Here’s my list of the most popular trends of 2013.
Marketing buzzword of 2013? Content marketing.
The most buzz this year was around the term CONTENT MARKETING. The link shows how a p0rn site does content marketing – also check out this handy tool to get ideas for content. I’m sure content marketing will continue to be hot, but with more help from apps and tools than we’ve previously seen (more on this in my next post).
Content marketing isn’t slowing down, in some ways, it’s just heating up. This stat is telling:
58% of B2B Marketers Plan to Increase Content Marketing Budgets in 2014 http://buff.ly/1hrFqAt
Facebook loses teens to other platforms.
As more parents and relatives have joined Facebook, loses are turning to Twitter, Instagram and SnapChat (or this social network for introverts that grew over 500% in a month). Still, ambitious teens see social media as a way to make money rather than as a way to talk to their friends. I still love stories like this one about a teen who makes around $500k on YouTube just being herself and showing off the new clothes she bought.
Facebook makes marketers pay.
Any time supply goes up (more marketers have pages) without a corresponding increase in demand, prices go up. Facebook is more popular and saturated now, so you’re competing with more content than ever. If it weren’t for the newfeed algorithm most people would see 1,500 stories/day from friends and Pages. According to this story, with the algorithm changes, that number has been pared down to about 300.
Facebook admitted they scaled back their algorithm to show less content from brands, telling them: ”The best way to get your stuff seen if you’re a business is to pay for it.” That angered marketers and bloggers who resent having to buy ads to reach their fans.
If you want to grow your Facebook page organically, it starts from the beginning with how you position your page. This article shows it’s still possible to start a new Facebook page and get over 500k fans without paying for any ads.
Making a living off Facebook still possible.
Facebook can make or break companies. For example: Upworthy. They optimized for sharing and Facebook favored them. The result? In just a month visitors more than doubled – from 42 to 88 million.
I’ve seen a few bloggers wonder out loud if it’s worth keeping a Facebook page. It definitely asks more of us and has been kind to social media managers. I’ve managed more Facebook pages in 2013 than in my entire career.
This teen entrepreneur who makes his money on Facebook claims it’s your fault if it’s not working for you.
Social Network Popularity Inflation Continues.
Nobody wants to go to a restaurant with an empty parking lot and similarly a social media profile with almost no followers is an instant credibility killer. So, not surprisingly, brands pay to get fake followers. According to this post, around 30-40% of followers on YouTube & Twitter s are fake.
Selfie: the word of the year.
First, Oxford Dictionary named selfie the word of the year. If that’s not enough, tou know seflies have gone mainstream when President Obama and farmers jump on the trend. If you’re interested in brushing up on your selfies, check out this infographic on how to take the perfect selfie. Marketers jumped in when they saw the popularity and potential. If you want to try it out, I collected a list of selfie marketing campaigns to inspire yours.
If you further need inspiration when planning your year, check out 2013 Top 10 Influencer Marketing Award Winners.
Here’s to an adventurous and prosperous 2014!
Did I miss any? Be sure to leave a comment if you have any top online marketing trends of 2013 to add.