Online PR Archive

5 Rookie PR Mistakes I’ve Made

I’m not a professionally trained PR pro and like my entire career, I’m self taught. Along the way I’ve made mistakes and while sometimes embarrassing, they’ve taught me a lot. In fact, when I got …
When Marketing Tests Kill the Brand

When Marketing Tests Kill the Brand

This morning I read a case study from Neil Patel on Quick Sprout called: What Spending $57,000 on Instagram Taught Me. In a nutshell Neil bought an Instagram account with over 100,000 followers and then …