PRWeb Gives my Press Release a 5 out of 5!
A Perfect PRWeb Editorial Score
I’ve been writing press releases for distribution on PRWeb for several years for many different clients. Every time I call in I ask a lot of questions and they’re helpful. I’ve gotten to be friends with Joe and like attending Mario’s webinars. In all this time I’ve never gotten a perfect editorial score - until recently. I wrote a press release for a client that got a perfect 5 out of 5.
I remember asking PRWeb how to get a perfect editorial score. They basically said they’d hire me if I ever did. So I guess that means I have a new job and I’m moving to Washington state. Good thing I’ve spent quite a bit of time there when I lived in Oregon, so I think I’ll like it there 
Here’s the weakness in most of my press releases - they don’t tie into larger trends or bigger news stories. To get a perfect score your press release has to be well-written, optimized, and newsworthy. In this example the client sent me a story about how real estate agents were marketing homes for sale. I changed it to be about how to survive the recession if you’re a real estate agent. It was already well-written, I just added strategically placed keywords, anchor text, and a call to action.
Right now the economy, gas prices, foreclosures, and the cost of food are big. If you can tie your story into these you’re chances for a perfect score will go up.
Some PRWeb Editors are Stricter than Others
To balance out my big head, in the past few weeks I’ve gotten more editorial holds on my press releases than I’ve ever gotten. I asked an editor why. He confirmed what I thought - some editors are more strict than others. For example, some will put your release on hold if you use “you” or “yours” in the release. They could also require that you use the organization’s name in the headline or the first paragraph. I’ve never had these complaints before.
The biggest problem I have about not using “you” or “yours” in a press release is that online people are used to more casual language. Since PRWeb distributes online, I don’t see why this is a problem.
Remember: every press release has several audiences: the consumer, the journalist, and the search engines.
Stay tuned because I’m going to publish more tips - before I forget them!
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4 Responses to “PRWeb Gives my Press Release a 5 out of 5!”
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May 1st, 2008 at 9:14 pm
[Quote]Remember: every press release has several audiences: the consumer, the journalist, and the search engines.[/Quote]
…and PRWeb Editors!
May 2nd, 2008 at 10:01 am
Title of your new ebook is
“How to get A Perfect 5 0ut 0f 5 PRWeb Editorial Score.”
Oh sorry I forgot you are to busy writing press releases
to write a ebook. So make it a 8-10 page report and sell
it for….
Use all the tips in your report.
paul
May 2nd, 2008 at 12:23 pm
The other thing to remember is just exactly what you alluded to when you said some editors are tougher than others .”no two editors are a like,” which means you may have written many 5 out of 5 releases in terms of the results they generated.
Frankly, it sounds like they are trying to get news releases to have a journalistic “news story” angle when that’s not what many press releases are trying to accomplish. Their 5 out of 5 is a good measurement though because they are teaching people to think like a journalist, which makes them a better PR person.
Nicely done.
May 3rd, 2008 at 1:55 am
How can I ‘digg it’ if there is no digg icon which I can push. Nice little piece…5 easy pieces - 5 easy releases?
Nice stuff NewspaperGirl.