News Exists in Time
Here’s a good test if something is newsworthy. News exists in time - it is what is happening with your business or your industry at a specific point. Either something that has happened (past), something happening right now (present), or something that’s coming up (future).
News is NOT:
- an advertisement
- a statement
- a form of bragging
- or just about you (in today’s world you can’t exist in a vacuum)
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One Response to “News Exists in Time”
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November 10th, 2008 at 2:10 pm
As a business writer, columnist and blogger, I can’t tell you how many times i have to try to explain this.
I have a talk about dealing with the media and I tell people that it is not my job to promote OR to tear down their business. I just report news that I think my readers would be interested in.
Don’t call me if your sales are down and ask me to do a story “bring people in.”
And don’t call me after being open for six months and say you are now ready for a new business story. You have talked to me six months ago when i called.