Category Archives: Affiliate Marketing

Top Affiliate Software For Small Businesses Who Want to Start An Affiliate Program

This year has really taken off as far as affiliate marketing after I quit my job in November to focus on affiliate and influencer marketing. I’ve advised several small businesses on setting up an affiliate program or even managing an affiliate program. In addition I’ve recruited bloggers (lifestyle bloggers specifically) to join affiliate programs in behalf of brands. I guess you could say I found my niche referring bloggers and managing that part of the affiliate relationship.

Content affiliates (as they are called in the affiliate world) can be gold for affiliate managers because they provide unique high quality content and they have an audience. They’re a little bit different than traditional affiliates who often hide away and don’t want to reveal their identity (they might get copied). You can wait for content affiliates (bloggers) to come to you or you can actively seek them out. Good luck on getting them to come to you! Most bloggers are used to being paid up front in addition to a percent of sales. I must add that it can be well worth that investment.

To get started you’ll need a way to track sales from bloggers. Note that most of the links are affiliate links.

Track Sales with An Affiliate Program

To engage bloggers you need to set up an affiliate program. It can be really basic or it can be sophisticated. I have one client who uses a code and that’s how we track sales. We give a discount code unique to our blog and they send a check for sales that are generated each month. Another one (a baseball team) tracks sales manually (they call in to order or order through a website I set up on Shopify). There must be high trust in these transactions and for both of these clients there is and everyone has been honest and fair. They are also very small programs. To scale you need to move from a free affiliate marketing solution to affiliate marketing software.

Many companies just starting out need to use affiliate software to track purchases that come from posts or social media updates from content affiliates. Most of my clients are smaller businesses who cannot afford to join an affiliate network yet (there are good reasons to as you expand). This way I can see what I’ve earned, get reports, and get links to specific products. It keeps everyone honest and is a record of all sales and leads. 

Referral Program vs. Affiliate Program
Most people set up a referral program that is only an affiliate program (which pays bloggers when someone uses an affiliate link to make a purchase). This is not the same as a referral program that gives your customer a discount or payment for referring a new customer. Zulily is a program that has both. See http://www.zulily.com/invite/refer for an example of a referral program. You can use a site like Referral Saasquatch http://www.referralsaasquatch.com which is $500 a month for a referral program. The difference is one is just promoting to earn credit at the store and is likely a customer. The affiliate actively promotes and has an audience and original content and is motivated to earn money from their influence.

What Affiliate Software Does

On a basic level, affiliate software does the following:

  • Generating Tracking Codes: To track clicks, leads and sales you need a unique URL to give to your affiliates. This URL has the campaign number, affiliate id and more. Top affiliate marketing software takes care of generating unique URLs not only to your home page but to all of your products. You never have to send the URLs to your affiliate, they can log on and get them at any time.
  • Tracking Time and Location: Tracks time and location of impression, click, lead and sale.
  • Tracking Source: Tracks source of the click, lead or sale. So did that sale come from Facebook, a specific blog post or URL? Is SEO, reviews, coupons or other type of promotion working? This is how you know what is working so you can focus on it.
  • Tracking Affiliate: Tracks to help you see the performance of each affiliate. Then you can reward your top affiliates and do things to motivate inactive or low performing affiliates.
  • Fraud Detection: Fraud is a big issue that you need to combat. This feature detects the possible fraud attempts by publishers. There are too many possible fraud activities to detail here. As your program expands and depending on how careful you are about adding affiliates and seeing what they are doing, this becomes more and more important.
  • Provide Reports You get reports for both your business and for the affiliate to show what money is owed and program results.
  • Keeps track of what is owed and paid. At any given time an affiliate can log in to see what they have made so far this month. They can see payments paid and owed, what you’re paying each affiliate, etc.

 Top Affiliate Software

Every affiliate software I’ve used or researched is different on how they price their offering. Some offer unlimited affiliates but you pay on number of tracking requests.

Questions to Ask:

  • Will the affiliate software integrate with your other software (shopping cart, etc)?
  • Who will host the software and how much will it cost? Do not forget the cost of hosting the banners, ads and other images that you will give affiliates to promote your products.
  • Do they offer tech support (this is a big one – most offer limited support, just by email or forum)?
  • Is there a commitment or contract?
  • What is my total overall cost?
  • Will you need to hire an outside tech consultant or company to install and set up the software?
  • Is there an API that you can integrate with or customize for your site?
  • Does it have recurring commissions if you pay out on a monthly subscription?
  • Can it track recurring commissions?
  • Can you pay out more than one tier?

You can expect all of the software I review to do these things, so beyond that what should you look for? I’m often asked what is the best affiliate software for my small business? Here’s what I would recommend: these are options I’ve used, recommended, or researched and feel are the top.

Cake

Cake Affiliate SoftwareThis top affiliate software is used by Nume and other lifestyle brands. I would recommend this to a larger company that is in the fashion or beauty niche. Their branding and look/feel of their interface is top notch. However, I didn’t love the cost even with discounts offered. $1500 implementation fee, $1500 + fees per month. They do require a contract. For this reason I stopped researching Cake – it was too expensive for my clients. At that price I believe many should look into joining a network.

Post Affiliate Pro

Top Affiliate Software

Post Affiliate Pro is a solid choice. It’s what I often recommend and it’s what I use as an affiliate too. It’s harder to implement and that’s probably the biggest hurdle. While it’s affordable, there are some parts that you have to do to set it up yourself. If you don’t have someone to do the tech part, you may need to hire someone on a site like People Per Hour. Post Affiliate Pro is much more affordable for those just starting out. Prices starts at $49/month and even the most expensive option is just $99 a month.

Post Affiliate Pro provides the software as a service so it is hosted on their servers and you pay for it monthly but you will not have any file or database access. You can upload images and ads.

With the hosted with us accounts you pay month to month so there isn’t a contract. For the Ultimate $99/month account if you use the Full Integration service and decide to downgrade after the integration is complete, you have to pay the difference of integration cost, or stay on the plan for at least 3 months.

Post Affiliate Pro offers three basic packages, and they all allow unlimited affiliates. The $99/month ultimate package raises the tracking cap to 10,000,000, and adds integration service (which means the Post Affiliate Pro team will fully integrate the app with every part of your site). All of these plans include hosting on the Post Affiliate Pro servers, but if you want to host it on your own server, you can buy a license for the app for a one-time fee starting at $299.

Another feature that I just love is the ability to make multiple tiers – so you can pay bloggers a commission and then pay them for referring their friends to join your program (the second tier). Some are a one time payment and others are a percent of what the referred blogger generates in sales.

HasOffers

Has Offers affiliate software
HasOffers is my first choice after Post Affiliate Pro. They are very strong with mobile. http://www.hasoffers.com/pricing/ Pricing is $279/month or $799 a month and they have a free 30 day trial. They have so many customizations possible and have a very robust solution. I’d say this software would be a good choice if you are sure you don’t want to join an affiliate network. It is very robust and they can do practically anything you need.

When polling business owners about affiliate software, I got this response:

I evaluated several affiliate platforms…having spoken with several friends who owned affiliate networks, Cake and HasOffers were clearly the best…I ended up choosing HasOffers. It’s more intuitive to use from a network and publisher perspective. In terms of actual functionality they’re both very good and comprehensive and it’s unlikely that If you’re doing mobile they were the 1st to track conversions on mobile. It’s unlikely that there’s any requirement either platform won’t cover unless you have an edge case. HasOffers may be more robust for mobile postback tracking as they were first to adopt and also operate mobileapptracking.com.

iDevAffiliate

iDevAffiliateaffiliate software by idevaffiliate is another top affiliate marketing software option. Ideal for anyone who has a Shopify, Bigcommerce, Weebly, or Squarespace store. For $399 one time they install it for you and have a ton of other benefits (that’s what I’d do). However, there are plans starting at just $39/month that include hosting. They do not limit the number of affiliates or have a contract on any of their plans, making them a very attractive offering when you’re not sure how your program will perform. Check out affiliate software by idevaffiliate. You can add professional installation to any of the options for an additional charge. I would do that for sure!

iDevAffiliate is my second choice for a small business.

Terms and Conditions of Your Affiliate Program

After you choose an affiliate program, then you need to create an Operating Agreement/Terms and Conditions that states:

What is allowed or not allowed in your program.
Legalities. What types of affiliates (cashback affiliates allowed?)
Can people use your branded keywords for advertisements?
Do you allow paid ads of any kind (outline which ones and any rules)?
Disclosure requirements.
Terms of payment, how commissions are calculated and paid.
Commission Rate or payment per lead
Cookie
Keywords
Branded Keywords Bidding Allowed?
Website restrictions (for example, if you allow gambling sites, obscenity, nudity, etc.)
PPC bidding, advertising or rules for buying traffic

Top Affiliate Management Books

Once you set up an affiliate program, you need to communicate with your affiliates. They are essentially your online sales team so give them information about sales, products, campaigns, etc. to keep them motivated and generating sales. There’s a lot to learn! I have worked with so many programs and have made money from programs that were well run and from those that sort of ran themselves. However, I prefer to work with people who know what they are doing.

To learn more about managing an affiliate program, I recommend that you learn from experts. Check out these affiliate marketing books by my friends who are veterans and experts in the affiliate marketing management niche:

Affiliate Program Management: An Hour a Day by Evgenii Prussakov. Read Geno’s blog and follow him on social media to stay on top of the affiliate marketing industry.

Climbing the Affiliate Management Wall: How Merchants and Managers Find Growth Through the Affiliate Marketing Channel by Greg Hoffman.

 

Why I No Longer Write Press Releases

It took me a lot of writing to arrive at the conclusion of this story: it’s not worth the stress to continue to write press releases for clients when I can make a lot more money in other ways.

This year is the first year in many that I didn’t renew my press release subscription at Vocus. I’ve written and sent press releases for a long time. I have even loved doing it, but my business focus has changed and it’s tough to go back. For that reason I’m no longer taking most press release writing jobs.

Why did I decide to stop writing press releases? I have a tough time when I get a website or very little information and need to create something from almost nothing. I’ve always been better at riding waves than creating them (in a marketing sense). In my work now I only promote something if I think it will do well. It’s tough to fake.

Then, the expectations are sometimes unrealistically high. Journalists are not waiting for certain types of stories and never will be. I can take your money and you get very little in return. Stories such as your company winning an award are usually great for social proof so you can tout it on your website or have it show up when someone googles your name. It builds credibility. That’s a good reason to send a press release, but if your goal is to get an interview, it’s a long shot.

SEO is Still a Realistic Goal for Press Releases
A press release is still effective for SEO (search engine optimization). However, some announcements aren’t well suited for SEO because there is little search demand for the search phrase. Just like for regular press releases, you need to find an angle. For example, If you want to bill yourself as an “online dating expert” then that’s a decent strategy for SEO.  Journalists do searches to find people for stories they’re working on and it’s highly likely that they’d google “online dating expert” to find someone to interview.

Press Releases Can Still Be Effective at Selling
Press releases can also be an effective way to get new clients. I know this because I’ve gotten clients from people searching “press release writer”. However, you can achieve the same using a blog post).  I wrote press releases about baseball games and other tickets. I optimized the press releases to reach people searching online for tickets to specific games or teams. The biggest complement I got is that the client thought I was excited about the game. I wasn’t – I’m not a sports fan (but I love selling baseball tickets even today). After about six press release their customer service team started to get calls and sell tickets directly because of the press releases.  

Press Releases Are Ideal for Hot Topics You Need to Act Fast On
Another effective use of press releases is that your story is very hot. It’s timely. Let’s say you don’t have relationships with the media and your story needs to get out right away. For example, there’s a national story about something that relates to you or your business and you have a local or unique angle on it. That’s a great way to get press because people are talking about an issue and you’re adding something valuable to the conversation. This is my favorite example.

Press Releases are Effective When Targeted to Local Journalists
Local media is also a better route than simply using a national wire like PR Newswire. I wrote a press release about seeing The Social Network movie with a bunch of Facebook friends to talk about how an online marketing company rented out a theater to show the movie free. It was a local Utah event so it made sense to target it to the Utah media. We encouraged people to bring their phones to the movie, created a hashtag, had giveaways and a lot of fun. It got covered beforehand on local media blogs and radio. There was a TV station there and I was interviewed on a local TV station after the movie. To me the most important result from the entire campaign was the relationships and goodwill it created with influencers.

For Utah press releases I use Utah News Source (which I now own – the previous owner moved out of state). At Utah News Source you write the press release and we get it to Utah-based media, including print, TV and radio. We also publish your press release on our website and share it on our Facebook page (some stories get upwards of 500 views). You can pay extra to have it promoted.

Are Ads More Effective than a Press Release?
Another reason not to write press releases is because sometimes you are better off creating an ad that is targeted to the audience you want to reach. I love Facebook ads for that. Want to reach homeowners because you’re offering an incredible loan or special? Run Facebook ads or display ads.

Is Influencer Marketing a Better Fit?
Last of all, I’ve gotten so involved in influencer marketing that besides affiliate marketing, it’s what I do most. By influencer marketing I mean partnering with bloggers (or Instagrammers, Facebook page owners or YouTubers) to create content about or promote your product. I especially love working with businesses based in Utah to promote an event or activity in Utah. That includes restaurant grand openings, museums, exhibits, destinations, etc.

A supplement company wanted to work with me on a blogging campaign. After not feeling confident about how effective that might be, I recommended that they run Facebook ads instead. I see the ads in my feed regularly so I know they followed my advice. The thing is I don’t want to fail. You don’t want to either. It’s better to say no and not regret it if I’m confident it’s not a good fit. Sometimes I don’t know until I test or try though. Each business and product is unique and there are too many factors. This is why no one in the industry promises an ROI. There are way too many factors out of our control. Instead you get high quality content, social media shares and exposure to an influencer’s audience. If it’s a cold audience and not a very good fit, then it may not result in direct sales. It may just warm them up.

With influencer marketing you will get a story. I can guarantee that because we’re paying (and labeled as a sponsored post). Also, unlike the media you get the writer’s opinion and unique perspective. You get the graphic and the images of your product. The catch is it’s got to be a good product that they will love. It has to be done right. Send a blogger a poorly packaged item or if they are lukewarm about it and you probably won’t be happy with the outcome. Get it right and we’ll all be very happy. I’ve started to poll my network before taking a new client because sometimes they think of angles or are more excited about something than I expect.

My favorite influencer marketing campaign has an affiliate marketing component. One from last year still earns several bloggers $1,000 per month or more (me too). As an influencer I sometimes drive as many or more sales than the bloggers I work with. I may not have the highest numbers because I don’t blog as regularly and my blog is a business blog, but I’m well networked.

So before you decide to write a press release think about what you want to accomplish and consider your budget. A press release might be just what you need or another approach might be better. Whatever you decide, don’t hire me to write your press release (though I’ll be happy to send it through a wire service for you).

New: Etsy Store Owners Can Now Be Etsy Affiliates

Until now all my blogging friends who owned an Etsy store were not allowed to be Etsy affiliates too. That has changed. As of this week, you can now be an Etsy store owner AND earn commissions as an Etsy affiliate. You will not earn a commission on your own products, but you can earn on referring people to other products on the site.

First, you need to join an affiliate network that has Etsy. I use Affiliate Window. If you’re not already part of Affiliate Window, here’s how you can sign up: www.newspapergrl.com/affiliatewindow (my affiliate link). Note that you do have to deposit $5 to start your account (to combat fraud). You get it back when you make more than that in sales though. After you are accepted to Affiliate Window, you need to apply directly to the Etsy affiliate program.

Here’s a screenshot of how to join, under Advertisers –> Join Programs. Then search on the left hand side for “Etsy”.

Join Etsy Affiliate Program

Then once approved, go to “My Programs”, select Etsy and on the far right side under “Actions” you click to get banners and images to use. You can also create a link to any product and get the HTML code or link to insert into your post. Don’t forget to pin your products or posts on Pinterest now that it is ok to use affiliate links!

If you do own a shop, you need to follow these instructions when applying to the affiliate program: email selleraffiliate@etsy.com and note your shop in your application.

After that, be sure to get Affiliate Window’s Wordpress plugin. It automatically turns a direct link to any product into an affiliate link. You put the link in how you would link to it, and it will magically redirect. It’s called Convert-a-Link. Once logged into your Affiliate Window account, go to Links & Tools > Convert-a-Link to find it. Read more here. It will save you a ton of time!

Commission rate: 4%
30 day cookie period

 

Utah’s Nexus Bill: Fighting for Utah Affiliates and Mom Bloggers

Utah Rep Mike McKell Republican, House District 66, introduced HB0235, the Utah nexus bill and one that would really hurt Utah bloggers. There are similar bills in the Senate. All of the bills concern internet taxation and trying to force online retailer’s hand by making them pay sales tax on anything sold to anyone who lives in Utah. Regardless if you like the term “mommy bloggers” (I don’t) the idea is that this bill will hurt mostly women, because out of the thousands of bloggers in the state, the majority are women and they are moms.

The intention is to “level the playing field” between online and offline retailers. The problem is it won’t work and in the process, yes, thousands of mommy bloggers will lose income and they will be mad. You know why? Because we’re a pawn in this game. I know your intentions are to help businesses in our state. This isn’t going to work though. I wish it would, but it won’t.

Here’s another take from a Utah blogger about why these bills are hurtful.

Utah nexus bill

HERE’S HOW YOU LEVEL THE PLAYING FIELD

You want to know how to level the playing field between online and offline? It’s not by charging sales tax. Online retailers win because of convenience and because they offer almost everything at the click of a mouse.  It’s not over 4.7% or whatever your sales tax rate is. Physical retailers around this country are closing. It’s not just a Utah issue and it’s not because of a few dollars.

Consumers love being able to shop from home at any time of day from their computer or phone. You can find almost unlimited inventory, compare prices, pay and have items arrive at your house within a day or two. That’s a lot easier and worth a few more dollars than driving to a store (pay gas, load up the kids, parking, etc), looking around to find what you’re shopping for, then waiting in line to buy it.

If you truly want to level the playing field, then every physical store would also have an online version and it would be mobile-friendly so people can easily buy from you at any time. They’d get a Shopify store (yes, that’s an affiliate link and I think they’re one of the best ways to sell online) that starts at $9/month and offer in store pick up for people want to come in. They’d learn SEO (search engine optimization) so their items come up in search engines, and get good at shipping.

You don’t level the playing field (which is actually impossible) by collecting sales tax. In fact, if I were the state of Utah, I’d much rather see incomes go up and collect on the income tax side.

UTAH NEXUS BILL: HOW AFFILIATE MARKETING WORKS AND WHY IT DOESN’T ESTABLISH PHYSICAL PRESENCE IN UTAH

Here’s how affiliate marketing works. This website sells personal checks. There are many designs and prices to choose from. However, notice there is no shopping cart. My friend who makes a living with this site never collects money from her customers at all. In fact if you click on a check it takes you to an online retailer who actually sells the checks. Affiliate marketing is referring a sale from your website to theirs. They have an agreement with my friend and pays her a percent of all the orders she refers to them.

Most bloggers have affiliate relationships with dozens if not over a hundred different online retailers. These retailers a presence in different states. If you somehow twist things to say that if you’re an affiliate then you have physical presence in the state, then bloggers have presence across the county and every state can use us to try and force online retailers to collect sales tax.

What happens instead is those retailers will refuse to do business with us again. Immediately. Within days we will get an email like this one which happened when Colorado passed a similar bill:

Valued Affiliate

We regret to inform you that in light of the recent passage of Colorado HB10-1193 Hayneedle has made the decision to terminate our relationship with affiliate partners based in Colorado. This means that effective Sunday, February 28th 2010, you will be removed from our affiliate program and will no longer be able to promote our products. All commissions earned up until February 28th will be paid in full.

We have appreciated your partnership and regret the turn of events that have forced us to take this action. Should this situation be resolved, we look forward to renewing our partnership with you in the future.

The GiftBaskets.com Affiliate Team

It will happen and it will hurt Utah bloggers. In some cases 100% of their income is from affiliate marketing. A blogger I talked to makes $40k a year and most of it probably from Amazon. She will be terminated from working with Amazon. Then what?? Is that a level playing field?

The law would essentially attempt to classify bloggers as more of an “employee” of the retailers we link to / advertise for – thus creating an official “nexus” (kinda like a homebase) for those retailers. That nexus gives the State of Utah the right to force that retailer to collect sales tax on purchases.

AFFILIATE MARKETING IS A MORE LEVEL PLAYING FIELD. THERE IS NO WAGE GAP AND MOMS CAN MAKE MONEY WHILE WORKING FROM HOME

I’ve been an affiliate for over 10 years. I am the cofounder of a conference that teaches bloggers how to use affiliate marketing to make money to support their family. Bloggers were already writing about what they do and their readers already want to know where they got those shoes their wearing or the exact sewing machine they use. Affiliate marketing just takes it a step further and incentivizes bloggers to link to those products (and make money if someone buys them).

Why do I teach affiliate marketing to bloggers? Because affiliate marketing is the best way I know to make money online – you don’t need inventory, you don’t have to ship products, and you don’t have to be a certain color to advance, be educated or be a man. In Utah we have a pretty wide pay gap between men and women.

WHO DOES THIS AFFECT? THE % OF INCOME UTAH BLOGGERS MAKE FROM AFFILIATE MARKETING

I call Utah the mothership of blogging. We have so many bloggers and so many of us need to work to support our families. We have Dooce the original mom blogger, Crafting Chicks, Six Sisters’ Stuff, Pink Peonies, Cara Loren and SO MANY VERY HIGH PROFILE BLOGS.

Many are looking for ways to be at home with young children AND earn an income. That’s also why MLM is so big in Utah. We have a lot of moms with young children at home. We also have a very high level of entrepreneurship. These are avenues that are vital to us. I’m already getting KILLED on taxes because my husband and I are self-employed. If our income goes down because of this Utah’s not going to get a lot of sales tax but they’ll get less income tax.

Someone in my Utah Bloggers Facebook group asked what percent of income each person makes from affiliate marketing on their blog. It’s way too long to list but here are some highlights:

I don’t actually make any money from affiliate sales, my readers are just not shoppers. I might earn enough to buy one Blu-ray every year, however I am against this bill. I can see the harm that will come if this bill is passed to those who do make their livelihood through affiliate sales on their blogs and I see the harm that will come to the state because of it.

55% of my income is from affiliate marketing, all from Amazon. I have multiple blogs.

Right now I only make about 10% of my income from affiliate sales, but I’m just starting a new section of my blog where I’m hoping to make a lot more in affiliate sales. Now I don’t know if I should bother.

50%. Most of my sales are outside Utah.

Probably around 20%… and mostly through Amazon. I only started last fall. Thanks for fighting for this, you are rad!

[Main site] plus three other sites. 50% income.

Currently fluctuates between 10-25% depending on the given month.

And I was just beginning to branch out from Amazon! (That is all Amazon) so it will suck if this passes just as I’m getting traction.

about 10% in my letter I mentioned that bloggers rely on a community and with this bill potentially putting so many of our fellow bloggers out of business we would all be affected.

HOW AMAZON REACTS TO NEXUS BILLS (WHY IT WON’T WORK)

Here’s what a member of our group found researching the affects of this law:

28 States in which Amazon remits sales tax:
Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, North Dakota, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, West Virginia, and Wisconsin.

28 States in which Amazon has a physical presence or one planned
Same list as above

0 States with nexus law, but no warehouses, that remit sales tax (this would be Utah by this bill vision)

11 States that have lost their affiliate program
California, Colorado, Connecticut, Illinois and North Carolina. (all reinstated when Amazon built a fulfillment center in their state) Arkansas, Maine, Rhode Island, Missouri and Vermont (still shut down due to no fulfillment center). Hawaii lost their program as a result of a treat to pass a nexus law.

13 States in which Amazon now offers 2-hr delivery
Amazon offer’s 2-hour delivery from many fulfillment centers, directly competition with brick-and-mortar stores. The map attached clearly shows that they do not have a 2-hr delivery in the mountain west. As a result, if this does passes, I assume Amazon may announce a fulfillment center, which would help us, but would be DEVASTATING for the brick-and-mortar stores Utah lawmakers are trying to help.

Amazon’s track record alone proves this is a lose, lose for Utah.

There are NO states, no examples, where Amazon collects tax purely based on these types of bills. ZERO. It has never worked.

Most of this info comes from this Wikipedia article (https://en.wikipedia.org/wiki/Amazon_tax), and Google.

WHAT CAN WE DO TO STOP THIS BILL?

I hope you realize why we’re fighting against a Utah nexus bill. I hope you’ll contact your representatives and ask them to vote AGAINST it. The legislature is almost wrapped so this bill will pass or fail in the next few days.

Sign our petition.

Contact your Utah state representatives. Find your representatives, just put your address and zip code in on this website to get your district and reps. Click to get email and phone numbers. Let them know you’re against this bill. Share your story.

We’re running out of time. I woke up in distress this morning. This hit fast. I have to work on my business and this takes a ton of time. I’m not a trained lobbyist. In fact, I’ve only lobbied once in DC (in college) and it was terrifying. Jim Hanson was so rude to us – I’ll never forget and it made me never want to try again. But I have to. This is too important not to give it all we can.

Right now, it’s up to all of the Utah Affiliate Marketers to educate and stand up for our livelihood.

3 Trends in Influencer Marketing for 2016

I’ve noticed some trends in influencer marketing as I’ve worked with bloggers and blogger outreach for brands in many niches.

I’m seeing more affiliate managers and brands reach out to influencers and bloggers.

3 Trends in Influencer Marketing

influencer marketing trends

  1. Separate Treatment of Bloggers and Media

    Hopefully this trend catches on in a bigger way, but “at the Fall 2016 Tommy Hilifiger fashion show in New York, Instagram influencers will have their own special photo pit.” That means they had a separate space to take photos. Which is really smart because they’re not the same and it scores points with influencers who extend the reach of the show by sharing live updates. Plus, they’re celebrities too.

    The move will also ensure that the top Instagram influencers will have a perfect view of his show. And that’s genius, considering many fashion bloggers have more followers than traditional media outlets (where the traditional photo pit images usually appear).

    Whenever I do events, I request that we don’t invite media but that it’s just bloggers and other social media influencers. While there’s some mixing for the most part each group keeps to themselves. Tend to ask different questions. For example, with a plastic surgeon event I attended. Bloggers wanted the language to focus on the benefits and putting everything in relatable terms.

    I can’t welcome this trend enough. I’m seeing brands wake up to the fact that bloggers and regular media are equal but different. They shouldn’t always be thrown into the same space together and if they are there might need to be some education.

    I did blogger outreach for Roots Tech last year and there was a central media space on the trade floor where celebs and VIPs could get interviewed. It was also a spot for bloggers to congregate as well as take part in interviews. The problem was, the bloggers were taking selfies with the celebrities. Actually TOUCHING them.  The mainstream media wasn’t keen on that. They complained, in their words, “they’re not media trained!” The guests loved it from everything I saw but in the traditional world you keep more personal space and you don’t take selfies.

    At restaurant openings, I ask the owners to either close off the restaurant or have bloggers in a room together rather than mixed with everyone else, including media.

  2. Brands and Networks Open Private Facebook Groups For Influencers

    I’ve seen more and more brands and affiliate networks start Facebook groups aimed at influencers. Bloggers are highly sought after. At my affiliate marketing conference, ShareASale CEO Brian Littleton told us the reason they are sponsoring so many blogging conferences is because their clients want to work with bloggers. He has a private Facebook group too. CJ has one and a team dedicated to recruiting and working with bloggers by giving them pre-approval to programs and in some cases, higher commissions. As far as I know those are the only affiliate networks with their own Facebook group.

    Facebook groups are a great way to communicate with bloggers.I’m seeing so many pop up now. You can provide training, ideas on how to promote your products/services and allow bloggers to network with other bloggers. They’re sharing editorial calendars, offering sponsored posts and discounts, as well as helping affiliates get approved for affiliate programs. The groups are also helpful – we get to see what other affiliates are doing. That’s new too – many affiliates are very tight-lipped about what they’re doing but bloggers tend to be more open.

    I find these Facebook groups for bloggers so helpful. I think Etsy in particular should start a private Facebook group for affiliates/bloggers. So should Affiliate Window. They’re so much better than emailing back and forth because the whole group can chime in and help each other.

    I love private Facebook groups I’m in and hope this trend continues. If I were an affiliate manager I’d start one today.

  3. Sponsored Post Campaigns – with Affiliate Links Allowed

    Overall businesses want to work with bloggers – it’s a great form of content marketing – like this example of Penelope Trunk promoting a mattress on her blog. She has a loyal following and she can so effortlessly weave a mattress into a story about habits. In fact, bloggers carried the initial Kickstarter campaign for Purple mattress, with a single post from a blogger driving more than $20k in sales. When working with bloggers, that’s a dream come true. It can work and it can pay off big time.

    More businesses want to work on an affiliate marketing model where there is no initial payment up front. In fact, I’ve never seen more interest in all the years I’ve been following the industry. Many of my clients hope for that or some variation of it.

    In the extreme, a blogger only gets paid if the promotion works and the product sells. That means all the risk is with the blogger. Most bloggers want both an up-front payment AND a percent. That way if it doesn’t resonate with their audience they still get paid. It also means that the blogger will make it a priority (get it done). Otherwise you’re at their mercy.

    If a blogger is a good fit and has a loyal following, you want them to blog about your business. However, bloggers are like you, are always trying to find what works best. The problem is, blogger networks cannot guarantee sales, nor do they ever want to.

    At Affiliate Summit this year, Kelby Karr of Type-A Parent made it clear that you’re hiring bloggers to get brand exposure and content. Of course that’s too much risk for a network to take on because it’s not your fault if the product doesn’t sell. Still, I cringed just a little only because affiliate marketing by definition is pay for performance. Which means you only get paid if you sell. Still, if you want bloggers, you might need to compromise.

    My discussion on this point got a big response on Facebook. I’m curious to hear yours.

    What influencer trends have you seen? 

How I Use Fiverr For Online Marketing Tasks

Fiverr is one of my favorite ways to get low cost help for my online business. I’ve used Fiverr for everything from a blog graphic, to book covers, and ads (for Facebook and Twitter).

What is Fiverr?

Fiverr is a website that has freelancers that you can hire to do jobs for you, starting at $5. They can design a logo, create an ad, and perform other tasks (read on to learn how I have used Fiverr).

Fiverr Review

I’m a fan of Fiverr. Disclosure: I recommend Fiverr to so many people I decided to be an affiliate too. Thank you for using my affiliate link. I’ve used Fiverr for years and have my favorite sellers. Fiverr can actually be a great way to get work done fast and cheap. Over the years though sellers have gotten more savvy and there are a ton of upsells.

When to Pay for Upsells

Sometimes it’s worth it to pay for upsells. Here are times when it’s a good idea:

  • When you need something done very fast. I had a very hot campaign and so it was worth the upsell to get it done faster.
  • If the upsell will significantly improve the quality of what you get.
  • If it’s for fun or for a paid campaign. If you’re going to make money on the post it may be worth it to pay more. I sometimes use Fiverr for Facebook images and (for example,) it’s ok if it’s black and white. Other times I’ll pay more for color.

Look at Reviews

Always look at the reviews of any sellers you want to use. Read them. If they’re vague and generic, skip over them. Try to look up any claims. Sometimes the work shown is not the quality of work you’ll get.

You also need to do a good job at explaining what you want and give clear direction and examples. That affects the quality of work dramatically.

Tip: Give the seller as detailed of instructions as possible, showing mockups or examples of what you’re looking for. That will help you get a better quality.

Sometimes breaking down a job into smaller chunks will help. First, you give them a very basic project and if you like the seller’s work, then give them something more difficult.
Fiverr marketing services

Here are Some Fiverr Gigs I’ve Paid For

Christmas Facebook image – I used Fiverr to make a drawing of me in a Christmas sweater that I used for my Facebook profile image in December.

fiverr drawing

 

Facebook Ad Images I had images created that I used for a Facebook ad campaign – my most successful campaign ever.

Here’s the basis of an ad (I added text because it’s harder for them to get it right than just doing it myself in Canva).

Fiverrr Facebook ad

I’m not the only one who likes to use Fiverr.com to design Facebook ads. Check out this post from Adespresso about their test. They compared work from Fiverr, Upwork, and 99 Designs. Fiverrr won out of the three. It got the most clicks and impressions.

“…judging purely by visual quality Fiverr had given us by far the best product.”

Sponsored Tweets
I paid for people to tweet about a Kickstarter or other program I want to promote. Unsure about results. I recommend that you look at the person’s Twitter feed and see what they tweet about, if they’re getting retweets, and if you think the quality is good. I found one person that way and he was so good I ended up hiring him a few times.

Landing Pages
I’ve had a landing page created – which ended up costing $125. I haven’t tested it yet but was happy with the work.

Facebook Cover Images
I got a Facebook cover image designed. This one I wasn’t crazy about but it was only $5. I think I’d start again with more examples and better direction. To me the big challenge is the font. If it’s not right then your image can look cheap.

fiverr-Facebook-cover

I’ve gotten designs for my clients (I manage Facebook pages), event page images, and Twitter backgrounds. I gave them the photograph and they added words to several.

Image Quotes
Here’s an example:

Fiverr example

I would use Fiverr for ebook design/cover designs and even formatting text to make it Kindle-friendly.

Fiverr Affiliate Program

I’m also a Fiverr affiliate. Fiverr has an affiliate program on Affiliate Window. Here’s the link if you want to sign up too. Apply for Affiliate Window first (ironically it’s $5 but you get it back when you make your first sale). Then after you’re accepted, apply for the Fiverr program.

I actually paid someone on Fiverr $5 to create this ad for Affiliate Window for me:

Affiliate-Window-ad-newspapergrl

This was my version that I made in Canva. I gave it to them along with the logos and asked them to make it more professional. Doing a mockup yourself is a good way to show what you have in mind:

Affiliate-Window-ad

I think that was worth $5.

Fiverr for Online Marketing

Fiverr recently improved their Online Marketing category. First, they changed the name from Online Marketing to Digital Marketing.

They added new Digital Marketing subcategories:

  • SEM: Increase your web traffic with PPC and Search Engine Marketing.
  • Email Marketing: Create and run highly effective email campaigns.
  • Influencer Marketing: Work with influencers to market your product.
  • Content Marketing: Get original content created and distributed.
  • Local Listings: Create, improve or maintain your business on local sites.
  • Mobile Advertising: Promote your product to mobile consumers.
  • Marketing Strategy: Develop strategic marketing plans to meet your goals.

They renamed several subcategories too:

  • Social Marketing is now called Social Media Marketing
  • Get Traffic is now called Web Traffic
  • Fan Pages is merged with Social Media Marketing
  • Keyword Research, Bookmarking & Links are merged with SEO & SEM
  • Blog Mentions, Article & PR Submission are merged with Influencer Marketing & Content Marketing

What Not To Do on Fiverr

I want to try out some more digital marketing services on Fiverr. However, I won’t buy likes on social media. You can but I don’t recommend it. I’d rather run Facebook ads to get legit followers that actually like my page. It’s cheap and effective. You can literally spend a few dollars a day. Don’t use Fiverr for it.

Also, be aware that some people on Fiverr are not honest. If you have a tshirt design that you know will crush it, you may want to go to a pro instead. They may steal your idea and sell the design they created for you. It’s happened.

Have you tried Fiverr for online marketing tasks? What were your results like? Any sellers to recommend?

Why Most Bloggers Suck At Making Money Online

I spent the last year working with bloggers with high pageviews (80,000/month and above). I’ve interviewed and coached bloggers and all of this has given me insight into what why some make money and others don’t. Unfortunately, a lot of us suck at making money online.

I love seeing bloggers succeed. I celebrate and I’m motivated by success. I cheer for Chiara Ferragni of The Blonde Salad and others who’ve reached incredible heights (she was projected to make $9 million last year). I cheer for the small successes too. I feel a part of the blogging community and want to contribute to its overall success.

Here are my insights about why a lot of bloggers don’t make money blogging, including with affiliate marketing. Maybe this will help you too.

Making Money Blogging

Here’s Why You’re Not A Successful Blogger:

You Only Focus on Pageviews

Most bloggers are stuck trying to get higher pageviews so they can make more money blogging. Yet many are not willing to do the work to get those pageviews. Or they’re blogging about something not enough people care about. Honestly, I gave up trying to get the most pageviews. I don’t really care. What I care about is my reputation and since I’m a business, making money (which doesn’t require high pageviews). I also care about fulfillment and making an impact.

You’re Lazy (Don’t Worry, I’ve Been Lazy Too)

I’ve put on several conferences about affiliate marketing. I’ve invested years in learning about it and trying to be successful at it.  The number one complaint I hear from bloggers is that affiliate marketing doesn’t work for them. I’m convinced that affiliate marketing will work for every single blogger.

You might have to improve your writing. It might take some time to see results. However, my mistake and others that I see is that more often we’re not putting relevant affiliate links in our content. I went back through my posts and I see very little opportunities to authentically use affiliate links. That means I need to add more content that works with them.

You may have to change the direction of your blog or start a new one. Jon Morrow, who makes at least $100k/month blogging, says:

After working with thousands of students, I can confidently say there are only a few hundred topics where blogging really works.

Another issue I see is bloggers not doing the research or testing to see what works. You can boost a post on Facebook or pay for some ads to get people to your blog post. If no one buys then you learned. Try another approach or try something else.

Last of all, you might not be lazy, it might just be timing. There were times my life was too intense and I wasn’t ready to focus on making money. I just wanted to share and document what I was learning. I was making money from a job and consulting. That’s ok too.




You Have the Wrong Mindset

I hear bloggers say they’ll start making money when they reach a certain number of pageviews. That’s when they can get sponsored posts. That’s when they’ll make more from ads. It’s true that if you’re relying on ads or an ad network you do need to have a lot of traffic. That’s why I love affiliate marketing though. You don’t have to wait. You can start now. Plus you set the rules. Is it a risk? Yes, but it’s pay for performance so if your blog post doesn’t sell, well then you are out the time.

But I still hear from bloggers that Facebook ads don’t work. I hear that blogging is dying or that bloggers can’t sell. I see the opposite. I’m seeing incredible results.

While I’m seeing more of a hybrid model where brands will pay bloggers for a post and let them use an affiliate link, I still think bloggers are smart to invest in affiliate marketing. Investments take some risk. You might have to buy products and end up not blogging about them because you didn’t like them (although you can always ask the brand for product). You might spend money and not make a cent. It might take months to see any traction, like this post that I spent more time and money on than any other post. Still, you learned to get good at sponsored post or getting traffic. That took time, right? I encourage you to invest as much time in getting good at affiliate marketing.

Affiliate marketing is it’s own thing and you need to invest in learning it. I think the potential is much bigger than sponsored posts which a lot of bloggers rely on. If your mindset is to wait then you’re missing out.

You’re Not Willing to Invest Money

I hope that you’re not using a free version of WordPress or have a domain like newspapergrl.blogspot.com. If you’re serious about making money on your blog you’ve got to invest in hosting (I recommend SiteGround for smaller blogs and WP Engine for larger ones). Web hosts have support lines and can walk you through setting up a new blog. There are many reasons you should pay for hosting but the top two are: people take you more seriously and you have less risk of your blog being deleted. My free WordPress blog got deleted in 2007. I don’t ever want it to happen again.

I’ve read income reports (like this one from Digital Nomad Wannabe who is living that lifestyle) and shared results of studies. I buy their ebooks (this is my favorite one about how a blogger earned $40k her first year blogging) and learn from them.

I invest in a Facebook ad tool, SEO tool, graphic design, domain names, and many other things. Business need cash flow, not dams. If you’re not willing to spend anything but time it really limits your results.

The Affiliate Program You Picked Doesn’t Convert

Sometimes it’s not you, it’s the affiliate program. You know I wrote a book about press releases for SEO and marketing. In my book I talked a lot about PRWeb. Some people accused me of advertising for them. I wasn’t. The funny thing is, even though they are the service I always used and tested, I didn’t do well on their affiliate program. I’m not sure I ever sold a single press release. I knew the product better than most people at PRWeb. I saw results from it – in other words people increased their sales. I didn’t see results as an affiliate of PRWeb though.

Maybe I didn’t market them enough or do enough case studies. I just know if something doesn’t work I stop putting effort into it and look for something that does. I’m not sure why some things resonate and some don’t, but your audience is unique and you’ve got to find what works for yours.

You Tell – Instead of Sell

I have a saying that is famous and it’s SELL don’t TELL. There’s a difference. If you just tell people then it’s unlikely to sell them. You’ve got to add your enthusiasm and unique perspective. I have to take my own advice sometimes. If I can’t be excited about something then I probably can’t sell it. So that’s my test. If I don’t feel any excitement about the product or service then I shouldn’t promote it. I need to believe in it in some way. Otherwise I lose trust and feel like a cheap car salesperson.

I’ve seen a blogger add affiliate links on a personal blog to something that they’ve never tried that doesn’t fit their audience at all. If you’re a deal blogger you can link to almost anything and don’t need to try it first. But if you have a personal blog, it needs to fit your personality. Most often your readers are a lot like you. If it’s not something you’d buy then why would they buy it? Another blogger is stressed about money and is probably careful about every purchase. I told her one reason she isn’t selling is because her readers probably get the vibe that she’s stressed about money and that makes them on some level feel stressed about theirs (and not want to spend it). Money is like a river, it has to move and flow. It has to go out and come in.

What surprises me is how well my posts about products have done. I expected people to get annoyed or unfollow me if I sold something. However, I’m a business. I have to make money. If I don’t I’ve got to go get a job. You’re the same. You’re in business to make money. If your pitches are annoying and people leave in droves then find a better approach. I genuinely share from a desire to be helpful. My sales posts are some of my most popular.

I read an ebook recently that said many people like the idea of affiliate marketing but forget the marketing part. Instead they simply put affiliate links in their posts. As this post from  points out:

“At the present time there is (on average) over 2 million new blog posts published every day.”

That’s a lot of blog posts. What does that mean to you? That means if you want to have any chance of being found online, you have to market your content.

I think Emily Hill of Is This Really My Life is very good at selling and not just telling. So is Melea of Freebies2Deals.

You’re Just Not Smart Enough

I worked with a million dollar affiliate and I wanted to be like him and make the money he made. I wanted that success so bad. However, after seeing what he did to make that kind of money I changed my mind. I didn’t want to do the work required to make that kind of money. Or I couldn’t see myself doing it the way he was. I realized I wasn’t smart in the same ways he was. I’m not a PPC affiliate and never want to be. He invested in learning to write copy, learning to code, graphic design and constantly put a ton of money in to get a lot more out. I wasn’t willing to take that risk. I didn’t have that kind of capital. I don’t have the technical ability he did and frankly I had no desire to learn it.

The number one response I get when I tell bloggers how much money I make is how they would spend that money if they had it. This response frustrates me. They focus on what they want without realizing the work it took to get there. If it were me I’d ask, how did you do it! They want me to tell them exactly what ads I used and what I exactly did. I’m not willing to do that. I learned from my mistakes and kept trying. Sometimes it’s a roller coaster, but after some time I start seeing patterns and hone in more on what’s working and what isn’t so I can improve. You have to go through that process too. I spent hours trying to help another blogger and in the end they didn’t make anything. I just wasted so much time and neither one of us benefited. Lesson learned.

My Affiliate Marketing and Blogging Goals

This year I want to:

  • Get better at Facebook ads that convert to sales.
  • Rank for more keywords that lead to sales for long term.
  • Find writers for a new blog I’m building
  • Outsource of the work I’m not good at or don’t enjoy.

I’m going full in on affiliate marketing. Of course this post contains affiliate links.

What about you? What are you going to do differently or change to be a more successful blogger this year?

How To Use Affiliate Window – For Bloggers

This is the year I’ve branched out to some new affiliate networks, including Affiliate Window (I met them at Affiliate Summit). I must admit that although Affiliate Window is similar to a lot of affiliate networks I’ve used, it had a bit more of a learning curve for me. I was one of their top referring affiliates to their program and I think a lot of bloggers don’t know about them.

Affiliate Window is an international network and I think especially ideal for fashion and travel bloggers, but there is something for any niche.

How-to-use-Affiliate-Window

First, remember what I always say – bloggers are affiliate marketing gold. Most affiliate networks are reaching out to bloggers and really want to work with you. You bring quality content and add a lot of value because your stories, reviews, perspective and audiences are usually the highest quality leads.

“Content producers — bloggers, article writers, and other content-driven websites (per AffiliateBenchmarks 2013 Global Advertiser Research Report this is the most desired type of affiliates out there).”

Affiliate networks and programs love bloggers because you provide valuable content. Here are the hot niches…

top-20-affiliate-categories

Why Bloggers Should Sign Up For Affiliate Window

Why do you want to join Affiliate Window? Because they have some great programs including international merchants, several perfect for travel or entertainment, and because they have Etsy (both US and Canada). I’d argue that you’d also join Affiliate Window because they have the Opportunity Marketplace – more on that below. Just be aware that Etsy takes a long time to approve new affiliates, so apply now before you plan your posts.

Join Affiliate Window

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Why Bloggers Love the Craftsy Affiliate Program

Bloggers, are you part of the Craftsy affiliate program?

Craftsy is one of my favorite affiliate programs and I highly recommend it to bloggers. Craftsy is part of ShareASale – sign up for the Craftsy affiliate program here. Note: there are affiliate links in this post.

Craftsy Classes Rock

Craftsy is an online education site. They feature professionally-produced pre-recorded online courses (tutorials). They have classes, both free and paid in quilting, sewing, knitting, crocheting, paper crafts, cake decorating, cooking, gardening, photography, art, jewelry and more. Plus there are craft supplies. Many of the classes are 4+ hours long, so it is in-depth training. Classes are taught by bloggers and other subject experts.

The best part is students can interact with their award-winning instructors and each other in the online classroom. You can watch classes anytime, anywhere. In addition, they sell supplies for your crafting projects.

How to Promote Crafty’s Program and Earn Money on Your Blog

  1. You can use the discounts they offer for your own purchases and you are allowed to use your own affiliate link to take classes. This almost never happens! So take a class and then review it for your readers, showing the results of what you learned. There are so many different types of classes to choose from and they’re very high quality. Take a Craftsy class now!
  2. The Craftsy affiliate program pays out 10% of every sale you refer. Craftsy rewards you for sending new customers – you get 75% of any sale for new customers. For existing customers, it’s 15% (for classes). For supplies and kits, it’s 10%. Cookie length is 30 days – so you get credit for any sales for up to 30 days from the time someone clicks on a link to Crafty’s site on your blog.
  3. You can link to any page on Crafty’s website and earn a commission if it leads to a sale. That means their blog posts, indie pattern designer patters, etc. ShareASale’s custom link creator tool allows you to create deep links to anywhere on Craftsy.
  4. Craftsy has banner ads that update with each new campaign. In ShareASale make sure to find the banners that say:”Bring Creativity to Life”. When you post the HTML code for those banners on your blog/site, they automatically update with every sale. There are other banner ads that you can put in your sidebar and/or your post.Here’s an example of a banner they provide:
    Craftsy
  5. Craftsy has a huge variety of classes to choose from. There are classes on how to use a DSLR camera. Also, woodworking, cooking, sewing, quilting, gardening and more!6. Craftsy has frequent sales and they email affiliates weekly to let you know what is coming up. The best part is, your affiliate link is included. That saves you a lot of time going to look it up. They also give you a sneak peak about sales and other promotions.7. Craftsy is well managed and their affiliate manager will get back to you right away if you want to reach out. She also keeps you up-to-date on any changes or policies.
    8. You can (and should) promote their classes or supplies in your own email newsletter.

 

join-craftsy-affiliate-program

How to Sign up for the Crafty Affiliate Program

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Affiliate Summit: Why Bloggers Should Go

Bloggers are used to going to conferences for bloggers. It’s important to network with other bloggers and learn. However, some bloggers aren’t as business-minded as they could be. Or they hear the same things over & over. That’s why I recommend Affiliate Summit.

Affiliate Summit is a conference all about affiliate marketing. It’s a great place to challenge yourself to learn from another industry. Plus, there are different sponsors than you usually get at blogging conferences (less competition).

I get new clients and make friends at Affiliate Summit. Shout out to Will at Travel Blog Breakthrough and Wendy from Sweetie’s Sweeps! I believe Wendy was the first blogger I ever met at Affiliate Summit.

Why Bloggers ShouldGo To Affiliate Summit (1)

You probably already know that I love affiliate marketing for bloggers. You don’t have to wait until you have a certain number of pageviews to get started. Even a new blogger can start earning money with affiliate links. Plus, you can associate with larger brands that you’d otherwise might not have a chance to work with, through their affiliate program. There is plenty of opportunity, if you go after it.

Bloggers usually have high quality content and an audience that is appealing to affiliate managers. Many just lack the know-how. That’s why you should go to Affiliate Summit.

Affiliate Summit is a big conference. It’s full of entrepreneurs and self-made people (just like bloggers). You find the high and low rollers all coming to do deals. The guy sitting next to you (the majority of attendees are men) may be a multi-millionaire but you’d never know it.

Do you know every year Shawn Collins blogs about scholarships for Affiliate Summit and every year they are begging for applicants? If you’re a blogger and this is your first time, be sure to apply. Or, just get a ticket. The early bird price is lower than it’s been in years.

Ticket Prices to Affiliate Summit Have Dropped For the First Time in 10 Years

For 2016, Affiliate Summit lowered the price for the two highest passes. The VIP and All Access passes cost less – by hundreds of dollars each.

The VIP pass (my favorite) was $879 (early bird). It is now $579. It includes all of the sessions, meals, videos, etc. The food is always really good. It’s really nice to eat at the conference and save your feet from walking the Strip looking for a place and waiting in long lines.

Register For an Affiliate Summit VIP Pass

If you are already a successful blogger and want to have even more opportunity, here’s the next step up. The early bird price for the All Access pass went from $1,879 to $1,379.

Register For an Affiliate Summit All Access Pass

Make sure to book your pass before prices go up after October 23, 2015.

I go to most often to Affiliate Summit West – I’ve only been to Affiliate Summit East once. Vegas is close and I learn so much at Affiliate Summit. Not just about affiliate marketing but marketing in general. I’m planning to go this year too.

If you go, look at the sponsors and decide which ones you want to meet. Some of them will reach out beforehand to schedule a meeting time with you. Or you could reach out to them. Come with ideas. Talk to the speakers.

Let’s say the affiliate manager from Under Armour is speaking. You can go up after and introduce yourself and what you blog about. Ask how the brand works with bloggers. Ask questions about their presentation. Many are very willing to help. The more experience affiliate marketers don’t attend classes – they’re there to network and meet with affiliate managers.

Affiliate Summit West 2016 is January 10-12, 2016 at Paris hotel in Las Vegas, Nevada.

I hope to see you there!

This post contains affiliate links.