The Best Web Sites to Get Inspired for Press Release Topics
I write press releases almost every day. Some clients know what they want me to write about - in other words they have news and I just need to flesh out the story. Others need help coming up with news (which always exists but sometimes is elusive if you’re not used to paying attention to it).
There are a few times when the client and I can’t come up with news that could make a good press release, but most of the time we can work together to find a good story. The first step: Google your name, your CEOs name, or major brand names and see if there are results you can write about (like you were featured in a major publication, speaking at an event, etc).
Here are the web sites I’ve recently discovered to give me ideas on what to write about and how to focus a press release:
Trend Hunter - www.trendhunter.com - this is a site that spots trends and I use it get ideas for stories based on current trends. Use these to come up with a way to tie your story into a national story and instantly expand your audience. This is a good way to get higher score on PRWeb and therefore bigger distribution.
Google Insights for Search - http://www.google.com/insights/search - use Google Insights for search to see news items and get ideas for keywords or geographic focus. It will identify hot topics that can give you ideas for more stories or press releases. Type in words that have to do with your business and do some research to see what is hot about your industry online.
Help a Reporter - http://helpareporter.com - sign up to be on a list of requests for experts that journalists can quote for stories. This free service can give you ideas on what to blog about, what to write a press release about, and what’s on journalist’s mind from the big media outlets to the small and niche publications. I skim through this email every day and I love it.
If you’re a publisher or reporter, you can also sign up to post your request to the group. This is great for freelancers. After being spotlighted on Seth Godin’s blog and from the volume of requests, I wonder if it will get so big they’ll have to segment the list (large, mid-sized, and small business requests).
There you go, now you know some of my press release secrets.
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One Response to “The Best Web Sites to Get Inspired for Press Release Topics”
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September 17th, 2008 at 6:04 pm
Hi, I found your blog on this new directory of WordPress Blogs at blackhatbootcamp.com/listofwordpressblogs. I dont know how your blog came up, must have been a typo, i duno. Anyways, I just clicked it and here I am. Your blog looks good. Have a nice day. James.