Category Archives: Affiliate Marketing

3 Trends in Influencer Marketing for 2016

I’ve noticed some trends in influencer marketing as I’ve worked with bloggers and blogger outreach for brands in many niches.

I’m seeing more affiliate managers and brands reach out to influencers and bloggers.

3 Trends in Influencer Marketing

influencer marketing trends

  1. Separate Treatment of Bloggers and Media

    Hopefully this trend catches on in a bigger way, but “at the Fall 2016 Tommy Hilifiger fashion show in New York, Instagram influencers will have their own special photo pit.” That means they had a separate space to take photos. Which is really smart because they’re not the same and it scores points with influencers who extend the reach of the show by sharing live updates. Plus, they’re celebrities too.

    The move will also ensure that the top Instagram influencers will have a perfect view of his show. And that’s genius, considering many fashion bloggers have more followers than traditional media outlets (where the traditional photo pit images usually appear).

    Whenever I do events, I request that we don’t invite media but that it’s just bloggers and other social media influencers. While there’s some mixing for the most part each group keeps to themselves. Tend to ask different questions. For example, with a plastic surgeon event I attended. Bloggers wanted the language to focus on the benefits and putting everything in relatable terms.

    I can’t welcome this trend enough. I’m seeing brands wake up to the fact that bloggers and regular media are equal but different. They shouldn’t always be thrown into the same space together and if they are there might need to be some education.

    I did blogger outreach for Roots Tech last year and there was a central media space on the trade floor where celebs and VIPs could get interviewed. It was also a spot for bloggers to congregate as well as take part in interviews. The problem was, the bloggers were taking selfies with the celebrities. Actually TOUCHING them.  The mainstream media wasn’t keen on that. They complained, in their words, “they’re not media trained!” The guests loved it from everything I saw but in the traditional world you keep more personal space and you don’t take selfies.

    At restaurant openings, I ask the owners to either close off the restaurant or have bloggers in a room together rather than mixed with everyone else, including media.

  2. Brands and Networks Open Private Facebook Groups For Influencers

    I’ve seen more and more brands and affiliate networks start Facebook groups aimed at influencers. Bloggers are highly sought after. At my affiliate marketing conference, ShareASale CEO Brian Littleton told us the reason they are sponsoring so many blogging conferences is because their clients want to work with bloggers. He has a private Facebook group too. CJ has one and a team dedicated to recruiting and working with bloggers by giving them pre-approval to programs and in some cases, higher commissions. As far as I know those are the only affiliate networks with their own Facebook group.

    Facebook groups are a great way to communicate with bloggers.I’m seeing so many pop up now. You can provide training, ideas on how to promote your products/services and allow bloggers to network with other bloggers. They’re sharing editorial calendars, offering sponsored posts and discounts, as well as helping affiliates get approved for affiliate programs. The groups are also helpful – we get to see what other affiliates are doing. That’s new too – many affiliates are very tight-lipped about what they’re doing but bloggers tend to be more open.

    I find these Facebook groups for bloggers so helpful. I think Etsy in particular should start a private Facebook group for affiliates/bloggers. So should Affiliate Window. They’re so much better than emailing back and forth because the whole group can chime in and help each other.

    I love private Facebook groups I’m in and hope this trend continues. If I were an affiliate manager I’d start one today.

  3. Sponsored Post Campaigns – with Affiliate Links Allowed

    Overall businesses want to work with bloggers – it’s a great form of content marketing – like this example of Penelope Trunk promoting a mattress on her blog. She has a loyal following and she can so effortlessly weave a mattress into a story about habits. In fact, bloggers carried the initial Kickstarter campaign for Purple mattress, with a single post from a blogger driving more than $20k in sales. When working with bloggers, that’s a dream come true. It can work and it can pay off big time.

    More businesses want to work on an affiliate marketing model where there is no initial payment up front. In fact, I’ve never seen more interest in all the years I’ve been following the industry. Many of my clients hope for that or some variation of it.

    In the extreme, a blogger only gets paid if the promotion works and the product sells. That means all the risk is with the blogger. Most bloggers want both an up-front payment AND a percent. That way if it doesn’t resonate with their audience they still get paid. It also means that the blogger will make it a priority (get it done). Otherwise you’re at their mercy.

    If a blogger is a good fit and has a loyal following, you want them to blog about your business. However, bloggers are like you, are always trying to find what works best. The problem is, blogger networks cannot guarantee sales, nor do they ever want to.

    At Affiliate Summit this year, Kelby Karr of Type-A Parent made it clear that you’re hiring bloggers to get brand exposure and content. Of course that’s too much risk for a network to take on because it’s not your fault if the product doesn’t sell. Still, I cringed just a little only because affiliate marketing by definition is pay for performance. Which means you only get paid if you sell. Still, if you want bloggers, you might need to compromise.

    My discussion on this point got a big response on Facebook. I’m curious to hear yours.

    What influencer trends have you seen? 

Thank you for sharing my post!

Why Most Bloggers Suck At Making Money Online

I spent the last year working with bloggers with high pageviews (80,000/month and above). I’ve interviewed and coached bloggers and all of this has given me insight into what why some make money and others don’t. Unfortunately, a lot of us suck at making money online.

I love seeing bloggers succeed. I celebrate and I’m motivated by success. I cheer for Chiara Ferragni of The Blonde Salad and others who’ve reached incredible heights (she was projected to make $9 million last year). I cheer for the small successes too. I feel a part of the blogging community and want to contribute to its overall success.

Here are my insights about why a lot of bloggers don’t make money blogging, including with affiliate marketing. Maybe this will help you too.

Making Money Blogging

Here’s Why You’re Not A Successful Blogger:

You Only Focus on Pageviews

Most bloggers are stuck trying to get higher pageviews so they can make more money blogging. Yet many are not willing to do the work to get those pageviews. Or they’re blogging about something not enough people care about. Honestly, I gave up trying to get the most pageviews. I don’t really care. What I care about is my reputation and since I’m a business, making money (which doesn’t require high pageviews). I also care about fulfillment and making an impact.

You’re Lazy (Don’t Worry, I’ve Been Lazy Too)

I’ve put on several conferences about affiliate marketing. I’ve invested years in learning about it and trying to be successful at it.  The number one complaint I hear from bloggers is that affiliate marketing doesn’t work for them. I’m convinced that affiliate marketing will work for every single blogger.

You might have to improve your writing. It might take some time to see results. However, my mistake and others that I see is that more often we’re not putting relevant affiliate links in our content. I went back through my posts and I see very little opportunities to authentically use affiliate links. That means I need to add more content that works with them.

You may have to change the direction of your blog or start a new one. Jon Morrow, who makes at least $100k/month blogging, says:

After working with thousands of students, I can confidently say there are only a few hundred topics where blogging really works.

Another issue I see is bloggers not doing the research or testing to see what works. You can boost a post on Facebook or pay for some ads to get people to your blog post. If no one buys then you learned. Try another approach or try something else.

Last of all, you might not be lazy, it might just be timing. There were times my life was too intense and I wasn’t ready to focus on making money. I just wanted to share and document what I was learning. I was making money from a job and consulting. That’s ok too.




You Have the Wrong Mindset

I hear bloggers say they’ll start making money when they reach a certain number of pageviews. That’s when they can get sponsored posts. That’s when they’ll make more from ads. It’s true that if you’re relying on ads or an ad network you do need to have a lot of traffic. That’s why I love affiliate marketing though. You don’t have to wait. You can start now. Plus you set the rules. Is it a risk? Yes, but it’s pay for performance so if your blog post doesn’t sell, well then you are out the time.

But I still hear from bloggers that Facebook ads don’t work. I hear that blogging is dying or that bloggers can’t sell. I see the opposite. I’m seeing incredible results.

While I’m seeing more of a hybrid model where brands will pay bloggers for a post and let them use an affiliate link, I still think bloggers are smart to invest in affiliate marketing. Investments take some risk. You might have to buy products and end up not blogging about them because you didn’t like them (although you can always ask the brand for product). You might spend money and not make a cent. It might take months to see any traction, like this post that I spent more time and money on than any other post. Still, you learned to get good at sponsored post or getting traffic. That took time, right? I encourage you to invest as much time in getting good at affiliate marketing.

Affiliate marketing is it’s own thing and you need to invest in learning it. I think the potential is much bigger than sponsored posts which a lot of bloggers rely on. If your mindset is to wait then you’re missing out.

You’re Not Willing to Invest Money

I hope that you’re not using a free version of WordPress or have a domain like newspapergrl.blogspot.com. If you’re serious about making money on your blog you’ve got to invest in hosting (I recommend SiteGround for smaller blogs and WP Engine for larger ones). Web hosts have support lines and can walk you through setting up a new blog. There are many reasons you should pay for hosting but the top two are: people take you more seriously and you have less risk of your blog being deleted. My free WordPress blog got deleted in 2007. I don’t ever want it to happen again.

I’ve read income reports (like this one from Digital Nomad Wannabe who is living that lifestyle) and shared results of studies. I buy their ebooks (this is my favorite one about how a blogger earned $40k her first year blogging) and learn from them.

I invest in a Facebook ad tool, SEO tool, graphic design, domain names, and many other things. Business need cash flow, not dams. If you’re not willing to spend anything but time it really limits your results.

The Affiliate Program You Picked Doesn’t Convert

Sometimes it’s not you, it’s the affiliate program. You know I wrote a book about press releases for SEO and marketing. In my book I talked a lot about PRWeb. Some people accused me of advertising for them. I wasn’t. The funny thing is, even though they are the service I always used and tested, I didn’t do well on their affiliate program. I’m not sure I ever sold a single press release. I knew the product better than most people at PRWeb. I saw results from it – in other words people increased their sales. I didn’t see results as an affiliate of PRWeb though.

Maybe I didn’t market them enough or do enough case studies. I just know if something doesn’t work I stop putting effort into it and look for something that does. I’m not sure why some things resonate and some don’t, but your audience is unique and you’ve got to find what works for yours.

You Tell – Instead of Sell

I have a saying that is famous and it’s SELL don’t TELL. There’s a difference. If you just tell people then it’s unlikely to sell them. You’ve got to add your enthusiasm and unique perspective. I have to take my own advice sometimes. If I can’t be excited about something then I probably can’t sell it. So that’s my test. If I don’t feel any excitement about the product or service then I shouldn’t promote it. I need to believe in it in some way. Otherwise I lose trust and feel like a cheap car salesperson.

I’ve seen a blogger add affiliate links on a personal blog to something that they’ve never tried that doesn’t fit their audience at all. If you’re a deal blogger you can link to almost anything and don’t need to try it first. But if you have a personal blog, it needs to fit your personality. Most often your readers are a lot like you. If it’s not something you’d buy then why would they buy it? Another blogger is stressed about money and is probably careful about every purchase. I told her one reason she isn’t selling is because her readers probably get the vibe that she’s stressed about money and that makes them on some level feel stressed about theirs (and not want to spend it). Money is like a river, it has to move and flow. It has to go out and come in.

What surprises me is how well my posts about products have done. I expected people to get annoyed or unfollow me if I sold something. However, I’m a business. I have to make money. If I don’t I’ve got to go get a job. You’re the same. You’re in business to make money. If your pitches are annoying and people leave in droves then find a better approach. I genuinely share from a desire to be helpful. My sales posts are some of my most popular.

I read an ebook recently that said many people like the idea of affiliate marketing but forget the marketing part. Instead they simply put affiliate links in their posts. As this post from  points out:

“At the present time there is (on average) over 2 million new blog posts published every day.”

That’s a lot of blog posts. What does that mean to you? That means if you want to have any chance of being found online, you have to market your content.

I think Emily Hill of Is This Really My Life is very good at selling and not just telling. So is Melea of Freebies2Deals.

You’re Just Not Smart Enough

I worked with a million dollar affiliate and I wanted to be like him and make the money he made. I wanted that success so bad. However, after seeing what he did to make that kind of money I changed my mind. I didn’t want to do the work required to make that kind of money. Or I couldn’t see myself doing it the way he was. I realized I wasn’t smart in the same ways he was. I’m not a PPC affiliate and never want to be. He invested in learning to write copy, learning to code, graphic design and constantly put a ton of money in to get a lot more out. I wasn’t willing to take that risk. I didn’t have that kind of capital. I don’t have the technical ability he did and frankly I had no desire to learn it.

The number one response I get when I tell bloggers how much money I make is how they would spend that money if they had it. This response frustrates me. They focus on what they want without realizing the work it took to get there. If it were me I’d ask, how did you do it! They want me to tell them exactly what ads I used and what I exactly did. I’m not willing to do that. I learned from my mistakes and kept trying. Sometimes it’s a roller coaster, but after some time I start seeing patterns and hone in more on what’s working and what isn’t so I can improve. You have to go through that process too. I spent hours trying to help another blogger and in the end they didn’t make anything. I just wasted so much time and neither one of us benefited. Lesson learned.

My Affiliate Marketing and Blogging Goals

This year I want to:

  • Get better at Facebook ads that convert to sales.
  • Rank for more keywords that lead to sales for long term.
  • Find writers for a new blog I’m building
  • Outsource of the work I’m not good at or don’t enjoy.

I’m going full in on affiliate marketing. Of course this post contains affiliate links.

What about you? What are you going to do differently or change to be a more successful blogger this year?

How To Use Affiliate Window – For Bloggers

This is the year I’ve branched out to some new affiliate networks, including Affiliate Window (I met them at Affiliate Summit). I must admit that although Affiliate Window is similar to a lot of affiliate networks I’ve used, it had a bit more of a learning curve for me. I was one of their top referring affiliates to their program and I think a lot of bloggers don’t know about them.

Affiliate Window is an international network and I think especially ideal for fashion and travel bloggers, but there is something for any niche.

How-to-use-Affiliate-Window

First, remember what I always say – bloggers are affiliate marketing gold. Most affiliate networks are reaching out to bloggers and really want to work with you. You bring quality content and add a lot of value because your stories, reviews, perspective and audiences are usually the highest quality leads.

“Content producers — bloggers, article writers, and other content-driven websites (per AffiliateBenchmarks 2013 Global Advertiser Research Report this is the most desired type of affiliates out there).”

Affiliate networks and programs love bloggers because you provide valuable content. Here are the hot niches…

top-20-affiliate-categories

Why Bloggers Should Sign Up For Affiliate Window

Why do you want to join Affiliate Window? Because they have some great programs including international merchants, several perfect for travel or entertainment, and because they have Etsy (both US and Canada). I’d argue that you’d also join Affiliate Window because they have the Opportunity Marketplace – more on that below. Just be aware that Etsy takes a long time to approve new affiliates, so apply now before you plan your posts.

Join Affiliate Window

Click to continue reading…

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Why Bloggers Love the Craftsy Affiliate Program

Bloggers, are you part of the Craftsy affiliate program?

Craftsy is one of my favorite affiliate programs and I highly recommend it to bloggers. Craftsy is part of ShareASale – sign up for the Craftsy affiliate program here. Note: there are affiliate links in this post.

Craftsy Classes Rock

Craftsy is an online education site. They feature professionally-produced pre-recorded online courses (tutorials). They have classes, both free and paid in quilting, sewing, knitting, crocheting, paper crafts, cake decorating, cooking, gardening, photography, art, jewelry and more. Plus there are craft supplies. Many of the classes are 4+ hours long, so it is in-depth training. Classes are taught by bloggers and other subject experts.

The best part is students can interact with their award-winning instructors and each other in the online classroom. You can watch classes anytime, anywhere. In addition, they sell supplies for your crafting projects.

How to Promote Crafty’s Program and Earn Money on Your Blog

  1. You can use the discounts they offer for your own purchases and you are allowed to use your own affiliate link to take classes. This almost never happens! So take a class and then review it for your readers, showing the results of what you learned. There are so many different types of classes to choose from and they’re very high quality. Take a Craftsy class now!
  2. The Craftsy affiliate program pays out 10% of every sale you refer. Craftsy rewards you for sending new customers – you get 75% of any sale for new customers. For existing customers, it’s 15% (for classes). For supplies and kits, it’s 10%. Cookie length is 30 days – so you get credit for any sales for up to 30 days from the time someone clicks on a link to Crafty’s site on your blog.
  3. You can link to any page on Crafty’s website and earn a commission if it leads to a sale. That means their blog posts, indie pattern designer patters, etc. ShareASale’s custom link creator tool allows you to create deep links to anywhere on Craftsy.
  4. Craftsy has banner ads that update with each new campaign. In ShareASale make sure to find the banners that say:”Bring Creativity to Life”. When you post the HTML code for those banners on your blog/site, they automatically update with every sale. There are other banner ads that you can put in your sidebar and/or your post.Here’s an example of a banner they provide:
    Craftsy
  5. Craftsy has a huge variety of classes to choose from. There are classes on how to use a DSLR camera. Also, woodworking, cooking, sewing, quilting, gardening and more!6. Craftsy has frequent sales and they email affiliates weekly to let you know what is coming up. The best part is, your affiliate link is included. That saves you a lot of time going to look it up. They also give you a sneak peak about sales and other promotions.7. Craftsy is well managed and their affiliate manager will get back to you right away if you want to reach out. She also keeps you up-to-date on any changes or policies.
    8. You can (and should) promote their classes or supplies in your own email newsletter.

 

join-craftsy-affiliate-program

How to Sign up for the Crafty Affiliate Program

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Affiliate Summit: Why Bloggers Should Go

Bloggers are used to going to conferences for bloggers. It’s important to network with other bloggers and learn. However, some bloggers aren’t as business-minded as they could be. Or they hear the same things over & over. That’s why I recommend Affiliate Summit.

Affiliate Summit is a conference all about affiliate marketing. It’s a great place to challenge yourself to learn from another industry. Plus, there are different sponsors than you usually get at blogging conferences (less competition).

I get new clients and make friends at Affiliate Summit. Shout out to Will at Travel Blog Breakthrough and Wendy from Sweetie’s Sweeps! I believe Wendy was the first blogger I ever met at Affiliate Summit.

Why Bloggers ShouldGo To Affiliate Summit (1)

You probably already know that I love affiliate marketing for bloggers. You don’t have to wait until you have a certain number of pageviews to get started. Even a new blogger can start earning money with affiliate links. Plus, you can associate with larger brands that you’d otherwise might not have a chance to work with, through their affiliate program. There is plenty of opportunity, if you go after it.

Bloggers usually have high quality content and an audience that is appealing to affiliate managers. Many just lack the know-how. That’s why you should go to Affiliate Summit.

Affiliate Summit is a big conference. It’s full of entrepreneurs and self-made people (just like bloggers). You find the high and low rollers all coming to do deals. The guy sitting next to you (the majority of attendees are men) may be a multi-millionaire but you’d never know it.

Do you know every year Shawn Collins blogs about scholarships for Affiliate Summit and every year they are begging for applicants? If you’re a blogger and this is your first time, be sure to apply. Or, just get a ticket. The early bird price is lower than it’s been in years.

Ticket Prices to Affiliate Summit Have Dropped For the First Time in 10 Years

For 2016, Affiliate Summit lowered the price for the two highest passes. The VIP and All Access passes cost less – by hundreds of dollars each.

The VIP pass (my favorite) was $879 (early bird). It is now $579. It includes all of the sessions, meals, videos, etc. The food is always really good. It’s really nice to eat at the conference and save your feet from walking the Strip looking for a place and waiting in long lines.

Register For an Affiliate Summit VIP Pass

If you are already a successful blogger and want to have even more opportunity, here’s the next step up. The early bird price for the All Access pass went from $1,879 to $1,379.

Register For an Affiliate Summit All Access Pass

Make sure to book your pass before prices go up after October 23, 2015.

I go to most often to Affiliate Summit West – I’ve only been to Affiliate Summit East once. Vegas is close and I learn so much at Affiliate Summit. Not just about affiliate marketing but marketing in general. I’m planning to go this year too.

If you go, look at the sponsors and decide which ones you want to meet. Some of them will reach out beforehand to schedule a meeting time with you. Or you could reach out to them. Come with ideas. Talk to the speakers.

Let’s say the affiliate manager from Under Armour is speaking. You can go up after and introduce yourself and what you blog about. Ask how the brand works with bloggers. Ask questions about their presentation. Many are very willing to help. The more experience affiliate marketers don’t attend classes – they’re there to network and meet with affiliate managers.

Affiliate Summit West 2016 is January 10-12, 2016 at Paris hotel in Las Vegas, Nevada.

I hope to see you there!

This post contains affiliate links. 

Price Lowered for Affiliate Summit Tickets: Deadline Approaching

Affiliate Summit is a conference for affiliate marketers and companies who have an affiliate program. I’ve been going since 2006 and honestly I think it keeps getting better than ever!

Affiliate Summit West 2016 is January 10-12, 2016 in Las Vegas Nevada at the Paris hotel. Usually the first day (Sunday) is lower key but it means that you’ll have opportunity to meet with people before it gets too crazy. I think it’s an opportunity to get a head start.

Affiliate-Summit-West-Bloggers

Ticket Prices to Affiliate Summit Have Dropped For the First Time in 10 Years

For 2016, Affiliate Summit lowered the price for the two highest passes. The VIP and All Access passes are less expensive – by hundreds of dollars!

The VIP pass (my favorite) was $879 (early bird). It is now $579 until October 23rd. This pass includes all of the sessions, meals, videos, etc. You get two meals and some snacks included in the ticket price.

Register For an Affiliate Summit VIP Pass

If you want the next step up, the early bird price for the All Access pass went from $1,879 to $1,379.

Register For an Affiliate Summit All Access Pass

There are networking only passes that are even less ($279 and $99) if you don’t want to attend any classes. The sponsor halls are always buzzing, people have meetings set up in the halls and if you know your way around, a networking pass can be a good option.

There are also group rates if you have at least 5 in your group. JUST REMEMBER TO GET YOUR BADGE ASAP when you get in. The lines are 10 or more across and can jam the entire area. They’re fast and efficient but you will have to wait if you check in on the busiest times.

Who Should Attend Affiliate Summit?

  • Anyone who is currently an affiliate marketer and wants to find more programs to work with or others to collaborate with.
  • Anyone who wants to learn more about affiliate marketing and already have a website with traffic or an email list. There are beginner classes.
  • Bloggers who are business minded and want to create another income stream. this is a casual conference but it is loud and busy. It’s more about business than looking good or being an influencer like at most blogging conferences.
  • You are a business person who is considering starting an affiliate program and want to learn about the industry and what motivates affiliates. Also to check out those in your industry and their terms/programs for affiliates.

 

Just make sure to book your pass before prices go up after October 23, 2015. Click here to register now for Affiliate Summit.

I look forward to seeing you at Affiliate Summit and hearing what you think!

This post contains affiliate links. 

ABC Conference – Affiliate Marketing For Bloggers

I recently teamed up with blogger Melea Johnson to start a series of conferences (more like workshops) to teach affiliate marketing for bloggers at the ABC Conference. We usually have a group of about 55-75 bloggers, mostly women in the lifestyle/mom blogger niche.

At the last conference time we had a blogger who came from a small Utah town and blogs about looking for gold. How appropriate because I think bloggers are affiliate marketing gold.

abc affiliate marketing conference for bloggers

ABC affiliate marketing conference for bloggers.

Melea and I usually have just two speakers, first teaching the basics and then giving advanced tips. We focus on learning first and then DOING and my goal is to have everyone insert affiliate links into their blog before they leave. Q4 is when bloggers are getting the most traffic of the year, so it’s a great time to add affiliate links. Start with your most popular posts.

At the conference, bloggers get to meet with affiliate managers in person and with our sponsors. We look for sponsors who are a good fit. These relationships are so important. Having someone to talk to that you’ve met in person is so valuable when you are new and can work with you to do special promotions.

Utah bloggers learn affiliate marketing

Utah bloggers at the first ABC Conference

We do everything we can to make these conferences fun and informative. We do giveaways (we gave away a Blendtec at two) and have great swag.

Here’s a sample of the type of feedback we got:

abc-testimonial-april

Bloggers have content and audiences which are often a natural fit for affiliate marketing. They are usually already linking to products they love and have trust built. Many bloggers look for sponsored posts but they have to apply to get paid and compete against other bloggers. They may have to reach minimum standards for traffic or followers. Even ad networks usually require a certain amount of traffic to be accepted. However, any blogger (that is not spammy) can join an affiliate program. Instead of getting a one-time payment for a blog post, you can continue to get paid again and again.

Utah Bloggers learning affiliate marketing

Utah Bloggers learning affiliate marketing at the 2nd ABC Conference

One of our speakers added Zulily affiliate links to a post about what she wish she knew before she had her kids. Zulily is where she got most of her maternity clothes so she linked to it with her affiliate link. That post alone has brought her over $20k!!!

As you can see, bloggers were enthusiastic about what they learned:

ABC conference testimonial

ABC conference testimonial

One blogger found fast results:

“I went back to my old food blog and added affiliate links up the wazoo. It’s an inactive blog bit I still get about 100 views a day I checked into one of my affiliate and I had $50 waiting!”

The next ABC is in Lehi, Utah with sponsors Jane.com, ShareASale, and Craftsy. It’s on Saturday, Sept. 19, 2015. Go to http://abclehi.eventbrite.com to sign up or for more information.

Affiliate Summit and How the Affiliate Industry Has Evolved

Affiliate Summit has always been my favorite conference because as I like to say you get all types. Everyone is an entrepreneur, so there’s a lot of self-made people and a lot of hustle. This was at least my 5th time attending and honestly one of my favorites. I didn’t expect what I found!

How Affiliate Summit has changed

How Affiliate Summit Has Evolved

No one goes to classes any more.

At past Affiliate Summit’s people came to learn affiliate marketing. Now they go to meet and make deals. The market has matured to the point that the classes were hardly full but the “Meet Market” and exhibit halls were. In fact all the halls were full. If someone opened the door there was a roar of sound coming from the hall!

In the past people went to classes, tweeted and otherwise shared their experiences on social media. Not this year. I didn’t see as much activity on Twitter during the conference. It felt like most of the people who went to classes were newbies.

What this means: if you attend a class you have a great opportunity to network with the speakers. They are experts and you have access to the smartest people in the room. Over the years some of my best experiences have come from meeting the speakers.

The blogger/media room was practically empty.

Again, I remember this being a big deal. I met other bloggers, there were interviews going on and networking. This time if it weren’t for some Utah bloggers, I think it would’ve been pretty quiet. Besides my blogging friends from Utah, there was John Chow, Zac Johnson, travel bloggers Yeison and Samantha from Our Tan Feet, and Will from Going Awesome Places. Yeison and I talked about setting up private affiliate programs with local businesses. I really loved how he takes care of each customer as if they are his own.

John affectionately nicknamed our group The Real Housewives of Affiliate Summit. Here they are sporting some swag from the exhibitor hall:

Utah-bloggers

He took a video and blogged about the “Real Housewives of Affiliate Summit“. Now they’re even more famous!!

Again, this is probably because people want to meet up and aren’t as interesting in reporting. I saw this as a great way to get know bloggers and made some great connections.

LobbyCon

Meet Stefan, the mobile game entrepreneur. He stood outside Affiliate Summit holding a sign to try to get investors and publicity for his mobile game. What I didn’t know is that he was rude to Missy and staff, didn’t have a ticket, and so was asked to leave. I was interested in his story but found it difficult to like him after hearing this. Check out more on John Chow‘s post and my Facebook update

I’ve put on events and someone taking advantage of my hard work by not paying or not paying their fair share is maddening.

Instead he could’ve done this (ok, I’m not 100% sure this is allowed):

affiliate-summit-lady

Affiliate Summit was profitable for me too. It’s already resulted in a sale of $1,000 and many introductions and knowledge that are worth more than that to me.

What hasn’t changed is that Affiliate Summit is a lot of fun, it’s hosted at a great place and it’s still has it’s share of characters! Just don’t expect to see anyone but the Utah bloggers at breakfast on Saturday. Everyone else is hung over and still sleeping.

Thanks Shawn and Missy for another incredible conference! I’m so glad it’s in Vegas (one of my favorite cities). Can’t wait for next year!

Vegas

Bloggers: CyberMonday Special Includes 60+ Products for Just $27

All weekend after the fun, the food and spending time with weekend, I was on a mission. I stayed up all night one night because I just had to finish to be part of this.

Dan R Morris and Rachel Martin from Blogging Concentrated, along with top leaders in social media, podcasting, video and blogging have put together an incredible product stack for Cyber Monday! 

Blogging Concentrated Stack – 4 Days Only but Giveaway is Only Happening Today

Blogging Concentrated CyberMonday deal

My ebook, 13 Social Media Marketing Ideas that Rock! is part of the deal. I wrote over 30 pages with examples and graphics to give marketers simple yet effective ways to market on Facebook and other social media sites. This is the only way you can get this product.

ebook: 13 Christmas Social Media Marketing Ideas That Rock!

There are 60 social media marketing products in all, including:

A guide from Derral Eves who made the Piano Guys famous on YouTube, to teach you Video Marketing. If you’re from Utah like I am, you have seen their incredible videos and heard about these YouTube superstars!

How about the #1 Podcast on the planet?  John Lee Dumas is going to help you become a Podcaster
The guy Entrepreneur Magazine tapped to write their Ultimate Guide to LinkedIn: Ted Prodromou.
Super Affiliate Lynn Terry, an 18 year veteran and Super Affiliate will show you what Social Media Marketing is all about.

 Want to get better at Facebook? How about learning what Holly Homer on how she went from 50,000 fans to 1,000,000 in a year, without spending a cent on ads.
There are also products from Joel Comm, Leslie Samuel, Kelly McCausey, Nicole Dean, Missy Ward, and Tiffany North.

In addition, there are 4 specials TODAY ONLY Cyber Monday, including a giveaway where you could win:

  • 10 Tickets to the Type A Parent Parent Networking Conference
  • 15 Tickets to Affiliate Summit: the largest affiliate conference in the world.
  • Mike Schultz and Anthony Xiques of iMartisan are giving 5 people: 3 hours of tech time with professional IT dudes.
  • Blogging Concentrated is giving away 10 Tickets to use toward any of their international one-day blogging workshops. I highly recommend them! I went in Phoenix and was blown away. Basically it’s advanced training in thinking like a CEO to grow your blog.

But those are only until Cyber Monday ends, then they will randomly draw from the list at the end of the day to award those.

See the FULL LIST of what you’ll get in the Blogging Concentrated Stack.

You really can’t go wrong with this product. I can’t wait to dive into it myself! I’m sure that even one product would be worth the $27. Please let me know if you got it and your opinion – I’d love to hear from you!