Affiliate Marketing Radio

I added a new page link to affiliate marketing radio shows via a Webmaster FM RSS feed.

Super affiliate Jeremy Palmer is the co-host. They are great quality. You can listen to a show live for free. To get recordings you pay per episode (they should offer monthly subscriptions).

Affiliate Marketing eBook by Jeremy Palmer

[tags] affiliate marketing podcasts, affiliate marketing radio, super affiliate Jeremy Palmer, Jeremy Palmer, affiliate marketing, webmaster fm [/tags]

From the Newsroom to a Quiet Room

I’ve begun my new job and I telecommute - or work from home.  For many reasons, like not having to drive in the snowstorm yesterday, it’s ideal. The noisiest place I’ve worked is in a newsroom. You have to learn to ignor noise. You have to focus intently on the phone conversation you’re on. The energy of stories and people rushing around meeting deadlines intoxicated me. It’s like living in Times Square. It fueled my ADD personality with a constant buzz. And this was just a college newsroom.

My office is in my home and well, it’s quiet. I realized how much I learned at Cymphonix by eavesdropping on the sales team. I relied on their conversations to get a quick grasp of our product and customers.

I have Skype conversations and chat. Still too quiet. I decided since I work for a company that hosts podcasting stations, I’m going to start listening to the internet marketing podcasts.

Speaking of podcasts, tomorrow (Thursday, Nov. 30) CopperRain is holding a podcasting class. It’s from 5-7pm at Provo Labs. To RSVP send an email to info@copperrain.com. There is no charge. Maybe I can learn to put my expensive MAudio to good work for more than just interviews!

Jeremy Palmer on Webmaster Radio

Jeremy Palmer is a new cohost for the affiliate marketing channel on Webmaster Radio. He has an episode posted already another airing tomorrow. These are great quality shows. I’m going to add it to my RSS to listen to in iTunes.

Another Podcast, a New Speaker

I recorded another podcast today with Stuart Dean of PRWeb. Stuart is the Senior VP of Marketing for PRWeb with over 18 years in the industry. Stuart will speak at UTech about social networking, optmized press releases, and podcasts. I changed the press release and re-recorded the podcast to reflect the change.

What I wanted to say: A lot of Utah companies big and small don’t get internet marketing. They don’t do it. Or they get their IT guy to do it. They put their web site, print it on their business cards, and call it good. They do little or nothing to actively market their site. They may even mistakenly put up a flash web site (good luck getting search engine traffic).

Your web site is not a brochure put on the internet. It is a different medium that has different rules. It is like a blog in that ideally it is a living conversation with your customers, others in your market, and the press.
Can your customers find your business online? What are you doing to make sure they do? Even local businesses can attract new customers using low-cost internet marketing techniques. The best part is the results are measurable and trackable. So you can get better over time.

For the past 10 years I’ve worked for startup companies and larger companies who weren’t doing these things. Most haven’t even heard of them. It’s still new enough that many of these methods didn’t even exist when I started at Network Publishing (it’s no longer in business but we did sites for VW.com and other large companies).

There are many companies in Utah who still don’t get it. Most don’t even know what they’re missing out on. My readers are more savvy. Help me get the word out. I really want to see a range of industries from realtors to homebuilders to entrepreneurs.

Come to Utech what you need to be doing to reach more customers online. Be sure to sign up before September 18th when the price goes up.

International Online Podcasting Event

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Today I was on my first podcast with Judd Bagely. You’ll have to let me know what you think when I post it tomorrow. I can’t wait to get better at it.

After my experience I decided to register for the international podcasting expo on October 20-22, 2006.

You get access to all the downloads, podcasts, and videos. It’s only $20. Go to as little or as much as you want. Here’s a video about the podcasting expo.
Why am I so interested in podcasts or internet radio shows? PRWeb says their podcasts submitted with their press releases are getting upwards of 200 listens each. This is a ideal technology for marketers. Since this is a new technology people don’t tune them out. They are listening.

People listen to podcasts in many different ways (mp3 player, itunes, ipod, even your cell phone). Marketers are usually fighting for time and mindshare of potential customers. So this naturally appeals to me.

Up until August 31st admission is just $20 PLUS you get…
a FREE SEMINAR DOWNLOAD (immediately after registration)
a FREE CD of EVERYTHING (after the event)

Also

Unlimited Admission to All Seminars
Download access to all recorded events
Eligibility to win thousands of dollars in prizes
Multi-Media Podcasting Handbook ($19.95 value)
Audio / Podcast Recording and Editing Software

Register now and let’s blog about what we learn after!

Podcasting Tips

Since we’re doing some podcasting at my day job, I appreciated these podcasting tips from Marketing Sherpa.

Their new web site design isn’t my favorite color scheme. It has had some bugs. It looks like they used blogging software. That means comments! The quality of comments after the article adds a lot of value. The article is now a conversation between experts and adds ancidotal data. We all benefit.

Here are some takeaways:

  • Talk to the individual not the group.
  • Be consistent with regularly scheduled podcasts.
  • Don’t just re-work your existing content (though you may get ideas from it). They suggest doing guest interviews, music, co-host chit chat, and rants.
  • Give your podcast a distinct style and voice.
  • Keep it fresh by adding variety. Get guest speakers (interesting ones who aren’t flat when they talk).

The bulk of the audience is older than 35 and listeners are split almost evenly between men and women. “At 45%, the biggest demographic slice of listeners is 35 or older, with 17% in the 45-54 age group.”

Consider the personality of the people who talk. I can’t stand it when the dynamic host goes to the marketing person or CEO. Suddenly the voice is flat and BORING. They may know a lot but they don’t have what it takes. They often go on too long. Skip.

This article happily proclaims podcasts are reaching the mainstream. I think it’s premature to say that. The most important part is that there is no shelf date. You may get as many listeners 6 months after the podcast is produced as you did at release.

I’ll let you know how our podcasts go. My friend Chris is doing podcasts, I hope to hit him up for tips too.