value balance. This was a horrible realization at first, one that rocked my world. But over time I see it as a necessary and healthy one. It sounds like a break up, but be assured, in this case we’re remaining close friends. lol.
If I chose a word to describe this past 6 weeks it would be: broken. The word I want for the next 6: is restoration. After that I want it to be: resurgence.
I want to distinguish that I’m not burned out. I’ve read posts from other bloggers that signal it’s time to change professions. They are very negative and say that nothing works. Internet marketing works - it’s one of the best lead generation techniques I know. I’ve detailed why several times, but no other marketing technique can you get so targeted in your message, let you measure it so precisely, and do it for such a low cost.
What I’m saying is when my day blogging and consulting ends, it ends. My attention goes to other things. And that marks a big shift in my world.
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