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Provo Mayor John Curtis on Social Media Marketing

I’m starting to notice a trend in content marketing and in my own marketing. I spend a lot of time on building solid content, but my ability to build up to the release of that content and continuing to market the content once it’s live, is lacking. So I began to look for examples of people who were good at the art of build up. That led me to remember the announcement that Provo City was the third city in the US to get Google Fiber and the epic way they built up suspense to the news.

viral hashtag

Provo city’s epic marketing – how a hashtag went viral

 

How did the city build so much anticipation for this announcement, in a way that was unlike any other city who got Fiber? I wanted to know. I requested an interview with Mayor Curtis, who is easier to book than most CEOs. It was featured on Forbes.com, by my friend Cheryl Connor. You can read it here: Power Marketing: How to Make a Hashtag Go Viral. The story that Mayor Curtis got kudos for his social media power on Forbes also picked up by local news station KSL. This type of press has got to make the Mayor look good but even more, he’s involved in the city. He cares about it and shows it by being in the social scene and activity of Provo.

Even though I don’t live in Provo I started to see references to #ProvoEpicAnnouncement show up on Twitter and Facebook. At first I didn’t care, but as I saw it more, I became curious, and later I became hooked. People began to guess what the announcement was and the social media team played into it by sharing guesses and otherwise fueling speculation. I remember my anticipation as I listened to the press conference and followed the hashtag, and how I reloaded the page to see what everyone was saying. They had my full attention and curiosity. They broke through the clutter of my day. That says a lot.

John Curtis and his team are respected for their use of social media, but this news was a high point. Most of his success is from being actively engaged in, being transparent on, and planning for social media every single day. I believe this announcement took their marketing of future news to a higher level. From now on they don’t simply tell the city council or the public something, they market the announcement with teaser video, blog posts or clues. He told me when they announced a $1.1 million deal to keep mining out of Rock Canyon (yay) that they deliberately built up to the news. What was telling is that the press tweeted about it using the #ProvoEpicAnnouncement hashtagThe hashtag has become a way to describe any big news from Provo. I believe it elevated the city in everyone’s minds. Not only that, many people feel like they are friends with Curtis, we feel like we know and like him. That’s what social media can do.

I decided to apply what I learned from Curtis for an event that I’m hosting. Rather than just spring the news of the event on everyone, I decided to hype it a bit. I created an image that said, “something big is coming” and posted a teaser about the event on Facebook. I asked everyone to reserve the date and let them know that more details were coming soon. That got a lot of people talking.

A few weeks later I teased the announcement again, this time with a photo from my client’s business and a little more information. In that post I said, look for the announcement to go live tomorrow.  The next day I got so busy I almost forgot to post the invitation to the event. However, someone said she could hardly get any work done she was so excited. Many people were waiting for my announcement! I posted the invitation immediately. The hype was not made up though. I know this client will put on an incredible event. He understands and uses social media already. He’s also knows and uses the power of beautiful design in marketing. So I had the right materials. We got a recognized name as a sponsor. I’m genuinely excited for the event.  I don’t believe you can fake it, it’s got to be real.

What happened shocked me. As soon as I posted the event, I started to get RSVPs. Every minute there were more coming in. So I commented on the post letting everyone know that I was blown away by the response so far. I texted my client and emailed our sponsor to let them know that this was going to fill up. Signups kept coming in and the event was full by the end of the day. I was hoping for 30 people. I got over 100. The conversation with my client became how to keep the party going and how to expand everything. I loved that conversation (and so did he).

In my career, I managed to market a meeting so well that the whole office was buzzing about it. I became friends with the presenter (whom I’d never met) and we’re still friends today, years after that meeting.  It was memorable for years after. It created a friendship. That is the power of marketing. It can add life to everything. It can elevate. It can turn the mundane into epic.

Please share examples you’ve seen of brands or others build up events or content. I’ve done it, I want to get better at it still. I’m still learning…

Looking Back: Top Online Marketing Trends of 2013

online-marketing-trends-2013Now that 2013 is over it’s time to look back and see where we’ve come as online and social media marketers.

Here’s my list of the most popular trends of 2013.

Marketing buzzword of 2013? Content marketing.
The most buzz this year was around  the term CONTENT MARKETING. The link shows how a p0rn site does content marketing – also check out this handy tool to get ideas for content. I’m sure content marketing will continue to be hot, but with more help from apps and tools than we’ve previously seen (more on this in my next post).

Content marketing isn’t slowing down, in some ways, it’s just heating up. This stat is telling:
58% of B2B Marketers Plan to Increase Content Marketing Budgets in 2014 http://buff.ly/1hrFqAt

Facebook loses teens to other platforms.
As more parents and relatives have joined Facebook, loses are turning to Twitter, Instagram and SnapChat (or this social network for introverts that grew over 500% in a month). Still, ambitious teens see social media as a way to make money rather than as a way to talk to their friends. I still love stories like this one about a teen who makes around $500k on YouTube just being herself and showing off the new clothes she bought.

Facebook makes marketers pay.
Any time supply goes up (more marketers have pages) without a corresponding increase in demand, prices go up. Facebook is more popular and saturated now, so you’re competing with more content than ever. If it weren’t for the newfeed algorithm most people would see 1,500 stories/day from friends and Pages. According to this story, with the algorithm changes, that number has been pared down to about 300.

Facebook admitted they scaled back their algorithm to show less content from brands, telling them:  “The best way to get your stuff seen if you’re a business is to pay for it.” That angered marketers and bloggers who resent having to buy ads to reach their fans.

If you want to grow your Facebook page organically, it starts from the beginning with how you position your page. This article shows it’s still possible to start a new Facebook page and get over 500k fans without paying for any ads.

Making a living off Facebook still possible.
Facebook can make or break companies. For example: Upworthy. They optimized for sharing and Facebook favored them. The result? In just a month visitors more than doubled – from 42 to 88 million.

I’ve seen a few bloggers wonder out loud if it’s worth keeping a Facebook page. It definitely asks more of us and has been kind to social media managers. I’ve managed more Facebook pages in 2013 than in my entire career.

This teen entrepreneur who makes his money on Facebook claims it’s your fault if it’s not working for you.

Social Network Popularity Inflation Continues.
Nobody wants to go to a restaurant with an empty parking lot and similarly a social media profile with almost no followers is an instant credibility killer. So, not surprisingly, brands pay to get fake followers. According to this post, around 30-40% of followers on YouTube & Twitter s are fake.

Selfie: the word of the year.
First, Oxford Dictionary named selfie the word of the year. If that’s not enough, tou  know seflies have  gone mainstream when President Obama and farmers jump on the trend. If you’re interested in brushing up on your selfies, check out this infographic on how to take the perfect selfie. Marketers jumped in when they saw the popularity and potential. If you want to try it out, I collected a list of selfie marketing campaigns to inspire yours.

If you further need inspiration when planning your year, check out 2013 Top 10 Influencer Marketing Award Winners.

Here’s to an adventurous and prosperous 2014!

Did I miss any? Be sure to leave a comment if you have any top online marketing trends of 2013 to add. 

2 Social Media & Content Marketing Resources for My Coaching Clients

When coaching people about social media marketing, I explain things but need concrete examples to show to make specific points. This week I found an excellent post about what to post on Facebook for your business and a well-organized blog that has a consistent style that models how to build a strong audience and community.

1 -For Facebook marketing: The 3 kinds of Facebook posts that get crazy likes and comments.

If you manage a Facebook page for your brand or for someone else, this will give you valuable ideas that you can use to plan an editorial calendar and for creating content that appeals to your fans.

For each tip, they give excellent examples to show you what they mean. Not only that, peppered throughout the post are mentions of how Postplanner can help you. At the end you can download a free ebook.

This post isn’t only ideal for Facebook marketing, but the post itself is an example of content marketing because it sells you on their products by being helpful. How helpful was it? I shared this on Facebook, Twitter and here on my blog.

2- For an example of blogging I’d refer them to www.MarcandAngel.com 

Marc and Angel have great blog post titles (most have numbers in them – I stole that idea for this post) as well as high quality tips/writing/insight. They have titles such as: 12 Universal Skills You Need to Succeed at Anything. Almost all of the posts have numbers in them.

There is a consistent pattern:

  • Blog posts titles have numbers in them.
  • Each post has an image at the beginning to illustrate the concept.
  • They introduce the ideas in the post and then create a list.
  • Throughout the post they link to related content – other posts from their blog.
  • They post consistently – every 2 days.
  • The posts are quite long so they break them up and have social sharing buttons at the beginning and the end.

You should do this for your niche too, in your own style, of course.  Being consistent in posting and your blogging style helps you develop your audience and your traffic.

What examples do you use when coaching or illustrating a concept related to content marketing?

3 Free Online Publicity Tips Every Local Business Should Use

My friend Staci runs a skin care business from her home recently asked me how she could promote her business better on Facebook. I talked to her about the various types of ads you can run and the advantage of each.

The big selling point for using Facebook ads is that you can target your ads very specifically and only show them to people who live nearby. The drawback is there is a learning curve and it’s always changing. Also, in addition to investing the time both to learn and manage an ad campaign, you will need a daily budget. If you have the budget, unless you enjoy doing it, I would just hire someone like Avalaunch Media to run them for you. They’ll create the ads and run the campaign for you.

There are many free ways to promote a local business online that are easy and don’t require as much maintenance that every small business should use and maximize. Here are my top 3:

1. Maximize your Facebook business page with custom tabs
This is obvious, you need a Facebook page for your business. But after that, then what do you do? I found this business page from a Facebook ad asking me to like their page. It’s not a local business (in other words, it’s not in Utah) and so normally I would gloss over it. This time I wanted to do some research so I went to the page and I liked it. I found it was a good example of effective Facebook marketing for a local business.

Besides having a decent level of engagement and following, her cover photo (the large photo) clearly  tells you what she does. The custom tabs give you more information.

Imaginary Jane is in a crowded space – she is a graphic designer who creates logos, business cards and other collateral for small businesses. Her page is at  www.facebook.com/imaginaryjane

Note how she has created tabs (where it says “services” “prices” “contact”) which link to corresponding sections of her website. They have a nice style, which I’d expect because she’s a designer. There’s a consistent design for each button that fit with the overall theme of her page (color, look, font, etc). If you don’t have a website you can simply put the information right on your Facebook tabl. I liked that she put her pricing because immediately I knew what to expect. She is priced right for a small business and I thought to myself: I’d hire her!

It’s a little tricky to learn how to make custom Facebook tabs but you can learn or pay someone to do it for you by using a site like Elance or Odesk, maybe even on the cheap at Fiverr.

Note: Here’s an online scheduling tool: http://www.timetrade.com/products?product=professional that you can use if you create appointments, so people can schedule online. I’m sure there are Facebook apps that do this too (please suggest one in the comments if you have one you like).

2. Create a free profile on Yelp
Yelp is a community that rates and recommends businesses and most people know it as a good place to find restaurant reviews. However, Yelp features many types of businesses. You can create a Yelp business profile so you come up in searches on the site.

This is how I found someone who does eyelash extensions, who also has a home business. I went to Yelp, typed in “eyelash extensions, Kaysville” and found this business: http://www.yelp.com/biz/truebeauty-professional-skin-care-kaysville

She was one of two businesses that came up but she had no reviews.  I needed someone immediately and she could fit me in so I took a chance on her anyway and was really happy.

3. Create a Google business profile.
If you type a type of service or business along with a city and/or state name, you will usually see a Google listing come up first. You should create a business profile on Google, which is now technically a Google + profile.

I searched on, “eyelash extensions Kaysville Utah” and the top result was for a business called Eyecing. They also has a Google business listing with the address and a map on the right hand side of the page. They have no competition for their business listing because they’re the only business shown, and they didn’t have to pay for any of it.  It’s really amazing how much real estate on the page you get free as a local business, simply by getting your business listed. People can also leave a review and Google will display them, adding further credibility to your business.

These are some of my favorite tools for a small business to get free publicity and rankings, free. There are tips and tricks you can apply to further enhance your listings, but this is a good start. Please let me know if you have any additional tips you want to share about free ways to promote your local business online, by leaving a comment below.

How to Save the Newspaper Industry Part 3: Improve Efficiency

This is the final post in my 3 part series about saving the newspaper industry and my interview with Joe Boydston. It details some of the ways newspapers can use custom plugins and tools to increase efficiency.

Online and print editions both originate within WordPress
The first way the staff is more efficient is in the publishing process. They plan the paper’s layout and where each story appears in the print edition using WordPress. Stories get published online and they are turned  into an InDesign file for print. This cuts down production time by 2 hours.

Comments plugin
The comments section of newspaper sites can be awful. There are so many trolls, mean people and spammers. To improve the quality, you can monitor the comments manually, but the volume can make that task overwhelming.

To crowdsource some of the work, the newspapers added a “report abuse” link. When someone clicks it, WordPress automatically hides the comment from the person who reported it. If 3 people flag the same comment, then it will be moderated, and can be permanently blocked or removed from the site.

Activity stream
With all the reporters and staff using WordPress to publish, it can get unwieldy to monitor. Like Facebook, they added an activity timeline that shows what is happening in real time. Using the activity stream inside of WordPress you can see who is logging in (which subscribers), who is sharing content, saving posts, activities from reporters, etc. Joe monitors the feed to see which subscribers view the most content and sends them a personal thank you. Nice touch.

Broadsheet theme
The newspapers use the Broadsheet newspaper theme for WordPress as a base for the design.

Membership plugin with pricing models
The newspapers manage their 7k paying customers, using s2member plugin with custom controls to determine who pays for content. They aren’t charging to raise revenue but to reflect the value of their content – that it is worth paying for.

So the online version of the paper is free outside of the newspaper’s market. If they can’t deliver the newspaper to your house, it’s free for you to read online.

They can also open the pay wall on days that readership is low (for example every  Monday), and run ads for the newspaper on those days.

Since they want to encourage mobile use, people who access the paper on a phone are not charged. Some categories such as the obituaries are always free. If a story is linked to in an email they send out it will be free too. Social referrals are free, so if someone gets a link to a story on Facebook they won’t be asked to pay.

Another way they customize the experience is by looking at referral domains. There is no charge for Google or .edu domains.

I’m impressed by just how much thought and care goes into this model. It’s based on principles and values. The team developed rules (within the plugin) that turn on or turn off the membership based on various criteria.

Spelling, grammar and editing tool
Afterthedeadline is a WordPress pugin that helps with editing, grammar and spelling which is also built into Jetpack. I love Jetpack and need to enable this module immediately.

I hope this series has been helpful. As Joe says, either we need to save newspapers or offer a viable alternative. According to him,

“The future of newspapers is not a digital revolution, but a digital renaissance.” 

Thank you Joe for enlightening me and for your love of freedom and a free press. One last thing about Joe that I find amazing: he’s a runner. I’m not sure if it’s for exercise or to save the environment, but rather than driving to the airport from the University of Utah campus where he spoke, he ran it. On major roads. With his luggage. Pretty impressive.

Personal note: I got my start in writing for newspapers in college, writing for The Daily Universe and The Student Review. Later I freelanced for The Daily Herald. I have a degree in conservation biology and wanted to be an environmental journalist. After realizing the poor pay, hours and risks, I decided against it and later discovered blogging.

I have never lost the love of reading newspapers or writing for them. So I’m deeply grateful for Joe’s work and advocacy. He’s an innovator in an industry that really needs innovation or it will not survive. I hope more newspapers will consider following his lead.

How to Save Newspapers Part 2: Value Online Subscribers

In Part 2 of how to save the newspaper industry, I talked to Joe Boydston, who works for McNaughton Newspapers, about how newspapers must shift and value online subscribers as much or more than print. I also asked how the newspapers use social media to extend their reach.

The daily newspapers do charge a fee to access online content (though not in all cases, see Part 3 of this series for more details). However, most revenue comes from advertising, which is determined by readership.

The way that newspapers count readers discounts a digital reader. This is a mistake because people are shifting from print to digital. Part of the problem is that there are different versions of the print and online versions and so naturally they are assigned different values. Right now, online is not as highly valued as print.

However, if they are equivalent, or superior to print, advertisers will pay for the combined audience. In reality, I believe a digital reader is MORE valuable because of the network effect – people share content with their friends through social media.

One thing that has prevented combining audiences is the way that newspapers work. They often have two different publishing systems and versions of the paper, one for print and another for digital. When both versions are consistent it keeps the perceived value higher for advertisers. In this case, ads are only shown on stories that make it into both versions.

Another reason to value online readership is the ability to find and share content through social media.

Using social media in the publishing process

Reporters submit their stories into WordPress and they are published on demand rather than waiting until the story comes out in print. Not all stories go into the print version but each story is pushed out on Twitter. It’s published on the main Twitter account account first (the fire hose account). Each reporter retweets their stories on their own account — brilliant!

Reporters are required to retweet their stories from the main newspaper site — it’s part of their job description. For example, https://twitter.com/D_Enterprise will tweet the story automatically when it goes live. The reporter then retweets the original tweet which gives both parties additional exposure.

Stories also get visibility on the newspaper’s Facebook Page (see the Facebook Page for the Davis Enterprise). They post every page of the newspaper as a .jpg image with a direct link to the story. You can’t actually read the story from the image, but you see the headlines.

With a digital version you reach can readers across many platforms:

“…readers expect their news, information and advertising in a multitude of ways. On their computer, smart phone, iPad, and increasingly social media like Facebook, twitter and google.”

-Joe Boydston

Another way the newspapers use social media is to determine what gets printed. Social signals help determine what stories make it from the site into the print version. So stories that get more tweets, comments, and shares online get printed. Same with letters to the editor. They might get 20 submissions a day but can only print 3. All submissions can be published online. The letters that are most talked about also make it into print.

There are many opportunities to further integrate social media. On the site I looked at the author’s bio didn’t include a photo or a link to their Twitter account. There are also no prominent share buttons at the top of each story. In addition, they could use Facebook Open Graph or apps to make it easier for people to share stories they like. Still, in their industry they are way ahead.

In Part 3 I write about some of the plugins and features the newspapers use on their websites to improve their efficiency.

How to Save the Newspaper Industry Part 1: Change Advertising Models

This is part 1 of a 3 part series about how to save the newspaper industry.

I met Joe Boydston at Wordcamp in Salt Lake City. He is an IT director for a small group of newspapers in California, and is speaking at several Wordcamps to share his vision of the future of the newspaper industry. In his presentations he shows the innovative ways their newspapers using WordPress, social media, and advertising.

Joe led the newspapers he works for in adopting WordPress as a single CMS (content management system) to publish both the digital and print versions of the newspaper.  The model is working. Ad rates are up 5,000%, and their audience is growing. All of this with no cuts to the newsroom. This at a time when many daily newspapers are hurting. They are either closing or laying off staff. (See also: Newspaper Death Watch).

Newspapers make most of their money through advertisements, not selling subscriptions. Unfortunately advertising is way down. Some blame the internet for killing newspapers, but it’s perhaps more how newspapers treat online and print reads and ad rates. According to Joe, using a pay for performance model is to blame.

Newspapers use traditional banner ads across the top and sidebars of their websites. When advertisers pay for print ads, they pay a set fee per day or by column inch (this site lists newspaper ad rates by state). You can see the difference in pricing compared to banner ads – just look at this ad rate sheet from Tampa Bay Times. If you advertise online, you often pay based on the number of clicks. You pay much less for online ads.

For example: a print ad in the newspaper might cost $700 a day, the online version might bring in $7 a day. With readership shifting online, this represents a huge loss.

Rapidly declining advertising revenues continue to be the industry’s core problem. The losses in 2011 were slightly worse than those of 2010 – 7.3% compared to 6.3%. Ad revenues are now less than half what they were in 2006.

– State of the News Media 2012

Another issue is ad placement. Online, the ads are usually separate from the content, which diminishes its value. Instead the ads can appear with the content, and look just like they do in print. The ads are only different from print in that they are clickable. They can be click to call, click to go to a web site, or click to enlarge (and possibly print) an ad, such as a coupon.

The ads are also shown no matter where the content is accessed.

Advertisements that appear in the printed newspaper will “follow” each article on that page throughout the day. No matter how readers choose to receive their news, information and advertisements, the ad experience will remain consistent.

So looking at this, one way to increase advertising revenue is to create consistent content in print and online, including ads. Stop using banner ads which are based on CPM (cost per 100k impressions) and move to a different pricing model that takes total readership into account.

In Part 2 of this series I look at how newspapers can value online subscribers and how the papers use social media to extend their reach.

Utah Small Businesses: Danny Sullivan to Speak about Search Engine Marketing

A prominent speaker and authority in search engine marketing is coming to Utah to speak next week.

Image representing Danny Sullivan as depicted ...

Image by Danny Sullivan on Flickr via CrunchBase

It’s Danny Sullivan from Search Engine Land. If you’re a small business or want to learn more about online marketing, you should attend.

Social networking is great for building brands and can lead to sales, but when you are at the top of search engines for key terms relating to your business you can capture people who are ready to buy. I believe both are important.

Danny is coming as part of SLCSEM a group of people in Salt Lake interested in search engine marketing. So far the events have been very high quality and worth attending. There’s an hour or so of networking and then the presentation. Last time the food rocked too.

State of Search Marketing with Danny Sullivan of Search Engine Land
Day/Time: Wednesday, February 22, 2012 from 6:00 – 9:00 PM (MT)
Place: 209 E 500 S (the Leonardo – formerly the Salt Lake City main library, right next to the new library)
Salt Lake City, UT 84111

Sign up here: http://slcsem-feb2012.eventbrite.com

Related: Make it a day of learning from the best. Alan Hall is speaking at a free event the same day called The Profit Experts Symposium.

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Billionaire Mark Cuban Hopes to Sell a Billion Copies of New Ebook

Mark Cuban is an Internet billionaire and owner of the Dallas Mavericks basketball team. He has a new book out. It’s short at just under 100 pages and it’s cheap too, at $2.51. He hopes to sell a billion copies (he seems to think in billions). Imagine if he does sell a billion copies. I’m looking for the current numbers, and don’t know what Amazon keeps but even if he gets $1 a book, that’s one hell of a profit (over $1.5 billion).

You’ve heard of blog to book deals. The newest rendition of this is blog to ebook.  And you won’t need a book deal or publisher. All you need is some big success and a lot of friends. Cuban has over 330k friends on Facebook and 760k followers on Twitter.

The book is basically a compilation of Cuban’s blog posts you can read free on his blog. But that hasn’t stopped it from becoming an instant bestseller. It’s titled: “How to Win at the Sport of Business: If I Can Do It, You Can Do It.” I like this interview with Mark Cuban about his book and life.

I love this line, it just strikes me as so amazing: Of all your business ventures, the profit margin for this book is unmatched. Much of the book already had appeared as blog posts, and the production, promotion and distribution costs were negligible.

I love to use Twitter to find great headlines. Here’s a few about this story:

The Book World Is Changing: Mark Cuban Creates A Best Seller Out Of Some Blog Posts

Dallas Mavericks owner Mark Cuban hopes for a slam dunk with his new e-book

I’m buying it to see how it differs (in format) from his blog and to read it in one concise place on my Kindle. But really I’m reading it to see what all the hoopla is about. And to learn.

Check out

Mark Cuban’s book on Amazon

In related news, the Justice Department is looking into if Apple is keeping prices for ebooks artificially high.

The SEO Value of a Dedicated Server

When it comes to SEO, there are hundreds of elements that come into play when search engine algorithms determine rankings. From Title tags to anchor text rich links, the tactics are many and varied.

However, one element of the ranking algorithm that is often overlooked is the server on which your site is hosted.

Believe it or not, the type of server you host your website on can have an impact on your rankings. While it isn’t the most important element, when you are targeting a competitive niche every little bit helps.

When it comes to servers, you have 3 main options:

  1. Shared Hosting – Your site is on one server with dozens or hundreds of other sites, usually on the same IP address. This is the least favorable option from an SEO standpoint.
  2. VPS, or Virtual Private Server – Your site is hosted on a server with other sites, but your IP address is unique. A much better option than shared hosting, but still not the best.
  3. Dedicated Servers – Your site is on its very own server, with a unique IP address. The best way to go, for many reasons.

Out of the 3 main set-ups, Dedicated Servers are the best from an SEO point of view. Why?

For one, it essentially guarantees that your website won’t suffer from any “bad neighborhood” penalties from being on the same IP address as potentially low quality or spammy sites. A dedicated server also tends to provide better up-time and much faster page load speeds, all of which are known elements of Google’s ranking algorithm.

A dedicated server is also much more secure, since you have complete control over what sites, programs and code go on your server. If your company deals with sensitive data such as customer credit card information or social security numbers collected through your website, you can’t afford to not be on a dedicated hosting account.

Though dedicated servers aren’t the least expensive web hosting option, they are absolutely worth every penny…consider it an investment in your business’s future.

This is a guest post from Sam McRoberts is the CEO of VUDU Marketing, a Utah SEO company. He has been involved with online marketing since 1999 and has worked with hundreds of clients, from small local businesses to Fortune 500 companies. Sam was compensated for this post, but the views and opinions on the topic are his own.