This past month I did the best I’ve ever done as an affiliate marketer – and I owe a lot of my success to AdEspresso. Starting out, I took a Udemy class on how to use Facebook Power Editor but I came away overwhelmed and confused. I wasted a lot of time. So I’m happy to have found an Facebook advertising tool like AdEspresso.
I asked in a Facebook group (you should join the one for Adespresso if you buy) and one of my marketing friends said to get Jon Loomer power editor tool – Adexpresso. I don’t think Jon owns it but that’s what he said, so I searched and found it.
Do I think it’s worth paying for Facebook ads? Let me just say YES! It’s more than worth the time and effort I’ve put in. I wonder what took me so long to go this strong on Facebook advertising! Looking back I wasted a lot of time trying to figure things out I could’ve just tested – even with a smaller budget. If you don’t like paying for ads and think boosted posts and ads don’t work then you’re not doing it right (and this review is a waste of your time).
I’m totally on board with advertising on Facebook, my only goal is to get better and better at it. I’ve never seen so much opportunity in marketing as I do now – and that includes affiliate marketing.
Not only have I made thousands this month, but I also got new likes on my business page. That is starting to pay off and I expect to grow even more because of my advertising. I’ve also seen incredible engagement on some of my ads, which is like free advertising for me because I get extra views I’m not paying for!
To start I signed up for the 14 day free trial so I could test out Adespresso to make sure I like it. I didn’t read a lot – I pretty much just started because I was overwhelmed trying to learn so many things at once. Adespresso was SO MUCH EASIER to learn than Power Editor. I know if you’re running a high number of ads Power Editor might be a better choice for you, or if you’re more advanced than I am.
Adespresso has a series of training videos called University. Don’t sign up for the university if you sign up for an Adespresso account. The university is included in your Adespresso purchase.
Read the emails they send because they have examples of the best and worst ads from people who use Adespresso. There is also a library of ads from all sorts of niches and industries. This helps you get a feel for what works and for ideas on what to test.
What is AdEspresso?
Adespresso is a Facebook ad management tool. With it you can create several versions of your ad. You can use different images, headlines, text, and URLs. Just like in Facebook ads manager you can preview the ads and choose where you want them to show up – in the sidebar, on mobile, on Instagram or in the newsfeed.
After you add variations, you can choose your targeting. THIS IS SO IMPORTANT. The text, image and targeting make or break your ad campaign. Adespresso automatically creates combinations of your ads and runs them for you. It publishes straight to Facebook.
Then I use the Facebook Ads app to check my ads. I turn off the ones that are expensive and I add budget to the ones that are performing well. So if my ad costs .55 cents a click for women and .33 cents a click for men, I turn off the ad for women and just have it run to show men .It’s easier to manage the ads in the app (after they’re created) then it is in Adespresso.
Who Should Get AdEspresso?
Adespresso is for a small to mid-sized business. You can use it for clients or just for your own campaigns. I use it to run ads for my own affiliate marketing business.
What I Love Most About AdEspresso
I’ve got to say hands down I love how visual Adespresso is and how much easier it is to A/B test your ads. Power Editor isn’t visual or intuitive. Adespresso is. I can easily see my campaigns, the cost per click, impressions and spend. I can see which ads are performing. There is a limit of 250 different combinations of ads you can test in one campaign.
I can see which of my ad images are doing well and pause any on the spot that aren’t working. I can also see what ad copy and headlines are performing best. Look at the age ranges. Turn off any ads that are too expensive. Keep or bump up any that are performing well.
Easily Turn Off Facebook Ads That Cost You Too Much
Look at the stats for an ad I ran for a movie that was nominated for an Academy Award. I thought Academy awards would be the best interest to target, but it’s not. As you can see it’s costing me 57 cents per click. Just movies is only 11.5 cents a click. So I click to the right of “Academy Awards” and pause all ads that are being shown to people who like Academy Awards. I did that with text, headline and image. Next, I’ll create a new campaign that targets movies generally.
I also really like the automatic optimization option, which I always use. You can manually set up rules but I haven’t done that yet. At some point I hope to elaborate on that more. Right now I still consider myself a beginner. I’m still trying to figure out what the best combination is – should I optimize or pay for impressions, clicks, or engagements?
AdEspresso has interest targeting that let’s you use an ‘AND’ or an ‘OR’ criteria. So you could target people who like movies AND Academy Awards. I could test that. Right now I have it set to OR.
What I Don’t Like About AdEspresso
Well, if I were dreaming I’d like it to say, Janet this is the ad, the copy and the the interests combination that works best. Why don’t you add budget? You know, make it even smarter. I need to see if there’s a way to say if an ad costs me more than 20 cents a click automatically turn it off (after it gets at least 10 clicks).
I’m pretty sure I wouldn’t have reached the success I’ve had without AdExpresso because I was losing my mind with power editor. Note that I haven’t tried any other tool. I’m happy with AdEspresso. Everything has a learning curve and I’m not ready to start over learning another Facebook ads tool.
Since I’m only a month in I’m sure I’ll have more insights to share. There’s so much to test and learn. I have to take it a step at a time though. Remember this is my money not my employer’s or someone else’s. So I get mad when I waste it. Still, I’m getting smarter.
The guy who runs AdEspresso isn’t a native English speaker and misspells words, but this is technical and I don’t blame him. I just notice it sometimes. Not a big deal. Eventually maybe he’ll hire an editor.
Design Facebook Ads With Canva
I use Canva to design my ads, choosing the custom size and making it 1200 x 628. I’ve tested making the left hand side an image and the right hand side with a call-to-action. You can buy stock photography, I think AdEspresso has some images, or create your own with your own photos.
Price of AdEspresso
AdEspresso offers three plans with prices going from $49 to $299 per month depending on how much you spend on Facebook ads per month. I’m at the $49/month plan that is good for up to $3,000 in Facebook ad spend.
I’m tempted however to upgrade to the $149 plan and take advantage of the 1 hour of dedicated training (I hope that’s per month). That’s my plan when I ramp up and find offers that convert. It would be helpful to have someone give me an outside expert look at my ads and help me optimize them.
Recommended: Try AdEspresso FREE with the 14-day free trial.
Go try out AdEspresso now. If you love it and want to be an affiliate too, sign up here. Payout is 50% with a 45 day cookie. You may as well – if you are as much of a fan as I am you’ll want to share it with other marketers.
Facebook Ad Tips
This slideshare presentation is helpful (click to go there):
I’m still learning landing pages and if it’s ever good to direct link or if I should always send people to a blog post. I like the blog post for something that takes explaining and also to get the traffic to my site. That helps with SEO and I make money on ads.
Have you tried AdEspresso or another Facebook ad management tool? Let me know what you think!