Offerpop recently featured some holiday marketing ideas that almost any small business could do with a focus on Instagram. I love how Instagram is getting so much engagement and how you can use several hashtags without being spammy like it would be on Twitter, Pinterest or Facebook.
The first idea is to have your fans take photos of themselves (a selfie) with or using your product for a chance to win your product. To enter they post pictures on Instagram using contest hashtags that you specify. You should absolutely requie they use #selfie to capitalize on its popularity.
The great news is you can reuse the entries you get. You can feature the pictures on your other social media platforms, like tweet one a day, have an entry of the week on Facebook page and put the best ones or all of them on a Pinterest board.
This could work any time of the year but throw in some holiday touches and it’s a great way to engage with your community during the holidays.
If I were Nivea I’d include mistletoe and kissing. This zoo marketing campaign I wrote about could have visitors take Christmas photos with animals wearing or adding a Santa hat or with their own elf on a shelf.
The other idea are exclusive deals or offer codes that you promote on your social media accounts come from this list from OfferPop.
- Aerosoles held a photo contest, inviting fans and customers to share photos of themselves in Aerosoles shoes for the chance to win a $500 shopping spree.
- Keurig posted exclusive Cyber Monday deals to Facebook, specifying one-day offers.
- Banana Republic asked fans and customers to take photos of themselves wearing Banana Republic clothing, hashtagging the photos #ThisIsGlam and #Selfie across Facebook and Instagram. Any photos using both hashtags were entered into a contest for a $500 shopping spree.
With these campaigns you are essentially crowdsourcing your advertising. It’s in your customer’s language and could even give you an idea for a future marketing campaign. KFC did this in the 70s in Japan. Thanks to the successful “Kurisumasu ni wa kentakkii!” (Kentucky for Christmas!) marketing campaign in 1974, Japan is now obsessed and people will wait hours to get their KFC dinner.
It started with customers who decided to buy KFC chicken for their Christmas dinner. Bang the idea was born. Whoever saw this opportunity and ran with it is my marketing hero.
When a group of foreigners couldn’t find turkey on Christmas day and opted for fried chicken instead, the company saw this as a prime commercial opportunity and launched its first Christmas meal…
KFC turned this into a full blown marketing campaign that’s still going and expanding today. There are waiting lists for KFC every Christmas. They have Christmas countdowns and promotions. My only frustration is I don’t speak Japanese and can’t follow the campaign every year. Last year they added KFC dinners on certain flights around the holidays.
I really love the idea of a tradition – when you find a Christmas marketing campaign that works, do it again next year. Pretty soon people will start to look forward to it and expect it, which means more participation with less promotion.
What are you doing for the holidays this year? I love case studies and am looking for data or guest posts about Christmas social media marketing campaigns.