PRWeb Tip: Social Bookmark to Increase SEO Value
Search Results Will Bounce Around
You’ll notice that in the first few weeks of a release you’ll come up higher in search engines. But since Google in particular counts freshness, you probably won’t stay there. As the news matures your rankings will most likely drop. It’s just one tool among many to get backlinks and distribute information about your business online.
Social Bookmark Your Press Release
One way to increase its visibility long-term is to social bookmark and inner-link to related press releases. That means Sphinn, Digg, and Delicious it (etc). Put a feed of them on your Facebook page. Blog about them, put them on your main site. In other words, you can do things to increase the visibility of your press release.
PRWeb is ideal for their social bookmarking and extra features (attaching images, PDF files, podcasts, video, etc). What I’d like to know, for search engine optimization purposes, do you still think PRWeb is the best bang for your buck? I need to run a test: running a release at each level at PRWeb and comparing them. Then, taking another release and running it through some other PR sites.
Test, Test, Test
One of my favorite posts still is the one where I ran a test and found that our $200 PRWeb press release performed by far the best. However, I’ve never tested it against other PR services. Maybe the next time I’m on the phone I could see if PRWeb would sponsor a test between levels. I know there are several factors that influence how much traffic a press release gets besides the distribution, but it’s probably one of the most influential.
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