We all start out the new year with new goals and challenges. Sometimes we take on too much and give up. Only we can set what works for us. Every year I invest heavily in education and professional development through books, podcasts, conferences, and courses.
5 Business Books I Want to Read or Listen to in 2017
This book came recommended in a presentation by Russell Brunson that he gave at Affiliate Summit. It was voted one of Top 100 Business Books of All Time on Goodreads. The idea of this book is that you have to focus to get extraordinary results. I read that it’s ideal for someone who has a tough time focusing on reading – it comes with key ideas pulled out and key concepts are underlined for you. Just like I’m trying to do in my blogging. When the founder of a $12m company (after it’s second year) recommends a book, I take note.
Pre-Suasion by Robert Cialdini
Written by social psychologist Robert Cialdini who previously wrote the book Influence. This was a 2016 bestseller. It’s a business book is about the psychology of influence and selling something ahead of time with small actions that prime people to be open to buying. At least that’s what I’ve gotten from what I’ve read about this book. I like the idea of setting the stage for conversion.
I heard Shawn speak, loved it and started, but didn’t finish his book. In Achor’s studies if we focus on gratitude for 21 days, our brains begin to “retain a pattern of scanning the world NOT for the negative, but FOR the positive first”, which will make us much happier. I have to listen to books on my iPod Nano (that works over my car stereo system and for podcasts), more than read them. However, if I really like the book, I prefer to both listen to it AND have a book version that I can mark.
I have seen this quote attributed to different people. It’s in the book.
Russell is the founder of ClickFunnels which is the software I discovered a few months ago. He wrote a book about funnels and using them to market any business – online or off. You can get his book free and upgrade to also include the audio which is what I did. I need to finish reading this book but I’ve focused on learning funnels. I’m confident that learning funnels will help with improve all my marketing. This book clearly explains the concept of funnels, ladders, and higher-priced service offerings. It walks you through everything email marketing from traffic to conversion and is considered the bible of online marketing. The principles can be applied for print and traditional marketing too (billboards, handouts, receipts, etc).
Many call this book the Bible of online marketing. You can buy it on Amazon but then you don’t get to buy the audiobook right away and see Brunson’s funnel in practice. Watch how he markets to you to get a lesson in practical applications of what this book teaches.
“…most people give in to the two worst enemies of success: they take the path of least resistance (in other words, they’re lazy) and/or they want immediate gratification: they don’t consider the long-term consequences of the actions they take today.” If you work for yourself like I do, you’re the boss. If you don’t have self discipline then you’ll starve. I’ve gotten to like my leadership style better and manage my time better but I can always improve.
Here is No Excuses on iTunes if you want to listen to it.
I started this book in July! I need to get the audio version so I finish it. It’s about the mental game of success and imaging it in vivid detail to prepare yourself to actually get what you desire. This is powerful and something I’ve always wanted to do better. I’ve done it with words (telling myself and others I’m going to be an online marketing manager before I was actually hired as one), but not as much visually.
I don’t know much about this book yet but it’s written by Dan Morris who owns WP Curve that features WordPress services. It made about $1m annual recurring revenue ($83k / month) according to him and was purchased by GoDaddy this year. He’s also a blogger. Here’s his blog post about his year in review: 2016 retrospective (here’s my 2016 retrospective). His goals are inspiring so check them out and then use the techniques in Success Principles to move you towards your version of his goals that appeal to you. I like his because it reminds me to think bigger. You may end up borrowing some of his accomplishments as inspiration for your 2017.
More than books though, I want to listen to podcasts while I work. That’s my favorite way to “read”.
What’s on your list to read or listen to in 2017?