Newsletters and Building a List
2 Responses to “Newsletters and Building a List”
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Janet Meiners Thaeler
My passion is online PR and social media. I've written both offline and online for 12+ years including, City Search & Connect Magazine. I work for OrangeSoda internet marketing and as a consultant. My new book is about online press releases.
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June 29th, 2009 at 11:23 pm
My advice concerning email newsletters isn’t so much on the newsletter side, as it is the email list itself.
An email address is an extremely valuable asset, and when a user shares that with you, voluntarily, it should be given more respect than a phone number. Why more? Because email recipients are used to being spammed to all hell via so-called “opt-in” lists, and being sold down the river every other which way. When you respect them, you stand out as a marketer.
How do you respect them? By not liberally applying the fact that they gave it to you as an excuse to send them whatever you feel like on any given Wednesday morning. If you have nothing to say, don’t bother emailing. If you have something of real value, that’s what they signed up for.
June 30th, 2009 at 11:47 pm
Laidlaw,
Exactly, like blogging or press releases…you need something to say first.
I’m amazed how I often see newsletters come out with great content every week for years. I guess if they don’t, I unsubscribe. Or delete them until I unsubscribe.
Janet