Blog Worked Better than PR
HOLLYWOULD is the work of fashion designer Holly Dunlap. She claims that PR only took her so far (PR= public relations not press releases). She started to blog on her site. She bolds the names and places of the rich and famous. There are a lot of pictures. People came and got to know her and follow what she had to say. Then they became customers.
The way I see it is blogs can help you get web traffic to your site on one level. Pepper your posts with keywords and register your blog with blog search engines. Google will follow.
The other level is building community. People reguarly visit your blog, then comment, and some become friends. I feel at times I have a cheering section. I have people I can turn to and ask questions. Before you blog you might underestimate how great this is. I can see who is reading and what they are reading.
When I do a print article I’m often met with silence. I can’t really gauge response. When I post something on my blog, I start to see and know my audience. As a marketer I’m intensely curious about my audience, what they are interested in, why they come, and what they think.
I’m very biased on this subject. I love the easy formatting and immediacy of blog. There is a rush when the ideas gush out of my head and into my fingers. I hit publish and it’s [a]live.
One Response to “Blog Worked Better than PR”
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September 27th, 2006 at 4:06 pm
permalink for this? send to me to post on start up princess!