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Affiliate Marketing

60+ Social Media Superstars Show you How to Rock your Blog

All weekend after the fun, the food and spending time with weekend, I was on a mission. I stayed up all night one night because I just had to finish to be part of this.

Dan R Morris and Rachel Martin from Blogging Concentrated, along with top leaders in social media, podcasting, video and blogging have put together an incredible product stack for Cyber Monday! 

Blogging Concentrated Stack – 4 Days Only but Giveaway is Only Happening Today

Blogging Concentrated CyberMonday deal

My ebook, 13 Social Media Marketing Ideas that Rock! is part of the deal. I wrote over 30 pages with examples and graphics to give marketers simple yet effective ways to market on Facebook and other social media sites. This is the only way you can get this product.

ebook: 13 Christmas Social Media Marketing Ideas That Rock!

There are 60 social media marketing products in all, including:

A guide from Derral Eves who made the Piano Guys famous on YouTube, to teach you Video Marketing. If you’re from Utah like I am, you have seen their incredible videos and heard about these YouTube superstars!

How about the #1 Podcast on the planet?  John Lee Dumas is going to help you become a Podcaster
The guy Entrepreneur Magazine tapped to write their Ultimate Guide to LinkedIn: Ted Prodromou.
Super Affiliate Lynn Terry, an 18 year veteran and Super Affiliate will show you what Social Media Marketing is all about.

 Want to get better at Facebook? How about learning what Holly Homer on how she went from 50,000 fans to 1,000,000 in a year, without spending a cent on ads.
There are also products from Joel Comm, Leslie Samuel, Kelly McCausey, Nicole Dean, Missy Ward, and Tiffany North.

In addition, there are 4 specials TODAY ONLY Cyber Monday, including a giveaway where you could win:

  • 10 Tickets to the Type A Parent Parent Networking Conference
  • 15 Tickets to Affiliate Summit: the largest affiliate conference in the world.
  • Mike Schultz and Anthony Xiques of iMartisan are giving 5 people: 3 hours of tech time with professional IT dudes.
  • Blogging Concentrated is giving away 10 Tickets to use toward any of their international one-day blogging workshops. I highly recommend them! I went in Phoenix and was blown away. Basically it’s advanced training in thinking like a CEO to grow your blog.

But those are only until Cyber Monday ends, then they will randomly draw from the list at the end of the day to award those.

See the FULL LIST of what you’ll get in the Blogging Concentrated Stack.

You really can’t go wrong with this product. I can’t wait to dive into it myself! I’m sure that even one product would be worth the $27. Please let me know if you got it and your opinion – I’d love to hear from you!

 

Affiliate Marketing for Bloggers: How to Get Started

Affiliate marketing for bloggers

I’ve recently teamed up with blogger Melea Johnson to start a series of conferences (more like workshops) to teach affiliate marketing for bloggers at the ABC Conference. We usually have a group of about 50 bloggers, mostly women in the lifestyle/mom blogger niche. At the last conference time we had a blogger who came from a small Utah town and blogs about looking for gold. How appropriate because I think bloggers are affiliate marketing gold.

abc affiliate marketing conference for bloggers

ABC affiliate marketing conference for bloggers.

We usually have just two speakers, including a blogger who makes six figures from affiliate marketing. She has advanced tips and everyone just loves what they learn from her. We focus on learning first and then DOING and my goal is to have everyone insert affiliate links into their blog before they leave. Right now bloggers are getting the most traffic of the year, so it’s a great time to start adding affiliate links.

At the conference, bloggers get to meet with affiliate managers in person with our sponsors. We look for sponsors who are a good fit. These relationships are so important. Having someone to talk to that you’ve met in person is so valuable when you are new and can work with you to do special promotions.

Utah bloggers learn affiliate marketing

Utah bloggers at the first ABC Conference

I do everything I can to make these conferences fun and informative. We do giveaways (Blendtec is a sponsor) and have great swag. Here’s just a sampling of the feedback:

abc-testimonial-april

Bloggers have content and audiences which are often a natural fit for affiliate marketing. They are usually already linking to products they love and have trust built. Many bloggers look for sponsored posts but they have to apply to get paid and compete against other bloggers. They may have to reach minimum standards for traffic or followers. Even ad networks usually require a certain amount of traffic to be accepted. However, any blogger (that is not spammy) can join an affiliate program and instead of getting paid for a post, can earn a percent from every sale they refer.

Utah Bloggers learning affiliate marketing

Utah Bloggers learning affiliate marketing at the 2nd ABC Conference

I recommend starting with your most popular posts and looking to see if there are affiliate links you could add. For example, one of our speakers added Zulily links to a post about what she wish she knew before she had her kids. Zulily is where she got most of her maternity clothes so she linked to it with her affiliate link. That post alone has brought her over $20k!!!

As you can see, bloggers were enthusiastic about what they learned:

ABC conference testimonial

ABC conference testimonial

Getting Started as an Affiliate Marketer (for Bloggers)

To get started, you need to sign up for an affiliate program or network. Once approved, you log onto the network to get special links and banners so they can track sales that come from your blog and you can start earning money. They also have graphics and other tools you can use. You can link directly to specific products or to a store. You can earn a commission off free things (like coupons printed), digital products like ebooks, and even when someone fills out a form (leads). The best part is, you can earn a commission for things you didn’t even link to. You make money from anything that’s sold within a certain time frame (the length of the cookie).

Just remember that in most cases a blogger is referred to as a publisher. Sign up as a publisher. Submit your application and when you’re approved, look for programs to join. You have to apply to each program individually.

Here are my top picks for affiliate networks every blogger should sign up for and work with. Each network works with hundreds to thousands of programs/stores/websites. So no matter your blogging niche, there will be programs you will want to work with in each of these networks. I made some suggestions below.

Once you sign up, go back and add affiliate links to your older posts that are doing well, like this blogger did:

I went back to my old food blog and added affiliate links up the wazoo. It’s an inactive blog bit I still get about 100 views a day I checked into one of my affiliate and I had $50 waiting!

Here are Some of the Top Affiliate Networks we Recommend to Bloggers:

 I link to the signup pages directly because many are tough to find! Each one has thousands of programs.

Note: If you can’t find a brand on one of these networks, try typing the brand name + “affiliate program” into Google.

Impact Radius affiliate programImpact Radius They have Target and Oriental Trading Company. Bloggers are referred to as “media partners”.

ShareASale affiliate signup ShareaSale – Craftsy, Our World Boutique, Zulily, Gymboree, Crazy 8, Modcloth, and ChecksUnlimited (many check programs actually). Their blog is very helpful and they have great new tools for bloggers.
Amazon.com affiliate program Amazon has just about everything and since you’ll make a commission on all sales, this is a favorite with many bloggers. Amazon calls affiliates, associates.
Commission_Junction_logo CJ.com CJ has programs like JoAnn Fabric and Craft which is ideal for craft bloggers, Fabric.com, Old Navy/Gap, Zappos, Home Depot, Sears, and the Disney Store.
ebay enterprise affiliate network eBay Enerprise Affiliate Network (formerly Pepperjam) has ABC Mouse which a lot of moms love! Melissa & Doug is there (love their toys and you’ll earn more than linking to Amazon unless your readers add a lot to their cart on Amazon), Sheet Music.com, JibJab, Forever 21, and eShakati (custom dresses).
Linkshare affiliate network application  Linkshare has Nordstrom,  J.Crew, Forever21, Sephora, Clinique, 1800Flowers, Starbucks, Sam’s Club, Hanna Andersson, Shutterfly, Petsmart, etc.
Avant Link affiliate network signup AvantLink has Blendtec, Baby Steals, Backcountry.com, Cabela’s, Patagonia, REI and Sierra Trading Post. They have many other outdoor niche sites. All the programs I mentioned are top performers. AvantLink has incredible tools to help you such as linking products in an image using your affiliate link. I also like them because they are local (Park City, Utah) and I know the founder and marketing manager. If you are into datafeeds, they are amazing.

Here are Programs I think are a Great Fit for Most Bloggers I Work with:

I may have linked to them above, but for individual programs, here are some good ones:

One King’s Lane – I LOVE their deals and their higher end products are wonderful. I’ve purchased jewelry and am really happy with their shipping. Would make excellent gifts.

Craftsy – they have online tutorials and you can even get paid on some free tutorials.

Our World Boutique – trendy fashion and deals. Also, PS I Adore You (managed by my friend Greg).

Get Away Today – affordable Disney trips. While payouts are low and the progam is managed privately, you can earn a free trip when you sell a certain number. Contact Kimf@getawaytoday.com

If you’re more advanced affiliate marketing techniques, check out what Leslie Samuel teaches about creating a resource center. Even though his is B2B marketing, the concept applies to any blogger and what I love about it is that it’s based on content marketing – which bloggers do naturally well at.

If you have any affiliate programs that you recommend, please leave them in the comments!

Next up: a review of a DIY media kit ebook from a blogger.

Affiliate Summit Day 2: Focus on SEO




The theme of day 2 at Affiliate Summit was SEO. All sessions all day. And despite dancing the night away and getting 3 hours of sleep, I never got bored.

Meeting My SEO Heroes

When I went to the bloggers lounge I saw a laptop in front of me with a screensaver that said, “Bruce Clay, Inc” Ah, an SEO legend. So I asked the obvious, “are you Bruce Clay?” And he was. So I got to interview him about local search (blog post coming later). I’m trying not to show my braces, despite comments that they make me look younger and sexier (I have tweeted how I paid for them by doing blogger outreach for my orthodontist).

I also got to meet Wil Reynolds who’s been a favorite from past Affiliate Summits. He looked at my name tag and recognized my name because I blogged about his presentation in 2006. I thanked him for sharing his expertise by giving him some killer anchor text (search engine optimization). Four years later he thanked me back. Apparently, he remembers and appreciated the link. He told me it really helped him out. Despite the earned reputation that SEOs don’t shave (the men or the women!), have poor social skills, and love to work in the dark, it’s not all true. SEOs can be classy!

DO NOT Stick Out

Besides the growing prominence of local search results, the other theme was how when it comes to SEO, you want to be like the crowd. You do not want to be unique. You do not want to stand out. Instead, you want to blend in with everyone else who’s ranking well in your industry. Otherwise you could be flagged for having an unnatural link profile.

How do you know if you have an unnatural link profile? Wil says Google Webmaster Tools can help. They have a new alert that will tell you if Google thinks your links profile look suspect.

It’s normal for your brand name and domain name to rank highest. It’s NOT natural if most of your links have the exact same anchor text. So your links are for you or your company name that’s normal (for me “Newspapergrl”) But if most of my links say “online pr” it looks like you gamed the system (and you probably did). It’s unnatural and you’ll lose ranking. I better check mine!

Quality Over Quantity (Sorry SEO Companies!)

Rather than building a large quantity of low quality links, focus on getting a link from an authority site. This can be a problem for SEO companies who focus on building directory links and low quality article marketing that will never get shared or published elsewhere. I could argue that for local business SEO it may work only because you’re so niched that there isn’t as much competition. Or, less local businesses do SEO.

What I’m saying is if you get on the home page of USAToday or a huge blog in your industry, that can be better than hundreds of junk links. And it won’t matter what the anchor text they use to link to you. You’ll get trust. And once you have trust everything you write will have more value. Then you can add keyword (aka anchor text) links.

Next I’ll write about SEO content creation to help you land some quality links.

Lessons for Speakers at Affiliate Summit

I’m at Affiliate Summit in Las Vegas. It’s at the Wynn, one of my favorite hotels. Even the beverage service is artistically presented and the food is always good.


Here is my day one feedback.

Panels = Mediocrity

I do not like panels. I don’t like being on them or listening to them. There is an exception to this – that is that every single person on that panel is both very passionate about the topic and are experts. Like the SEO panel with Rae Hoffman-Dolan, Michael Gray I plan to attend.

In general panels are boring and the questions are bad. The panelists often talk to each other too much. Some even compete with each other. Even having Chris Brogan as the moderator can’t always save it.

Speak to your audience, not about YOU

I like hearing personal stories to illustrate a point, but if the entire presentation is about your life and business it gets old. It’s tough to avoid sounding vain. I’d much rather hear tips and then have one story that shows how you applied and benefitted from the tip. In other words, I don’t want it to be about you, I want you to apply what you know to help me.

The Hype Better Deliver

If you’re going to hype your presentation like mad, you get my hopes up. Then you market to me and you come across as sleasy. I’m going to name names on this one, Brian Williams who spoke about mobile marketing.

I texted Brian my email address to get his slides and I got on his marketing list plus a marketing call the same day. I didn’t see the slides. The content was so thin it was see-through. It was a marketing ploy.

When I commented about this to someone sitting next to me, he said, have you ever been to Affiliate Summit before? [I LAUGH]. I know Affiliate Summit is as much about the industry & networking as it is the sessions. You get all types.

We Don’t Know Your Industry’s Buzz Words

If you’re at an industry conference you can use that industry’s buzzwords and acronyms. So if you’re at an affiliate marketing conference you can assume we know the diffeence between a  publisher and a network. If you’re in a related indstry we might not know what exacly you’re talking about.
In one session on infomercials I kept trying to figure out all the buzzwords. It detracted from the presentation.

Today I’m hitting a lot of SEO sessions with people I’ve heard before and know it will be good.

Note: I do not hold myself up as a stellar example of speaking. I may know a lot but it’s not the same as giving a good presentation the audience will get value from. Even very good speakers can’t connect well with all audiences every time. Even the big names can be mediocre.

Looking forward to day 2 of Affiliate Summit tomorrow!

Affiliate Summit West: Mr. BigFoot Has a Big Heart

I love Affiliate Summit and here’s why: it’s immensely popular but it remains unpretentious. Is that because its founder Shawn Collins is that way? I’m not sure, but I’ve finally got around to posting about last year’s Affiliate Summit.

The big names – people like Sugarrae, Shoemoney, John Chow, Graywolf, Peter Shankman and others – are totally approachable. You are in the company of millionaires a lot of times but you’d never know they were (except when you hear them talk & behold the talent & brains). There are also many first time affiliates. This is what keeps Affiliate Summit relevant after all these years.

Mr. Big Heart
I was in heels this time (dumb idea) and there’s a lot of walking to do at a conference. By the end of day 2 my feet were so sore. I carried way too much already but after visiting the exhibit hall and picking up swag it was even worse. I had a bag on each shoulder and one in my hand. All heavy. I was running late to catch a cab back to the Trump.

I was at the wrong door trying to find my way to the cab line when I noticed someone trying to help by getting the door for me. He noticed that I was in pain and asked if he could help carry my bags. I saw his Affiliate Summit badge and figured I could trust him. He took the heaviest bag from my shoulder and walked with me to the exit where the cabs were. The line was very long and I would miss my show if I waited. So I decided to walk to the next hotel over to save time and improve my odds.

I wish I’d taken a picture and that I remembered his name but I was focused on the goal. I’m hoping someone will read this and recognize the affiliate with big feet who started his site to sell shoes to people who had a tough time finding shoes that fit. I want to give him an anchor text link!

To my surprise he offered to walk to the next hotel over with me. He waited until I got a taxi and was on my way. He told me he has big feet. What I remember is that he has a big heart.

Update!
A savvy Bryan Goodman who goes by Mr. Bigfoot (hey, I was close) had a Google alert set for “Mr. BigFoot.” He saw this post the same day I wrote it and sent me a kind email. The reason I remembered to post this is because Peter Shankman DMed me on Twitter about a post he wrote about conferences. It reminded me of meeting him and this story. I’d saved this post as a draft hoping to remember Bryan’s name (which didn’t happen.) Hearing back from him made my day – again.

p.s.
Now I wear my stylish but comfortable Fit Flops everywhere in Vegas – especially to conferences.

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Jonathan Volk Should Warn Newbies about PPV Affiliate Marketing

I recently wrote about Jonathan Volk’s new ebook about affiliate marketers. I found out that I’m in a contest to see who can send the most people to download the free affiliate ebook. I wrote my review before I knew that.

Then I found out that I’m in the running – along with some big names in the industry. I’m the only woman on the list. That sort of lit my fire. Women are way-underrepresented in the space.

I still pretty much have no chance though. There’s nothing like seeing other marketers to realize how much more you could do. My big omission is I don’t have an email list. I’m not ready to maintain another thing. But I digress…

So I asked some friends to push the book and help me out. One got back to me with a concern, hence this post. In one of the chapters it goes over PPV (pay per view). This is adware marketing and it’s frowned on in the industry (see this podcast from Shawn Collins about the subject of PPV).

Jonathan does well to disclose that his ebook has affiliate links in it. I have no problem with getting paid on the back end rather than charging up front. The issue is I think he should educate newbies about this practice. That it’s looked on as black hat. Not even CPA networks will accept them (and CPA networks already full of issues as a part of affiliate marketing).

I still find enough value in the book as far as social media ad buys and media buys and affiliate marketing generally that I will continue to promote it. I want to hear your feedback though – look at the part about PPV and tell me what you think of the practice.

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Free Affiliate Marketing Ebook from Super Affiliate Jonathan Volk

I found out about this free affiliate ebook from a Sponsored Tweet. Which is why I love Sponsored Tweets because if they are relevant they keep me in the know. Plus I get paid to send them and then you’re in the know too.

Super Affiliate Jonathan Volk
Image via CrunchBase

The author is super affiliate Jonathan Volk – that’s him on the right – he has made over $4 million as an affiliate marketer. He’s got a huge following on Twitter and you may have seen his posts on Shoemoney.

On page 15 it talks about media buys – which is something I haven’t read in other affiliate marketing ebooks. I’m also impressed that he covers social media marketing including marketing with Facebook Ads. He walks the talk too.

As you’ll see Jonathan covers a lot of topics – and they’re useful for any kind of online marketing – not just for affiliate marketing. The best part is this is absolutely digestable and streamline. It’s not too complex and long. There are a few valuable links in each chapter to resources. Places to go to get help implementing the suggestions on your own web sites or if you just want more information.

Affiliate Marketing 101

Affiliate Marketing 101

Outline of sections in the ebook

Section 1. Introduction

Section 2. What Is Affiliate Marketing?

Section 3. What Is An Affiliate Network?

Section 4. Recommended Affiliate Networks

Section 5. How Does All This Come Together?

Section 6. The “Pregame”

Section 7. The “Pregame” Pt. 2 – Know Your Demographics

Section 8. The “Pregame” Pt. 3 – Setting Up Hosting / Domain Name

Section 9. Setting Up A Simple PHP Redirect

Section 10. The Landing Page

Section 11. Affiliate Marketing Methods (Basic Overview)

Section 12. Social Media Affiliate Marketing Guide

Section 13. Pay Per View Affiliate Marketing Guide

Section 14. Pay Per Click Affiliate Marketing Guide

Section 15. Media Buying Affiliate Marketing Guide

Section 16. After Your Campaigns Are Ready To Launch

Section 17. Conclusion

I see a lot of value in this guide because it’s so current and has very practical advice. I’ve already learned about new resources that I can use on my affiliate sites right now.

Download the free affiliate marketing ebook here.

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Newspapergrl Interviews the Mystic Affiliate Marketer

snakecharmerThis is an interview I did with an Indian mystic who is an incredibly successful affiliate marketer. A superstar who has made billions around the Internet. I call him the mystic affiliate marketer (just in time for Valentine’s Day – I hope you feel the love) or MAM for short. I would make him a her but then this interview wouldn’t be as believable. I hope it inspires you to dream a dream and accomplish the inevitable.

Newspapergrl: Hello MAM

MAM: [laughs]

There’s no difference between building web sites and pushing products. It’s like the waves of the ocean, though the forms are different, they are one.

Newspapergrl: I see. So you see opportunities to market and make money everywhere you look?

MAM: No matter what web sites it is that I build, money always comes. It is the same. It’s like fire – no matter where you go in the world it is the same – it gives off heat.

Newspapergrl: I see.

So what makes you build successful web sites?

MAM: [laughs]

It’s like asking a river why it flows or the sun why it gives light. It’s my nature to make cash.

He tells me the same potential is within all of us.

Indeed it is.

Newspapergrl: Thank you LA for your wisdom today. People from all over the Internet look to you for inspiration and calm in a troubling, competitive and uncertain world. You bring us hope.

MAM: [laughs] then hugs me.

[cut to the sound of mystic waves crashing  to the shore]

I feel so enlightened after this interview. Thanks Nightline for a good laugh!! Here’s the video, enjoy:

YouTube Marketing for Affiliates

Rosalind Gardner and Jeremy Palmer presented at Affiliate Summit today about YouTube Marketing. The big revelation of the day is that they both tried to do an infomercial to teach affiliate marketing & both weren’t accepted. I think affiliate marketing is a bit tough for a mass market to do.

Jeremy talked about people running search ads to their YouTube Channel which then links to their other social sites. YouTube is an authority site so it helps lift your other sites (make sure to link to Facebook, Twitter, your blog, etc).

YouTube Stats
Video is a huge opportunity for any marketers. People watch an average of 5 videos a day. YouTube is responsible for 25% of the traffic of all Google properties. Rosalind says that other than direct traffic, YouTube sends her the most traffic. That is saying a lot because she’s been marketing online for 12+ years.

Go to Google and type in learn affiliate marketing and you’ll see Joel Comm’s video in the top 5. Rosalind has 2 related videos off Joel Comm’s site.

Tips for Optimization a Video on YouTube

  1. Put keywords in the title of your video. Also in your description and in the tags.
  2. Choose the right category for your video (search your competition & see what they do, leave a comment, network, etc).
  3. Choose your thumbnail – supposedly you can choose 3 options of what shows up about your video after you upload it.
  4. Allow ratings, comments, voting, embedding, syndication
  5. Link to your web site in the description

Google Ranks Videos with:

  • strong title, descriptions + tags
  • get a lot of views, comments, votes (send it to your list & otherwise promote it to get views right away).
  • ratings + # of views

In your videos you can ask people to rate and comment on your video.

Tools:

  • Tubemongul (free) to promote your video on various sites
  • TrafficGeyser (paid) to promote your video
  • Look at YouTube Insights to see when people drop off (usually 2.5 mins max)
  • Cameras: Flip (but doesn’t have firewire or audio plugin) MiniDV (will fill in rest later)
  • Tripod $50 or less
  • Studio  – keep it clean to eliminate distractions
  • Software: Movie Maker (PC) iMovie (Mac)
  • Screencasting Jing (free) Camtasion (this is what I use)
  • Microphone (don’t just use the internal mic – it will pick up background noise)
  • Green scree
  • JW Player – www.screencast.com, longtailvideo.com
  • Amazon S3 for hosting video
  • Pay a designer to make a custom background

MommyBloggers as Affiliate Marketers

I just attended a session at Affiliate Summit with a great group of mommybloggers. If you want to reach mommybloggers, read on…

Wendy Limauge, Sweeties Swag – she teaches people to win sweepstakes (www.sweetiessweeps.com) & teaches mom bloggers how to monetize their blogs (www.mommybloggersguide.com). She says blogs can be ugly & often make more money than pretty blogs. She also recommends using Blogspot (surprising).

Carrie Rocha, Pocket Your Dollars

Kim Rowley, Key Internet Marketing – I got to talk to Kim and she’s going to feature my online PR tshirt on her t-shirt Friday feature.

Heather Sokol, Inexpensively and Just Heather

Moderator Deborah Carney, Team Loxly

Here are some tips to working with mommybloggers:

  • Get more interactivity with readers – ask for feedback about the products you review – adjust accordingly. If your readers are positive, talk about it more. If not, don’t review that product or promote it.
  • Mommybloggers want it to be simple. Simple for them and for their audience (not highly technical, short forms, etc). They’re less likely to want a lot of technical options.
  • Reach out to them – offer a product to review. Set guidelines about what type of sites you’ll send to. Look at their PageRank, # of visitors (use Compete.com). Look for a good fit.
  • Product reviews are great for market research or test for affiliate managers. Give mommybloggers samples and have them ask their readers what they think. Get great feedback.
  • Traditional affiliate marketers start with SEO and traffic. Most are 1-off sales. Mommybloggers usually start with a community, then learn to monetize after. It’s community-based marketing.
  • For mommybloggers – ask questions: What recipe would you try if you win this product? (send to affiliate site)
  • Many merchants skip affiliate programs and go directly to mommybloggers to promote their products (Example: Old Navy wants mommybloggers to promotes their sales – the problem is they want them to do it for free. Many have started to charge for this service because it takes time to write post, get products to winners, make sure they are happy, etc)
  • Unlike traditional affiliate marketers – mom bloggers promote each other & share information. They talk to each other (which is why you should avoid pissing them off) and help each other out.

How do you find mommybloggers if you’re an affiliate network or merchant? Find one, look who they are following on Twitter, and you’ll find the rest of them. You have a few at the top of this post.

There’s also:
Southernsavers.com
freebies4mom.com
moneysavingmom.com
dealsavingmom.com

I sat next to Mia @miavallo and she wrote a related post: MommyBloggers: Changing the Face of Affiliate Marketing