B-to-B Marketing Archive

The Many Uses of Keywords

The Many Uses of Keywords

I’ve been working extensively on our Google Adwords keyword list at work. I use our Omniture stats to look at the list of keywords used to find our site. It gives me ideas on what …
Business to Business Marketing (B-to-B) Report

Business to Business Marketing (B-to-B) Report

I just listened to a conference call with MarketingSherpa on new research on B-to-B Marketing. As always, very valuable. They talked to 1,900 online B-to-B marketers who have implemented various marketing techniques. Here’s some of …