Blogging Still Important Marketing Tool – 3 Reasons
Just because it’s not as in vogue to blog as it once was, doesn’t mean that blogging is dead or dying. In fact, it’s as important as ever. Here are some recent studies that clearly show that blogging is still an important marketing tool.
If you don’t blog, pitch stories good and relevant stories to bloggers (who often need content).
3 studies about blogging to consider:
1. Companies who blog get more traffic, links and pages indexed by search engines
Out of 1,531 HubSpot customers (mostly small- and medium-sized businesses) 795 of the businesses blog, 736 don’t.
Companies that blog have far better marketing results. Specifically, the average company that blogs has:
• 55% more visitors
• 97% more inbound links
• 434% more indexed pages
To extend the benefit add these elements – a recipe for an effective small business blog.
2. Bloggers get more followers on Twitter
A new study of 2,100 HubSpot customers reveals that companies that blog have 79% more Twitter followers than those that don’t.
3. Blogs trusted and consulted more often than traditional media. Shift away from traditional media to blogs/social networks continues
This survey is from tech savvy women (who blog) but is useful. Women use social networks and blogs to interact, be entertained and find information about brands. Study finds they are twice as likely to use blogs over social networking sites as a trusted source of information.
45% of survey respondents stated that they decided to purchase an item after reading about it on a blog.
Blogging should be a part of your pr/online marketing plans.
One Response to “Blogging Still Important Marketing Tool – 3 Reasons”
Leave a Reply
April 22nd, 2010 at 12:44 pm
[...] Blogging Still Important Marketing Tool – 3 Reasons (newspapergrl.com) [...]