I recorded another podcast today with Stuart Dean of PRWeb. Stuart is the Senior VP of Marketing for PRWeb with over 18 years in the industry. Stuart will speak at UTech about social networking, optmized press releases, and podcasts. I changed the press release and re-recorded the podcast to reflect the change.
What I wanted to say: A lot of Utah companies big and small don’t get internet marketing. They don’t do it. Or they get their IT guy to do it. They put their web site, print it on their business cards, and call it good. They do little or nothing to actively market their site. They may even mistakenly put up a flash web site (good luck getting search engine traffic).
Your web site is not a brochure put on the internet. It is a different medium that has different rules. It is like a blog in that ideally it is a living conversation with your customers, others in your market, and the press.
Can your customers find your business online? What are you doing to make sure they do? Even local businesses can attract new customers using low-cost internet marketing techniques. The best part is the results are measurable and trackable. So you can get better over time.
For the past 10 years I’ve worked for startup companies and larger companies who weren’t doing these things. Most haven’t even heard of them. It’s still new enough that many of these methods didn’t even exist when I started at Network Publishing (it’s no longer in business but we did sites for VW.com and other large companies).
There are many companies in Utah who still don’t get it. Most don’t even know what they’re missing out on. My readers are more savvy. Help me get the word out. I really want to see a range of industries from realtors to homebuilders to entrepreneurs.
Come to Utech what you need to be doing to reach more customers online. Be sure to sign up before September 18th when the price goes up.