Category Archives: Internet Marketing

How I Use Fiverr For Online Marketing Tasks

Fiverr is one of my favorite ways to get low cost help for my online business. I’ve used Fiverr for everything from a blog graphic, to book covers, and ads (for Facebook and Twitter).

What is Fiverr?

Fiverr is a website that has freelancers that you can hire to do jobs for you, starting at $5. They can design a logo, create an ad, and perform other tasks (read on to learn how I have used Fiverr).

Fiverr Review

I’m a fan of Fiverr. Disclosure: I recommend Fiverr to so many people I decided to be an affiliate too. Thank you for using my affiliate link. I’ve used Fiverr for years and have my favorite sellers. Fiverr can actually be a great way to get work done fast and cheap. Over the years though sellers have gotten more savvy and there are a ton of upsells.

When to Pay for Upsells

Sometimes it’s worth it to pay for upsells. Here are times when it’s a good idea:

  • When you need something done very fast. I had a very hot campaign and so it was worth the upsell to get it done faster.
  • If the upsell will significantly improve the quality of what you get.
  • If it’s for fun or for a paid campaign. If you’re going to make money on the post it may be worth it to pay more. I sometimes use Fiverr for Facebook images and (for example,) it’s ok if it’s black and white. Other times I’ll pay more for color.

Look at Reviews

Always look at the reviews of any sellers you want to use. Read them. If they’re vague and generic, skip over them. Try to look up any claims. Sometimes the work shown is not the quality of work you’ll get.

You also need to do a good job at explaining what you want and give clear direction and examples. That affects the quality of work dramatically.

Tip: Give the seller as detailed of instructions as possible, showing mockups or examples of what you’re looking for. That will help you get a better quality.

Sometimes breaking down a job into smaller chunks will help. First, you give them a very basic project and if you like the seller’s work, then give them something more difficult.
Fiverr marketing services

Here are Some Fiverr Gigs I’ve Paid For

Christmas Facebook image – I used Fiverr to make a drawing of me in a Christmas sweater that I used for my Facebook profile image in December.

fiverr drawing

 

Facebook Ad Images I had images created that I used for a Facebook ad campaign – my most successful campaign ever.

Here’s the basis of an ad (I added text because it’s harder for them to get it right than just doing it myself in Canva).

Fiverrr Facebook ad

I’m not the only one who likes to use Fiverr.com to design Facebook ads. Check out this post from Adespresso about their test. They compared work from Fiverr, Upwork, and 99 Designs. Fiverrr won out of the three. It got the most clicks and impressions.

“…judging purely by visual quality Fiverr had given us by far the best product.”

Sponsored Tweets
I paid for people to tweet about a Kickstarter or other program I want to promote. Unsure about results. I recommend that you look at the person’s Twitter feed and see what they tweet about, if they’re getting retweets, and if you think the quality is good. I found one person that way and he was so good I ended up hiring him a few times.

Landing Pages
I’ve had a landing page created – which ended up costing $125. I haven’t tested it yet but was happy with the work.

Facebook Cover Images
I got a Facebook cover image designed. This one I wasn’t crazy about but it was only $5. I think I’d start again with more examples and better direction. To me the big challenge is the font. If it’s not right then your image can look cheap.

fiverr-Facebook-cover

I’ve gotten designs for my clients (I manage Facebook pages), event page images, and Twitter backgrounds. I gave them the photograph and they added words to several.

Image Quotes
Here’s an example:

Fiverr example

I would use Fiverr for ebook design/cover designs and even formatting text to make it Kindle-friendly.

Fiverr Affiliate Program

I’m also a Fiverr affiliate. Fiverr has an affiliate program on Affiliate Window. Here’s the link if you want to sign up too. Apply for Affiliate Window first (ironically it’s $5 but you get it back when you make your first sale). Then after you’re accepted, apply for the Fiverr program.

I actually paid someone on Fiverr $5 to create this ad for Affiliate Window for me:

Affiliate-Window-ad-newspapergrl

This was my version that I made in Canva. I gave it to them along with the logos and asked them to make it more professional. Doing a mockup yourself is a good way to show what you have in mind:

Affiliate-Window-ad

I think that was worth $5.

Fiverr for Online Marketing

Fiverr recently improved their Online Marketing category. First, they changed the name from Online Marketing to Digital Marketing.

They added new Digital Marketing subcategories:

  • SEM: Increase your web traffic with PPC and Search Engine Marketing.
  • Email Marketing: Create and run highly effective email campaigns.
  • Influencer Marketing: Work with influencers to market your product.
  • Content Marketing: Get original content created and distributed.
  • Local Listings: Create, improve or maintain your business on local sites.
  • Mobile Advertising: Promote your product to mobile consumers.
  • Marketing Strategy: Develop strategic marketing plans to meet your goals.

They renamed several subcategories too:

  • Social Marketing is now called Social Media Marketing
  • Get Traffic is now called Web Traffic
  • Fan Pages is merged with Social Media Marketing
  • Keyword Research, Bookmarking & Links are merged with SEO & SEM
  • Blog Mentions, Article & PR Submission are merged with Influencer Marketing & Content Marketing

What Not To Do on Fiverr

I want to try out some more digital marketing services on Fiverr. However, I won’t buy likes on social media. You can but I don’t recommend it. I’d rather run Facebook ads to get legit followers that actually like my page. It’s cheap and effective. You can literally spend a few dollars a day. Don’t use Fiverr for it.

Also, be aware that some people on Fiverr are not honest. If you have a tshirt design that you know will crush it, you may want to go to a pro instead. They may steal your idea and sell the design they created for you. It’s happened.

Have you tried Fiverr for online marketing tasks? What were your results like? Any sellers to recommend?

Why Most Bloggers Suck At Making Money Online

I spent the last year working with bloggers with high pageviews (80,000/month and above). I’ve interviewed and coached bloggers and all of this has given me insight into what why some make money and others don’t. Unfortunately, a lot of us suck at making money online.

I love seeing bloggers succeed. I celebrate and I’m motivated by success. I cheer for Chiara Ferragni of The Blonde Salad and others who’ve reached incredible heights (she was projected to make $9 million last year). I cheer for the small successes too. I feel a part of the blogging community and want to contribute to its overall success.

Here are my insights about why a lot of bloggers don’t make money blogging, including with affiliate marketing. Maybe this will help you too.

Making Money Blogging

Here’s Why You’re Not A Successful Blogger:

You Only Focus on Pageviews

Most bloggers are stuck trying to get higher pageviews so they can make more money blogging. Yet many are not willing to do the work to get those pageviews. Or they’re blogging about something not enough people care about. Honestly, I gave up trying to get the most pageviews. I don’t really care. What I care about is my reputation and since I’m a business, making money (which doesn’t require high pageviews). I also care about fulfillment and making an impact.

You’re Lazy (Don’t Worry, I’ve Been Lazy Too)

I’ve put on several conferences about affiliate marketing. I’ve invested years in learning about it and trying to be successful at it.  The number one complaint I hear from bloggers is that affiliate marketing doesn’t work for them. I’m convinced that affiliate marketing will work for every single blogger.

You might have to improve your writing. It might take some time to see results. However, my mistake and others that I see is that more often we’re not putting relevant affiliate links in our content. I went back through my posts and I see very little opportunities to authentically use affiliate links. That means I need to add more content that works with them.

You may have to change the direction of your blog or start a new one. Jon Morrow, who makes at least $100k/month blogging, says:

After working with thousands of students, I can confidently say there are only a few hundred topics where blogging really works.

Another issue I see is bloggers not doing the research or testing to see what works. You can boost a post on Facebook or pay for some ads to get people to your blog post. If no one buys then you learned. Try another approach or try something else.

Last of all, you might not be lazy, it might just be timing. There were times my life was too intense and I wasn’t ready to focus on making money. I just wanted to share and document what I was learning. I was making money from a job and consulting. That’s ok too.




You Have the Wrong Mindset

I hear bloggers say they’ll start making money when they reach a certain number of pageviews. That’s when they can get sponsored posts. That’s when they’ll make more from ads. It’s true that if you’re relying on ads or an ad network you do need to have a lot of traffic. That’s why I love affiliate marketing though. You don’t have to wait. You can start now. Plus you set the rules. Is it a risk? Yes, but it’s pay for performance so if your blog post doesn’t sell, well then you are out the time.

But I still hear from bloggers that Facebook ads don’t work. I hear that blogging is dying or that bloggers can’t sell. I see the opposite. I’m seeing incredible results.

While I’m seeing more of a hybrid model where brands will pay bloggers for a post and let them use an affiliate link, I still think bloggers are smart to invest in affiliate marketing. Investments take some risk. You might have to buy products and end up not blogging about them because you didn’t like them (although you can always ask the brand for product). You might spend money and not make a cent. It might take months to see any traction, like this post that I spent more time and money on than any other post. Still, you learned to get good at sponsored post or getting traffic. That took time, right? I encourage you to invest as much time in getting good at affiliate marketing.

Affiliate marketing is it’s own thing and you need to invest in learning it. I think the potential is much bigger than sponsored posts which a lot of bloggers rely on. If your mindset is to wait then you’re missing out.

You’re Not Willing to Invest Money

I hope that you’re not using a free version of WordPress or have a domain like newspapergrl.blogspot.com. If you’re serious about making money on your blog you’ve got to invest in hosting (I recommend SiteGround for smaller blogs and WP Engine for larger ones). Web hosts have support lines and can walk you through setting up a new blog. There are many reasons you should pay for hosting but the top two are: people take you more seriously and you have less risk of your blog being deleted. My free WordPress blog got deleted in 2007. I don’t ever want it to happen again.

I’ve read income reports (like this one from Digital Nomad Wannabe who is living that lifestyle) and shared results of studies. I buy their ebooks (this is my favorite one about how a blogger earned $40k her first year blogging) and learn from them.

I invest in a Facebook ad tool, SEO tool, graphic design, domain names, and many other things. Business need cash flow, not dams. If you’re not willing to spend anything but time it really limits your results.

The Affiliate Program You Picked Doesn’t Convert

Sometimes it’s not you, it’s the affiliate program. You know I wrote a book about press releases for SEO and marketing. In my book I talked a lot about PRWeb. Some people accused me of advertising for them. I wasn’t. The funny thing is, even though they are the service I always used and tested, I didn’t do well on their affiliate program. I’m not sure I ever sold a single press release. I knew the product better than most people at PRWeb. I saw results from it – in other words people increased their sales. I didn’t see results as an affiliate of PRWeb though.

Maybe I didn’t market them enough or do enough case studies. I just know if something doesn’t work I stop putting effort into it and look for something that does. I’m not sure why some things resonate and some don’t, but your audience is unique and you’ve got to find what works for yours.

You Tell – Instead of Sell

I have a saying that is famous and it’s SELL don’t TELL. There’s a difference. If you just tell people then it’s unlikely to sell them. You’ve got to add your enthusiasm and unique perspective. I have to take my own advice sometimes. If I can’t be excited about something then I probably can’t sell it. So that’s my test. If I don’t feel any excitement about the product or service then I shouldn’t promote it. I need to believe in it in some way. Otherwise I lose trust and feel like a cheap car salesperson.

I’ve seen a blogger add affiliate links on a personal blog to something that they’ve never tried that doesn’t fit their audience at all. If you’re a deal blogger you can link to almost anything and don’t need to try it first. But if you have a personal blog, it needs to fit your personality. Most often your readers are a lot like you. If it’s not something you’d buy then why would they buy it? Another blogger is stressed about money and is probably careful about every purchase. I told her one reason she isn’t selling is because her readers probably get the vibe that she’s stressed about money and that makes them on some level feel stressed about theirs (and not want to spend it). Money is like a river, it has to move and flow. It has to go out and come in.

What surprises me is how well my posts about products have done. I expected people to get annoyed or unfollow me if I sold something. However, I’m a business. I have to make money. If I don’t I’ve got to go get a job. You’re the same. You’re in business to make money. If your pitches are annoying and people leave in droves then find a better approach. I genuinely share from a desire to be helpful. My sales posts are some of my most popular.

I read an ebook recently that said many people like the idea of affiliate marketing but forget the marketing part. Instead they simply put affiliate links in their posts. As this post from  points out:

“At the present time there is (on average) over 2 million new blog posts published every day.”

That’s a lot of blog posts. What does that mean to you? That means if you want to have any chance of being found online, you have to market your content.

I think Emily Hill of Is This Really My Life is very good at selling and not just telling. So is Melea of Freebies2Deals.

You’re Just Not Smart Enough

I worked with a million dollar affiliate and I wanted to be like him and make the money he made. I wanted that success so bad. However, after seeing what he did to make that kind of money I changed my mind. I didn’t want to do the work required to make that kind of money. Or I couldn’t see myself doing it the way he was. I realized I wasn’t smart in the same ways he was. I’m not a PPC affiliate and never want to be. He invested in learning to write copy, learning to code, graphic design and constantly put a ton of money in to get a lot more out. I wasn’t willing to take that risk. I didn’t have that kind of capital. I don’t have the technical ability he did and frankly I had no desire to learn it.

The number one response I get when I tell bloggers how much money I make is how they would spend that money if they had it. This response frustrates me. They focus on what they want without realizing the work it took to get there. If it were me I’d ask, how did you do it! They want me to tell them exactly what ads I used and what I exactly did. I’m not willing to do that. I learned from my mistakes and kept trying. Sometimes it’s a roller coaster, but after some time I start seeing patterns and hone in more on what’s working and what isn’t so I can improve. You have to go through that process too. I spent hours trying to help another blogger and in the end they didn’t make anything. I just wasted so much time and neither one of us benefited. Lesson learned.

My Affiliate Marketing and Blogging Goals

This year I want to:

  • Get better at Facebook ads that convert to sales.
  • Rank for more keywords that lead to sales for long term.
  • Find writers for a new blog I’m building
  • Outsource of the work I’m not good at or don’t enjoy.

I’m going full in on affiliate marketing. Of course this post contains affiliate links.

What about you? What are you going to do differently or change to be a more successful blogger this year?

Adespresso Review: Skip Facebook Power Editor

This past month I did the best I’ve ever done as an affiliate marketer – and I owe a lot of my success to AdEspresso. Starting out, I took a Udemy class on how to use Facebook Power Editor but I came away overwhelmed and confused. I wasted a lot of time. So I’m happy to have found an Facebook advertising tool like AdEspresso.

I asked in a Facebook group (you should join the one for Adespresso if you buy) and one of my marketing friends said to get Jon Loomer power editor tool – Adexpresso. I don’t think Jon owns it but that’s what he said, so I searched and found it.

adespresso-logo

Do I think it’s worth paying for Facebook ads? Let me just say YES! It’s more than worth the time and effort I’ve put in. I wonder what took me so long to go this strong on Facebook advertising! Looking back I wasted a lot of time trying to figure things out I could’ve just tested – even with a smaller budget. If you don’t like paying for ads and think boosted posts and ads don’t work then you’re not doing it right (and this review is a waste of your time).

I’m totally on board with advertising on Facebook, my only goal is to get better and better at it. I’ve never seen so much opportunity in marketing as I do now – and that includes affiliate marketing.

Not only have I made thousands this month, but I also got new likes on my business page. That is starting to pay off and I expect to grow even more because of my advertising. I’ve also seen incredible engagement on some of my ads, which is like free advertising for me because I get extra views I’m not paying for!

Adespresso Review by Newspapergrl

AdEspresso Review

To start I signed up for the 14 day free trial so I could test out Adespresso to make sure I like it. I didn’t read a lot – I pretty much just started because I was overwhelmed trying to learn so many things at once. Adespresso was SO MUCH EASIER to learn than Power Editor. I know if you’re running a high number of ads Power Editor might be a better choice for you, or if you’re more advanced than I am.

Adespresso has a series of training videos called University. Don’t sign up for the university if you sign up for an Adespresso account. The university is included in your Adespresso purchase.

Read the emails they send because they have examples of the best and worst ads from people who use Adespresso. There is also a library of ads from all sorts of niches and industries. This helps you get a feel for what works and for ideas on what to test.

What is AdEspresso?

Adespresso is a Facebook ad management tool. With it you can create several versions of your ad. You can use different images, headlines, text, and URLs. Just like in Facebook ads manager you can preview the ads and choose where you want them to show up – in the sidebar, on mobile, on Instagram or in the newsfeed.

After you add variations, you can choose your targeting. THIS IS SO IMPORTANT. The text, image and targeting make or break your ad campaign. Adespresso automatically creates combinations of your ads and runs them for you. It publishes straight to Facebook.

Then I use the Facebook Ads app to check my ads. I turn off the ones that are expensive and I add budget to the ones that are performing well. So if my ad costs .55 cents a click for women and .33 cents a click for men, I turn off the ad for women and just have it run to show men .It’s easier to manage the ads in the app (after they’re created) then it is in Adespresso.

Who Should Get AdEspresso?

Adespresso is for a small to mid-sized business. You can use it for clients or just for your own campaigns. I use it to run ads for my own affiliate marketing business.

What I Love Most About AdEspresso

I’ve got to say hands down I love how visual Adespresso is and how much easier it is to A/B test your ads. Power Editor isn’t visual or intuitive. Adespresso is. I can easily see my campaigns, the cost per click, impressions and spend. I can see which ads are performing. There is a limit of 250 different combinations of ads you can test in one campaign.

I can see which of my ad images are doing well and pause any on the spot that aren’t working. I can also see what ad copy and headlines are performing best. Look at the age ranges. Turn off any ads that are too expensive. Keep or bump up any that are performing well.

Easily Turn Off Facebook Ads That Cost You Too Much

Look at the stats for an ad I ran for a movie that was nominated for an Academy Award. I thought Academy awards would be the best interest to target, but it’s not. As you can see it’s costing me 57 cents per click. Just movies is only 11.5 cents a click. So I click to the right of “Academy Awards” and pause all ads that are being shown to people who like Academy Awards. I did that with text, headline and image. Next, I’ll create a new campaign that targets movies generally.

Adespresso testing

I also really like the automatic optimization option, which I always use. You can manually set up rules but I haven’t done that yet. At some point I hope to elaborate on that more. Right now I still consider myself a beginner. I’m still trying to figure out what the best combination is – should I optimize or pay for impressions, clicks, or engagements?

AdEspresso has interest targeting that let’s you use an  ‘AND’ or an ‘OR’ criteria. So you could target people who like movies AND Academy Awards. I could test that. Right now I have it set to OR.

What I Don’t Like About AdEspresso

Well, if I were dreaming I’d like it to say, Janet this is the ad, the copy and the the interests combination that works best. Why don’t you add budget? You know, make it even smarter. I need to see if there’s a way to say if an ad costs me more than 20 cents a click automatically turn it off (after it gets at least 10 clicks).

I’m pretty sure I wouldn’t have reached the success I’ve had without AdExpresso because I was losing my mind with power editor. Note that I haven’t tried any other tool. I’m happy with AdEspresso. Everything has a learning curve and I’m not ready to start over learning another Facebook ads tool.

Since I’m only a month in I’m sure I’ll have more insights to share. There’s so much to test and learn. I have to take it a step at a time though. Remember this is my money not my employer’s or someone else’s. So I get mad when I waste it. Still, I’m getting smarter.

The guy who runs AdEspresso isn’t a native English speaker and misspells words, but this is technical and I don’t blame him. I just notice it sometimes. Not a big deal. Eventually maybe he’ll hire an editor.

Design Facebook Ads With Canva

I use Canva to design my ads, choosing the custom size and making it 1200 x 628. I’ve tested making the left hand side an image and the right hand side with a call-to-action. You can buy stock photography, I think AdEspresso has some images, or create your own with your own photos.

Price of AdEspresso

AdEspresso offers three plans with prices going from $49 to $299 per month depending on how much you spend on Facebook ads per month. I’m at the $49/month plan that is good for up to $3,000 in Facebook ad spend.

I’m tempted however to upgrade to the $149 plan and take advantage of the 1 hour of dedicated training (I hope that’s per month). That’s my plan when I ramp up and find offers that convert. It would be helpful to have someone give me an outside expert look at my ads and help me optimize them.

Recommended: Try AdEspresso FREE with the 14-day free trial

Go try out AdEspresso now. If you love it and want to be an affiliate too, sign up here. Payout is 50% with a 45 day cookie. You may as well – if you are as much of a fan as I am you’ll want to share it with other marketers.

Facebook Ad Tips

This slideshare presentation is helpful (click to go there):

adespresso-Facebook-ads

I’m still learning landing pages and if it’s ever good to direct link or if I should always send people to a blog post. I like the blog post for something that takes explaining and also to get the traffic to my site. That helps with SEO and I make money on ads.

Have you tried AdEspresso or another Facebook ad management tool? Let me know what you think!

Successful Holiday Marketing Campaign From A Church Named #9 On AdAge’s List

I love finding successful holiday marketing campaigns and this year I found the best one yet. Part of that is because I got to be involved on a small level. Not only is the video ad running on my blog, but I worked on some blogger outreach for the campaign.

 A spiritual message gets through….

It’s not common for a church to have one of the most viral marketing campaigns of the season  (not sure if it’s ever happened). But this year a spiritual message did top the charts. The Church of Jesus Christ of Latter-day Saints (Mormons) is listed in the top 10 viral holiday campaigns of the year by AdAge. It came in at #9.

Stats
Views: 17,336,882
Release Date: 11/29/15
Source: Mormon.org

This far surpasses last year’s campaign – “the month-long Christmas initiative, “He Is the Gift,” included a video that received about 34 million views.” Source.

I love this quote from the article:”Perhaps the least expected member of the list, in a season dominated by commercial messaging, is a campaign sponsored by the Mormon Church.”

“Perhaps the least expected member of the list, in a season dominated by commercial messaging, is a campaign sponsored by the Mormon Church.”

Here’s the video:

Key to The Campaign’s Success: Influencer Marketing

How did this campaign grow so large? Key to the campaign was influencer marketing. The church works with influential members that have large followings. Some are not members but other Christians. They engaged YouTube celebrities and bloggers all over the country posted their ad (the article doesn’t count paid views).

Influencers had input in the campaign as well as some having

Last year the church created the most amazing live nativity scene with The Mormon Tabernacle Choir (see it here). It also had influencers who helped by creating their own behind-the-scenes videos as well as directing people to the main video.

Other Elements of Success

Besides the sheer power of influencers who share the messages of the campaign, the church set up a campaign website at https://www.mormon.org/christmas

They had a hashtag to unify all of the people talking and sharing the message: #ASaviorisBorn

Bloggers put ads on their sites with the video embedded (no autoplay audio).

Church members were encouraged to share what the theme means to them.

Everything centered on a high quality video that was on YouTube. There were animated gifs that you could share.

There was a sign that you could print on the website that said: “What does #ASaviorIsBorn mean to you? Print and share on social media.” This helped the message get out to other audiences.

There were several billboards in Times Square announcing the campaign as well as on taxi toppers.

#ASaviorIsBorn marketing campaign

Each day a different influencer released a video with music and added to the website, including my favorite by Lindsay Stirling.

Other churches and businesses can learn by seeing how this amazing campaign was executed. What can you learn and apply? Regardless of your beliefs you have a message too and you want that message to be heard by millions of people.

What could you learn from this holiday marketing campaign that could help yours?

Even smaller campaigns can have an impact on people and communities. For example, I loved this local campaign from the Baptist church. They knit scarves and tied them on trees for people who are cold. Again, a moving way to celebrate Christmas with simple service. It’s a relief from the marketing messages we usually create and hear louder – buy, buy, buy.

It’s important to me to remember Jesus Christ at Christmas – because of His birth and life we can be forgiven and return home to Him after this life. I celebrate this time of year with all of my Christian friends. Christ helps me in my personal life and in my business/career. I’m deeply grateful.

Merry Christmas!

9 Internet Marketing Books That Are Free On Amazon Right Now

Mass Influence: The Habits of the Highly Influential (Kindle Edition)


List Price: Price Not Listed
Kindle Edition: Check Amazon for Pricing Digital Only

One of my favorite sources of internet marketing books are Kindle books on Amazon. Since internet marketing changes so fast and there’s always more to learn, I dedicate time each week to learning more so I can improve my business.

Lately, I’ve spent more on blogging and internet marketing books or products than physical products. 2016 is the year I’m going to focus on building my blog. That means SEO, content marketing, guest posting, social media contests and Facebook marketing.

I don’t know how long these books will be free, so download them right away. Together the total value of these books is $92.97! I only chose books that were very highly rated in their Amazon reviews (4 or more stars).

9 internet marketing books that are free right now on Amazon:

Marketing books free on Amazon

  1. Finding a Niche – Beginner’s Guide to Market Research (Niche, Marketing, Start a Business, Business Plan, Online Business, Market Research, Selling, Getting Customers): BONUS MATERIAL INCLUDED.
    Regular price $4.99 (affiliate link – as are all of the rest)

       

  2. Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition).
    Regular price: $21.99


    Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition) (Kindle Edition)


    List Price: Price Not Listed
    Kindle Edition: Check Amazon for Pricing Digital Only

  3. Time Management: Screw Self Discipline with this Uncommon Guide – Procrastination, Productivity & Get Organized (BONUS: 10 Productivity Hacks) (Willpower, Getting Things Done, Achieve Your Goals)
    Regular price: $9.99
  4. Mass Influence: The Habits of the Highly Influential
    Regular price $23.87

    Mass Influence: The Habits of the Highly Influential (Kindle Edition)


    List Price: Price Not Listed
    Kindle Edition: Check Amazon for Pricing Digital Only

  5. How to Write Great Blog Posts that Engage Readers (Better Blog Booklets Book 1)
    Regular price: .99

    How to Write Great Blog Posts that Engage Readers (Better Blog Booklets Book 1) (Kindle Edition)


    List Price: Price Not Listed
    Kindle Edition: Check Amazon for Pricing Digital Only

  6. Facebook: Facebook Marketing: 25 Best Strategies on Using Facebook for Advertising, Business and Making Money Online: *FREE BONUS: ‘SEO 2016’ Included!* … Marketing Strategies, Passive Income)
    Regular price $9.99

  7. Social Media: Social Media Marketing Strategies with Facebook, Twitter, YouTube, Instragram & LinkedIn: *FREE BONUS: SEO 2016: Complete Guide to Search … Marketing, Online Business, Passive Income)
    Regular price: $9.99

  8. Internet Marketing: Beginner’s Guide: 17 Proven Online Marketing Strategies to Make Money Online: FREE BONUS ‘SEO 2016: A Complete Guide on Search Engine Optimization’ (Passive Income)
    Regular price: $9.99


  9. Marketing In Less Than 1000 Words (a 15 minute read)
    Regular price .99

    Marketing In Less Than 1000 Words (Kindle Edition)


    List Price: Price Not Listed
    Kindle Edition: Check Amazon for Pricing Digital Only

Related links:
How much money can one Kindle book make? (1 year case study)
BIG List of Black Friday Deals for Products Created by Bloggers

 

When Marketing Tests Kill the Brand

This morning I read a case study from Neil Patel on Quick Sprout called: What Spending $57,000 on Instagram Taught Me. In a nutshell Neil bought an Instagram account with over 100,000 followers and then switched the brand to promote his brand. He lost a lot of followers but he kept a lot too. Here’s the story…

We bought an existing lifestyle account that had roughly 131,000 followers and changed its name to @whoisneilpatel.

A social media consultant came up with the idea and Neil went for it. The paid sexy women with large followings on Instagram to give away big ticket item prizes in exchange for following Neil on Instagram. Classic marketing to men (GoDaddy is/was king of and Carl’s Jr. is giving it a shot). It didn’t go over well with everyone though.

Right away on the top of the post you can see the apology of sorts:

Instagram-marketing-Neil-Patel

When I checked, all the images except one have been removed and I’m not going to post it. The comments are telling. Men and women who know Neil’s brand and follow him saw the campaign and couldn’t believe it came from him. It didn’t fit what they expect from him and many were very turned off by it.

Example:

lost-business

First, I get it. As a PR person I recommend that people ride a wave rather than create one (especially since my followers are mostly small businesses). In other words, when something is being talked about or successful, see how you can leverage the attention or take part of the conversation if it fits your brand. In this case, Neil noted the success of Dan Bilzerian – a man who built a following of over 5 million Instagram followers by showing off his wealth (he reminds me of the Rich Jerk). The problem is that Dan’s style doesn’t work for Neil’s audience. While Neil might get some followers from this, it cost him more than money. It broke trust.

I used to blog a lot about the porn industry because they are pioneers in online marketing.  I stopped when I realized it attracted people who cared about the porn industry to my blog. It’s not an industry I want to be associated with or like, so I stopped. It doesn’t matter how interesting the tactics, it’s just not what I want to be part of my brand. So I talk about ideas or think about them but don’t reference the industry. Lesson learned.

On Facebook I’m part of a social media masterminds group. I usually want to ask how someone is doing something that is working well. Sometimes what they are doing is spammy or won’t work for my brand, but I’m so curious. I want to know if there’s a way to learn from what they are doing. Sometimes the effect is that instead of people deconstructing with me, as I hope, they call me out on the ethics of what I’m asking. Both sides are frustrated and I wonder if it’s bad for my brand to ask questions like that, even in a private forum.

When I first started in online marketing, I was a single mom with $217 a month child support. Having been a stay-at-home mom I needed to find a way to make money and spend time with my son. I was looking for answers and direction. I met a friend who was making a huge amount of money who offered to teach me what he was doing. First, I quickly realized what he was doing was way above my tech skills. Second, I realized what he was doing was working well but wasn’t sustainable or ethical. This was confirmed when I read an article in Wired Magazine that called him out by name as one of the top sploggers in the nation. Since then he’s gone on to do things that are more sustainable.

My point is: I love to experiment and learn. However, if I experiment with my own brand I have to be really careful not to risk my brand. That post I made on Facebook about an essential oil deal, didn’t work and it diluted my brand. It didn’t serve them. I never talk about health or essential oils so it was not congruent. I listened to a friend who really wanted me to do it. I’ve seen so many friends do so well on doTerra that I felt like I had to try. Mistake.

Nothing I’ve ever tried that was tricky in the slightest has ever paid off long term. It’s sad how many times I have had to learn this lesson. I’ve steered clear of partners who use methods that are unethical or who don’t fit my brand. I even try to avoid clients who don’t. I need to avoid anything that doesn’t fit my brand and the trust I’ve worked so many years to build.

Experimenting is powerful because you learn what works. It was brave of Neil to share what he did and how it went and to include numbers. I love it when bloggers share their income and lessons from their journey. I respect and love when someone is willing to be vulnerable and open up about what they’re doing. I learn so much from it.

The problem is, spammers and sleezy marketers are prevalent in our industry. You’ve got to stay far away from them or you risk being seen as one of them. Trust takes so long to build but can be gone so quickly. In this case Neil risked being hated by his loyal followers. If you’re not careful you can be perceived as one of the spammers. As marketers we know perception is everything. So here’s my advice to myself, Neil, and other marketers. Keep the curiosity — just don’t let it kill your brand.

Provo City’s Epic Marketing of Google Fiber

I’m starting to notice a trend in content marketing and in my own marketing. I spend a lot of time on building solid content, but my ability to build up to the release of that content and continuing to market the content once it’s live, is lacking. So I began to look for examples of people who were good at the art of build up. That led me to remember the announcement that Provo City was the third city in the US to get Google Fiber and the epic way they built up suspense to the news.

viral hashtag

Provo city’s epic marketing – how a hashtag went viral

 

How did the city build so much anticipation for this announcement, in a way that was unlike any other city who got Fiber? I wanted to know. I requested an interview with Mayor Curtis, who is easier to book than most CEOs. It was featured on Forbes.com, by my friend Cheryl Connor. You can read it here: Power Marketing: How to Make a Hashtag Go Viral. The story that Mayor Curtis got kudos for his social media power on Forbes also picked up by local news station KSL. This type of press has got to make the Mayor look good but even more, it’s not an act. He’s involved and invested in being part of and showcasing the city. He is part of the social scene and activity of Provo both on and offline.

Even though I don’t live in Provo I started to see references to #ProvoEpicAnnouncement show up on Twitter and Facebook. At first I didn’t care, but as I saw it more, I became curious, and later I became hooked. People began to guess what the announcement was and the social media team played into it by sharing guesses and otherwise fueling speculation. I remember my anticipation as I listened to the press conference and followed the hashtag, and how I reloaded the page to see what everyone was saying. They had my full attention and curiosity. They broke through the clutter of my day. That says a lot.

John Curtis and his team are respected for their use of social media, but this news was a high point. Most of his success is from being actively engaged in, being transparent on, and planning for social media every single day. I believe this announcement took their marketing of future news to a higher level. From now on they don’t simply tell the city council or the public something, they market the announcement with teaser video, blog posts or clues. He told me when they announced a $1.1 million deal to keep mining out of Rock Canyon (yay) that they deliberately built up to the news. What was telling is that the press tweeted about it using the #ProvoEpicAnnouncement hashtagThe hashtag has become a way to describe any big news from Provo. I believe it elevated the city in everyone’s minds. Not only that, many people feel like they are friends with Curtis, we feel like we know and like him. That’s what social media can do.

I decided to apply what I learned from Curtis for an event that I’m hosting. Rather than just spring the news of the event on everyone, I decided to hype it a bit. I created an image that said, “something big is coming” and posted a teaser about the event on Facebook. I asked everyone to reserve the date and let them know that more details were coming soon. That got a lot of people talking.

A few weeks later I teased the announcement again, this time with a photo from my client’s business and a little more information. In that post I said, look for the announcement to go live tomorrow.  The next day I got so busy I almost forgot to post the invitation to the event. However, someone said she could hardly get any work done she was so excited. Many people were waiting for my announcement! I posted the invitation immediately. The hype was not made up though. I know this client will put on an incredible event. He understands and uses social media already. He’s also knows and uses the power of beautiful design in marketing. So I had the right materials. We got a recognized name as a sponsor. I’m genuinely excited for the event.  I don’t believe you can fake it, it’s got to be real.

What happened shocked me. As soon as I posted the event, I started to get RSVPs. Every minute there were more coming in. So I commented on the post letting everyone know that I was blown away by the response so far. I texted my client and emailed our sponsor to let them know that this was going to fill up. Signups kept coming in and the event was full by the end of the day. I was hoping for 30 people. I got over 100. The conversation with my client became how to keep the party going and how to expand everything. I loved that conversation (and so did he).

In my career, I managed to market a meeting so well that the whole office was buzzing about it. I became friends with the presenter (whom I’d never met) and we’re still friends today, years after that meeting.  It was memorable for years after. It created a friendship. That is the power of marketing. It can add life to everything. It can elevate. It can turn the mundane into epic.

Please share examples you’ve seen of brands or others build up events or content. I’ve done it, I want to get better at it still. I’m still learning…

Looking Back: Top Online Marketing Trends of 2013

online-marketing-trends-2013Now that 2013 is over it’s time to look back and see where we’ve come as online and social media marketers.

Here’s my list of the most popular trends of 2013.

Marketing buzzword of 2013? Content marketing.
The most buzz this year was around  the term CONTENT MARKETING. The link shows how a p0rn site does content marketing – also check out this handy tool to get ideas for content. I’m sure content marketing will continue to be hot, but with more help from apps and tools than we’ve previously seen (more on this in my next post).

Content marketing isn’t slowing down, in some ways, it’s just heating up. This stat is telling:
58% of B2B Marketers Plan to Increase Content Marketing Budgets in 2014 http://buff.ly/1hrFqAt

Facebook loses teens to other platforms.
As more parents and relatives have joined Facebook, loses are turning to Twitter, Instagram and SnapChat (or this social network for introverts that grew over 500% in a month). Still, ambitious teens see social media as a way to make money rather than as a way to talk to their friends. I still love stories like this one about a teen who makes around $500k on YouTube just being herself and showing off the new clothes she bought.

Facebook makes marketers pay.
Any time supply goes up (more marketers have pages) without a corresponding increase in demand, prices go up. Facebook is more popular and saturated now, so you’re competing with more content than ever. If it weren’t for the newfeed algorithm most people would see 1,500 stories/day from friends and Pages. According to this story, with the algorithm changes, that number has been pared down to about 300.

Facebook admitted they scaled back their algorithm to show less content from brands, telling them:  “The best way to get your stuff seen if you’re a business is to pay for it.” That angered marketers and bloggers who resent having to buy ads to reach their fans.

If you want to grow your Facebook page organically, it starts from the beginning with how you position your page. This article shows it’s still possible to start a new Facebook page and get over 500k fans without paying for any ads.

Making a living off Facebook still possible.
Facebook can make or break companies. For example: Upworthy. They optimized for sharing and Facebook favored them. The result? In just a month visitors more than doubled – from 42 to 88 million.

I’ve seen a few bloggers wonder out loud if it’s worth keeping a Facebook page. It definitely asks more of us and has been kind to social media managers. I’ve managed more Facebook pages in 2013 than in my entire career.

This teen entrepreneur who makes his money on Facebook claims it’s your fault if it’s not working for you.

Social Network Popularity Inflation Continues.
Nobody wants to go to a restaurant with an empty parking lot and similarly a social media profile with almost no followers is an instant credibility killer. So, not surprisingly, brands pay to get fake followers. According to this post, around 30-40% of followers on YouTube & Twitter s are fake.

Selfie: the word of the year.
First, Oxford Dictionary named selfie the word of the year. If that’s not enough, tou  know seflies have  gone mainstream when President Obama and farmers jump on the trend. If you’re interested in brushing up on your selfies, check out this infographic on how to take the perfect selfie. Marketers jumped in when they saw the popularity and potential. If you want to try it out, I collected a list of selfie marketing campaigns to inspire yours.

If you further need inspiration when planning your year, check out 2013 Top 10 Influencer Marketing Award Winners.

Here’s to an adventurous and prosperous 2014!

Did I miss any? Be sure to leave a comment if you have any top online marketing trends of 2013 to add. 

2 Social Media & Content Marketing Resources for My Coaching Clients

When coaching people about social media marketing, I explain things but need concrete examples to show to make specific points. This week I found an excellent post about what to post on Facebook for your business and a well-organized blog that has a consistent style that models how to build a strong audience and community.

1 -For Facebook marketing: The 3 kinds of Facebook posts that get crazy likes and comments.

If you manage a Facebook page for your brand or for someone else, this will give you valuable ideas that you can use to plan an editorial calendar and for creating content that appeals to your fans.

For each tip, they give excellent examples to show you what they mean. Not only that, peppered throughout the post are mentions of how Postplanner can help you. At the end you can download a free ebook.

This post isn’t only ideal for Facebook marketing, but the post itself is an example of content marketing because it sells you on their products by being helpful. How helpful was it? I shared this on Facebook, Twitter and here on my blog.

2- For an example of blogging I’d refer them to www.MarcandAngel.com 

Marc and Angel have great blog post titles (most have numbers in them – I stole that idea for this post) as well as high quality tips/writing/insight. They have titles such as: 12 Universal Skills You Need to Succeed at Anything. Almost all of the posts have numbers in them.

There is a consistent pattern:

  • Blog posts titles have numbers in them.
  • Each post has an image at the beginning to illustrate the concept.
  • They introduce the ideas in the post and then create a list.
  • Throughout the post they link to related content – other posts from their blog.
  • They post consistently – every 2 days.
  • The posts are quite long so they break them up and have social sharing buttons at the beginning and the end.

You should do this for your niche too, in your own style, of course.  Being consistent in posting and your blogging style helps you develop your audience and your traffic.

What examples do you use when coaching or illustrating a concept related to content marketing?

3 Free Online Publicity Tips Every Local Business Should Use

My friend Staci runs a skin care business from her home recently asked me how she could promote her business better on Facebook. I talked to her about the various types of ads you can run and the advantage of each.

The big selling point for using Facebook ads is that you can target your ads very specifically and only show them to people who live nearby. The drawback is there is a learning curve and it’s always changing. Also, in addition to investing the time both to learn and manage an ad campaign, you will need a daily budget. If you have the budget, unless you enjoy doing it, I would just hire someone like Avalaunch Media to run them for you. They’ll create the ads and run the campaign for you.

There are many free ways to promote a local business online that are easy and don’t require as much maintenance that every small business should use and maximize. Here are my top 3:

1. Maximize your Facebook business page with custom tabs
This is obvious, you need a Facebook page for your business. But after that, then what do you do? I found this business page from a Facebook ad asking me to like their page. It’s not a local business (in other words, it’s not in Utah) and so normally I would gloss over it. This time I wanted to do some research so I went to the page and I liked it. I found it was a good example of effective Facebook marketing for a local business.

Besides having a decent level of engagement and following, her cover photo (the large photo) clearly  tells you what she does. The custom tabs give you more information.

Imaginary Jane is in a crowded space – she is a graphic designer who creates logos, business cards and other collateral for small businesses. Her page is at  www.facebook.com/imaginaryjane

Note how she has created tabs (where it says “services” “prices” “contact”) which link to corresponding sections of her website. They have a nice style, which I’d expect because she’s a designer. There’s a consistent design for each button that fit with the overall theme of her page (color, look, font, etc). If you don’t have a website you can simply put the information right on your Facebook tabl. I liked that she put her pricing because immediately I knew what to expect. She is priced right for a small business and I thought to myself: I’d hire her!

It’s a little tricky to learn how to make custom Facebook tabs but you can learn or pay someone to do it for you by using a site like Elance or Odesk, maybe even on the cheap at Fiverr.

Note: Here’s an online scheduling tool: http://www.timetrade.com/products?product=professional that you can use if you create appointments, so people can schedule online. I’m sure there are Facebook apps that do this too (please suggest one in the comments if you have one you like).

2. Create a free profile on Yelp
Yelp is a community that rates and recommends businesses and most people know it as a good place to find restaurant reviews. However, Yelp features many types of businesses. You can create a Yelp business profile so you come up in searches on the site.

This is how I found someone who does eyelash extensions, who also has a home business. I went to Yelp, typed in “eyelash extensions, Kaysville” and found this business: http://www.yelp.com/biz/truebeauty-professional-skin-care-kaysville

She was one of two businesses that came up but she had no reviews.  I needed someone immediately and she could fit me in so I took a chance on her anyway and was really happy.

3. Create a Google business profile.
If you type a type of service or business along with a city and/or state name, you will usually see a Google listing come up first. You should create a business profile on Google, which is now technically a Google + profile.

I searched on, “eyelash extensions Kaysville Utah” and the top result was for a business called Eyecing. They also has a Google business listing with the address and a map on the right hand side of the page. They have no competition for their business listing because they’re the only business shown, and they didn’t have to pay for any of it.  It’s really amazing how much real estate on the page you get free as a local business, simply by getting your business listed. People can also leave a review and Google will display them, adding further credibility to your business.

These are some of my favorite tools for a small business to get free publicity and rankings, free. There are tips and tricks you can apply to further enhance your listings, but this is a good start. Please let me know if you have any additional tips you want to share about free ways to promote your local business online, by leaving a comment below.