Category Archives: social media

Why I No Longer Write Press Releases

It took me a lot of writing to arrive at the conclusion of this story: it’s not worth the stress to continue to write press releases for clients when I can make a lot more money in other ways.

This year is the first year in many that I didn’t renew my press release subscription at Vocus. I’ve written and sent press releases for a long time. I have even loved doing it, but my business focus has changed and it’s tough to go back. For that reason I’m no longer taking most press release writing jobs.

Why did I decide to stop writing press releases? I have a tough time when I get a website or very little information and need to create something from almost nothing. I’ve always been better at riding waves than creating them (in a marketing sense). In my work now I only promote something if I think it will do well. It’s tough to fake.

Then, the expectations are sometimes unrealistically high. Journalists are not waiting for certain types of stories and never will be. I can take your money and you get very little in return. Stories such as your company winning an award are usually great for social proof so you can tout it on your website or have it show up when someone googles your name. It builds credibility. That’s a good reason to send a press release, but if your goal is to get an interview, it’s a long shot.

SEO is Still a Realistic Goal for Press Releases
A press release is still effective for SEO (search engine optimization). However, some announcements aren’t well suited for SEO because there is little search demand for the search phrase. Just like for regular press releases, you need to find an angle. For example, If you want to bill yourself as an “online dating expert” then that’s a decent strategy for SEO.  Journalists do searches to find people for stories they’re working on and it’s highly likely that they’d google “online dating expert” to find someone to interview.

Press Releases Can Still Be Effective at Selling
Press releases can also be an effective way to get new clients. I know this because I’ve gotten clients from people searching “press release writer”. However, you can achieve the same using a blog post).  I wrote press releases about baseball games and other tickets. I optimized the press releases to reach people searching online for tickets to specific games or teams. The biggest complement I got is that the client thought I was excited about the game. I wasn’t – I’m not a sports fan (but I love selling baseball tickets even today). After about six press release their customer service team started to get calls and sell tickets directly because of the press releases.  

Press Releases Are Ideal for Hot Topics You Need to Act Fast On
Another effective use of press releases is that your story is very hot. It’s timely. Let’s say you don’t have relationships with the media and your story needs to get out right away. For example, there’s a national story about something that relates to you or your business and you have a local or unique angle on it. That’s a great way to get press because people are talking about an issue and you’re adding something valuable to the conversation. This is my favorite example.

Press Releases are Effective When Targeted to Local Journalists
Local media is also a better route than simply using a national wire like PR Newswire. I wrote a press release about seeing The Social Network movie with a bunch of Facebook friends to talk about how an online marketing company rented out a theater to show the movie free. It was a local Utah event so it made sense to target it to the Utah media. We encouraged people to bring their phones to the movie, created a hashtag, had giveaways and a lot of fun. It got covered beforehand on local media blogs and radio. There was a TV station there and I was interviewed on a local TV station after the movie. To me the most important result from the entire campaign was the relationships and goodwill it created with influencers.

For Utah press releases I use Utah News Source (which I now own – the previous owner moved out of state). At Utah News Source you write the press release and we get it to Utah-based media, including print, TV and radio. We also publish your press release on our website and share it on our Facebook page (some stories get upwards of 500 views). You can pay extra to have it promoted.

Are Ads More Effective than a Press Release?
Another reason not to write press releases is because sometimes you are better off creating an ad that is targeted to the audience you want to reach. I love Facebook ads for that. Want to reach homeowners because you’re offering an incredible loan or special? Run Facebook ads or display ads.

Is Influencer Marketing a Better Fit?
Last of all, I’ve gotten so involved in influencer marketing that besides affiliate marketing, it’s what I do most. By influencer marketing I mean partnering with bloggers (or Instagrammers, Facebook page owners or YouTubers) to create content about or promote your product. I especially love working with businesses based in Utah to promote an event or activity in Utah. That includes restaurant grand openings, museums, exhibits, destinations, etc.

A supplement company wanted to work with me on a blogging campaign. After not feeling confident about how effective that might be, I recommended that they run Facebook ads instead. I see the ads in my feed regularly so I know they followed my advice. The thing is I don’t want to fail. You don’t want to either. It’s better to say no and not regret it if I’m confident it’s not a good fit. Sometimes I don’t know until I test or try though. Each business and product is unique and there are too many factors. This is why no one in the industry promises an ROI. There are way too many factors out of our control. Instead you get high quality content, social media shares and exposure to an influencer’s audience. If it’s a cold audience and not a very good fit, then it may not result in direct sales. It may just warm them up.

With influencer marketing you will get a story. I can guarantee that because we’re paying (and labeled as a sponsored post). Also, unlike the media you get the writer’s opinion and unique perspective. You get the graphic and the images of your product. The catch is it’s got to be a good product that they will love. It has to be done right. Send a blogger a poorly packaged item or if they are lukewarm about it and you probably won’t be happy with the outcome. Get it right and we’ll all be very happy. I’ve started to poll my network before taking a new client because sometimes they think of angles or are more excited about something than I expect.

My favorite influencer marketing campaign has an affiliate marketing component. One from last year still earns several bloggers $1,000 per month or more (me too). As an influencer I sometimes drive as many or more sales than the bloggers I work with. I may not have the highest numbers because I don’t blog as regularly and my blog is a business blog, but I’m well networked.

So before you decide to write a press release think about what you want to accomplish and consider your budget. A press release might be just what you need or another approach might be better. Whatever you decide, don’t hire me to write your press release (though I’ll be happy to send it through a wire service for you).

Arizona Deadbeat Dads: a Controversial But Effective Social Media Campaign

The state of Arizona has taken a stand against deadbeat dads owe significant back child support payments with a new social media campaign. It may not be popular with everyone, but so far it’s working.

The campaign started in January. The goal of the campaign is to publicly call out dad’s who owe child support on social media with their photo and how much they owe, along with the hashtag #Deadbeat

The campaign features tweets and Facebook posts that are quite popular, even viral. People then recognize and turn in offenders. Some turn themselves in.In an article in The Arizona Republic, cited how a father made a payment the day after being featured and another came forward and ponied up $13,000.

Note that you only get featured if you owe significant amounts of child support, not someone who is simply behind a thousand.

Screen Shot 2016-03-16 at 11.19.25 AM

Apparently Arizona Governor Doug Ducey likes hashtags – he wants people to call him Arizona’s “Hashtag Governor“.

You can follow along on Twitter @ArizonaDES or on Facebook at https://www.facebook.com/dougducey

Some people suggest using shame like this for better causes, like, “Why don’t you shame people into giving money back to the public schools.” Maybe they should start taking and sharing photos themselves from teachers and schools with their own hashtag? Others call him a deadbeat governor for this idea.

I’m not speaking on his politics or the idea of using shame to enforce the law, but he definitely knows how to generate publicity! This story has been covered and covered. It’s been debated. As always you have to ask if the end justifies the means.

If there was a vote, the winner would be John Curtis of Provo City to be the hashtag mayor for his brilliant use of hashtags and social media campaigns. I wrote about how the city built up to the launch of Google Fiber and had everyone in suspense.

As for me, I’m always on the lookout for how governments use social media or PR effectively.

3 Trends in Influencer Marketing for 2016

I’ve noticed some trends in influencer marketing as I’ve worked with bloggers and blogger outreach for brands in many niches.

I’m seeing more affiliate managers and brands reach out to influencers and bloggers.

3 Trends in Influencer Marketing

influencer marketing trends

  1. Separate Treatment of Bloggers and Media

    Hopefully this trend catches on in a bigger way, but “at the Fall 2016 Tommy Hilifiger fashion show in New York, Instagram influencers will have their own special photo pit.” That means they had a separate space to take photos. Which is really smart because they’re not the same and it scores points with influencers who extend the reach of the show by sharing live updates. Plus, they’re celebrities too.

    The move will also ensure that the top Instagram influencers will have a perfect view of his show. And that’s genius, considering many fashion bloggers have more followers than traditional media outlets (where the traditional photo pit images usually appear).

    Whenever I do events, I request that we don’t invite media but that it’s just bloggers and other social media influencers. While there’s some mixing for the most part each group keeps to themselves. Tend to ask different questions. For example, with a plastic surgeon event I attended. Bloggers wanted the language to focus on the benefits and putting everything in relatable terms.

    I can’t welcome this trend enough. I’m seeing brands wake up to the fact that bloggers and regular media are equal but different. They shouldn’t always be thrown into the same space together and if they are there might need to be some education.

    I did blogger outreach for Roots Tech last year and there was a central media space on the trade floor where celebs and VIPs could get interviewed. It was also a spot for bloggers to congregate as well as take part in interviews. The problem was, the bloggers were taking selfies with the celebrities. Actually TOUCHING them.  The mainstream media wasn’t keen on that. They complained, in their words, “they’re not media trained!” The guests loved it from everything I saw but in the traditional world you keep more personal space and you don’t take selfies.

    At restaurant openings, I ask the owners to either close off the restaurant or have bloggers in a room together rather than mixed with everyone else, including media.

  2. Brands and Networks Open Private Facebook Groups For Influencers

    I’ve seen more and more brands and affiliate networks start Facebook groups aimed at influencers. Bloggers are highly sought after. At my affiliate marketing conference, ShareASale CEO Brian Littleton told us the reason they are sponsoring so many blogging conferences is because their clients want to work with bloggers. He has a private Facebook group too. CJ has one and a team dedicated to recruiting and working with bloggers by giving them pre-approval to programs and in some cases, higher commissions. As far as I know those are the only affiliate networks with their own Facebook group.

    Facebook groups are a great way to communicate with bloggers.I’m seeing so many pop up now. You can provide training, ideas on how to promote your products/services and allow bloggers to network with other bloggers. They’re sharing editorial calendars, offering sponsored posts and discounts, as well as helping affiliates get approved for affiliate programs. The groups are also helpful – we get to see what other affiliates are doing. That’s new too – many affiliates are very tight-lipped about what they’re doing but bloggers tend to be more open.

    I find these Facebook groups for bloggers so helpful. I think Etsy in particular should start a private Facebook group for affiliates/bloggers. So should Affiliate Window. They’re so much better than emailing back and forth because the whole group can chime in and help each other.

    I love private Facebook groups I’m in and hope this trend continues. If I were an affiliate manager I’d start one today.

  3. Sponsored Post Campaigns – with Affiliate Links Allowed

    Overall businesses want to work with bloggers – it’s a great form of content marketing – like this example of Penelope Trunk promoting a mattress on her blog. She has a loyal following and she can so effortlessly weave a mattress into a story about habits. In fact, bloggers carried the initial Kickstarter campaign for Purple mattress, with a single post from a blogger driving more than $20k in sales. When working with bloggers, that’s a dream come true. It can work and it can pay off big time.

    More businesses want to work on an affiliate marketing model where there is no initial payment up front. In fact, I’ve never seen more interest in all the years I’ve been following the industry. Many of my clients hope for that or some variation of it.

    In the extreme, a blogger only gets paid if the promotion works and the product sells. That means all the risk is with the blogger. Most bloggers want both an up-front payment AND a percent. That way if it doesn’t resonate with their audience they still get paid. It also means that the blogger will make it a priority (get it done). Otherwise you’re at their mercy.

    If a blogger is a good fit and has a loyal following, you want them to blog about your business. However, bloggers are like you, are always trying to find what works best. The problem is, blogger networks cannot guarantee sales, nor do they ever want to.

    At Affiliate Summit this year, Kelby Karr of Type-A Parent made it clear that you’re hiring bloggers to get brand exposure and content. Of course that’s too much risk for a network to take on because it’s not your fault if the product doesn’t sell. Still, I cringed just a little only because affiliate marketing by definition is pay for performance. Which means you only get paid if you sell. Still, if you want bloggers, you might need to compromise.

    My discussion on this point got a big response on Facebook. I’m curious to hear yours.

    What influencer trends have you seen? 

Adespresso Review: Skip Facebook Power Editor

This past month I did the best I’ve ever done as an affiliate marketer – and I owe a lot of my success to AdEspresso. Starting out, I took a Udemy class on how to use Facebook Power Editor but I came away overwhelmed and confused. I wasted a lot of time. So I’m happy to have found an Facebook advertising tool like AdEspresso.

I asked in a Facebook group (you should join the one for Adespresso if you buy) and one of my marketing friends said to get Jon Loomer power editor tool – Adexpresso. I don’t think Jon owns it but that’s what he said, so I searched and found it.

adespresso-logo

Do I think it’s worth paying for Facebook ads? Let me just say YES! It’s more than worth the time and effort I’ve put in. I wonder what took me so long to go this strong on Facebook advertising! Looking back I wasted a lot of time trying to figure things out I could’ve just tested – even with a smaller budget. If you don’t like paying for ads and think boosted posts and ads don’t work then you’re not doing it right (and this review is a waste of your time).

I’m totally on board with advertising on Facebook, my only goal is to get better and better at it. I’ve never seen so much opportunity in marketing as I do now – and that includes affiliate marketing.

Not only have I made thousands this month, but I also got new likes on my business page. That is starting to pay off and I expect to grow even more because of my advertising. I’ve also seen incredible engagement on some of my ads, which is like free advertising for me because I get extra views I’m not paying for!

Adespresso Review by Newspapergrl

AdEspresso Review

To start I signed up for the 14 day free trial so I could test out Adespresso to make sure I like it. I didn’t read a lot – I pretty much just started because I was overwhelmed trying to learn so many things at once. Adespresso was SO MUCH EASIER to learn than Power Editor. I know if you’re running a high number of ads Power Editor might be a better choice for you, or if you’re more advanced than I am.

Adespresso has a series of training videos called University. Don’t sign up for the university if you sign up for an Adespresso account. The university is included in your Adespresso purchase.

Read the emails they send because they have examples of the best and worst ads from people who use Adespresso. There is also a library of ads from all sorts of niches and industries. This helps you get a feel for what works and for ideas on what to test.

What is AdEspresso?

Adespresso is a Facebook ad management tool. With it you can create several versions of your ad. You can use different images, headlines, text, and URLs. Just like in Facebook ads manager you can preview the ads and choose where you want them to show up – in the sidebar, on mobile, on Instagram or in the newsfeed.

After you add variations, you can choose your targeting. THIS IS SO IMPORTANT. The text, image and targeting make or break your ad campaign. Adespresso automatically creates combinations of your ads and runs them for you. It publishes straight to Facebook.

Then I use the Facebook Ads app to check my ads. I turn off the ones that are expensive and I add budget to the ones that are performing well. So if my ad costs .55 cents a click for women and .33 cents a click for men, I turn off the ad for women and just have it run to show men .It’s easier to manage the ads in the app (after they’re created) then it is in Adespresso.

Who Should Get AdEspresso?

Adespresso is for a small to mid-sized business. You can use it for clients or just for your own campaigns. I use it to run ads for my own affiliate marketing business.

What I Love Most About AdEspresso

I’ve got to say hands down I love how visual Adespresso is and how much easier it is to A/B test your ads. Power Editor isn’t visual or intuitive. Adespresso is. I can easily see my campaigns, the cost per click, impressions and spend. I can see which ads are performing. There is a limit of 250 different combinations of ads you can test in one campaign.

I can see which of my ad images are doing well and pause any on the spot that aren’t working. I can also see what ad copy and headlines are performing best. Look at the age ranges. Turn off any ads that are too expensive. Keep or bump up any that are performing well.

Easily Turn Off Facebook Ads That Cost You Too Much

Look at the stats for an ad I ran for a movie that was nominated for an Academy Award. I thought Academy awards would be the best interest to target, but it’s not. As you can see it’s costing me 57 cents per click. Just movies is only 11.5 cents a click. So I click to the right of “Academy Awards” and pause all ads that are being shown to people who like Academy Awards. I did that with text, headline and image. Next, I’ll create a new campaign that targets movies generally.

Adespresso testing

I also really like the automatic optimization option, which I always use. You can manually set up rules but I haven’t done that yet. At some point I hope to elaborate on that more. Right now I still consider myself a beginner. I’m still trying to figure out what the best combination is – should I optimize or pay for impressions, clicks, or engagements?

AdEspresso has interest targeting that let’s you use an  ‘AND’ or an ‘OR’ criteria. So you could target people who like movies AND Academy Awards. I could test that. Right now I have it set to OR.

What I Don’t Like About AdEspresso

Well, if I were dreaming I’d like it to say, Janet this is the ad, the copy and the the interests combination that works best. Why don’t you add budget? You know, make it even smarter. I need to see if there’s a way to say if an ad costs me more than 20 cents a click automatically turn it off (after it gets at least 10 clicks).

I’m pretty sure I wouldn’t have reached the success I’ve had without AdExpresso because I was losing my mind with power editor. Note that I haven’t tried any other tool. I’m happy with AdEspresso. Everything has a learning curve and I’m not ready to start over learning another Facebook ads tool.

Since I’m only a month in I’m sure I’ll have more insights to share. There’s so much to test and learn. I have to take it a step at a time though. Remember this is my money not my employer’s or someone else’s. So I get mad when I waste it. Still, I’m getting smarter.

The guy who runs AdEspresso isn’t a native English speaker and misspells words, but this is technical and I don’t blame him. I just notice it sometimes. Not a big deal. Eventually maybe he’ll hire an editor.

Design Facebook Ads With Canva

I use Canva to design my ads, choosing the custom size and making it 1200 x 628. I’ve tested making the left hand side an image and the right hand side with a call-to-action. You can buy stock photography, I think AdEspresso has some images, or create your own with your own photos.

Price of AdEspresso

AdEspresso offers three plans with prices going from $49 to $299 per month depending on how much you spend on Facebook ads per month. I’m at the $49/month plan that is good for up to $3,000 in Facebook ad spend.

I’m tempted however to upgrade to the $149 plan and take advantage of the 1 hour of dedicated training (I hope that’s per month). That’s my plan when I ramp up and find offers that convert. It would be helpful to have someone give me an outside expert look at my ads and help me optimize them.

Recommended: Try AdEspresso FREE with the 14-day free trial

Go try out AdEspresso now. If you love it and want to be an affiliate too, sign up here. Payout is 50% with a 45 day cookie. You may as well – if you are as much of a fan as I am you’ll want to share it with other marketers.

Facebook Ad Tips

This slideshare presentation is helpful (click to go there):

adespresso-Facebook-ads

I’m still learning landing pages and if it’s ever good to direct link or if I should always send people to a blog post. I like the blog post for something that takes explaining and also to get the traffic to my site. That helps with SEO and I make money on ads.

Have you tried AdEspresso or another Facebook ad management tool? Let me know what you think!

Playboy Isn’t Taking a Moral High Ground, They’re Following the Money

Playboy announced that they’re no longer feature fully nude women in their magazine as of this March. They say the reason is that nudity and sex are passé. It’s everywhere. The real reason is money. That’s always been the reason. When you’re losing $3million/year you’ve got to change. Seems like money is driving another reason Playboy has been in the news recently: the Playboy mansion is for sale. I’ve laughed about how there are lots of strings attached to that sale, including that you have to let Hugh Heffner live there.

These are the real reasons that Playboy is changing their brand.

Reason #1: To Get Social Media Traffic.
Social media sites have policies against nudity, which means Playboy is missing out on the potential traffic (and advertising dollars) that those views bring. It’s not worth showing certain views if it means eyeballs aren’t going to their website. Solution? Make the magazine more work and social media friendly. “The magazine had already made some content safe for work…in order to be allowed on social media platforms like Facebook, Instagram and Twitter, vital sources of web traffic.”

This is already working. According to Shareablee, Playboy had the most growth in social media engagement in November 2015. They were #9 on the list of Top US Media Publishers, with Facebook showing the most improvement — 72%.

Reason #2: They Need Advertising Dollars.
Playboy says they’re moving away from nudity and featuring more art. That’s what the demo they want (younger men/millennials with jobs) likes. By going for art and less towards porn Playboy can also attract more ad dollars. As they say, “the magazine must please its core advertisers.”

Reason #3 They Want to Attract a Younger Audience.
Just by making the magazine more safe for work and skewing towards art, they are getting a younger audience. This audience is also more likely to be reached on social media.

Last, they make more money from their logo and licensing merchandise with their brand. That’s a profitable part of their business already and it doesn’t require nudity.

Playboy isn’t taking a moral high ground. They’re doing what businesses do – and that is – what makes them most profitable. Still, I like that following the money is leading them away from nudity.

Older companies run by old men can sometimes be slow to change. Actually any company can get stuck (just like people) by doing things that aren’t working for far too long. My biggest question is – why did it take them this long?

Successful Holiday Marketing Campaign From A Church Named #9 On AdAge’s List

I love finding successful holiday marketing campaigns and this year I found the best one yet. Part of that is because I got to be involved on a small level. Not only is the video ad running on my blog, but I worked on some blogger outreach for the campaign.

 A spiritual message gets through….

It’s not common for a church to have one of the most viral marketing campaigns of the season  (not sure if it’s ever happened). But this year a spiritual message did top the charts. The Church of Jesus Christ of Latter-day Saints (Mormons) is listed in the top 10 viral holiday campaigns of the year by AdAge. It came in at #9.

Stats
Views: 17,336,882
Release Date: 11/29/15
Source: Mormon.org

This far surpasses last year’s campaign – “the month-long Christmas initiative, “He Is the Gift,” included a video that received about 34 million views.” Source.

I love this quote from the article:”Perhaps the least expected member of the list, in a season dominated by commercial messaging, is a campaign sponsored by the Mormon Church.”

“Perhaps the least expected member of the list, in a season dominated by commercial messaging, is a campaign sponsored by the Mormon Church.”

Here’s the video:

Key to The Campaign’s Success: Influencer Marketing

How did this campaign grow so large? Key to the campaign was influencer marketing. The church works with influential members that have large followings. Some are not members but other Christians. They engaged YouTube celebrities and bloggers all over the country posted their ad (the article doesn’t count paid views).

Influencers had input in the campaign as well as some having

Last year the church created the most amazing live nativity scene with The Mormon Tabernacle Choir (see it here). It also had influencers who helped by creating their own behind-the-scenes videos as well as directing people to the main video.

Other Elements of Success

Besides the sheer power of influencers who share the messages of the campaign, the church set up a campaign website at https://www.mormon.org/christmas

They had a hashtag to unify all of the people talking and sharing the message: #ASaviorisBorn

Bloggers put ads on their sites with the video embedded (no autoplay audio).

Church members were encouraged to share what the theme means to them.

Everything centered on a high quality video that was on YouTube. There were animated gifs that you could share.

There was a sign that you could print on the website that said: “What does #ASaviorIsBorn mean to you? Print and share on social media.” This helped the message get out to other audiences.

There were several billboards in Times Square announcing the campaign as well as on taxi toppers.

#ASaviorIsBorn marketing campaign

Each day a different influencer released a video with music and added to the website, including my favorite by Lindsay Stirling.

Other churches and businesses can learn by seeing how this amazing campaign was executed. What can you learn and apply? Regardless of your beliefs you have a message too and you want that message to be heard by millions of people.

What could you learn from this holiday marketing campaign that could help yours?

Even smaller campaigns can have an impact on people and communities. For example, I loved this local campaign from the Baptist church. They knit scarves and tied them on trees for people who are cold. Again, a moving way to celebrate Christmas with simple service. It’s a relief from the marketing messages we usually create and hear louder – buy, buy, buy.

It’s important to me to remember Jesus Christ at Christmas – because of His birth and life we can be forgiven and return home to Him after this life. I celebrate this time of year with all of my Christian friends. Christ helps me in my personal life and in my business/career. I’m deeply grateful.

Merry Christmas!

9 Internet Marketing Books That Are Free On Amazon Right Now

Mass Influence: The Habits of the Highly Influential (Kindle Edition)


List Price: Price Not Listed
Kindle Edition: Check Amazon for Pricing Digital Only

One of my favorite sources of internet marketing books are Kindle books on Amazon. Since internet marketing changes so fast and there’s always more to learn, I dedicate time each week to learning more so I can improve my business.

Lately, I’ve spent more on blogging and internet marketing books or products than physical products. 2016 is the year I’m going to focus on building my blog. That means SEO, content marketing, guest posting, social media contests and Facebook marketing.

I don’t know how long these books will be free, so download them right away. Together the total value of these books is $92.97! I only chose books that were very highly rated in their Amazon reviews (4 or more stars).

9 internet marketing books that are free right now on Amazon:

Marketing books free on Amazon

  1. Finding a Niche – Beginner’s Guide to Market Research (Niche, Marketing, Start a Business, Business Plan, Online Business, Market Research, Selling, Getting Customers): BONUS MATERIAL INCLUDED.
    Regular price $4.99 (affiliate link – as are all of the rest)

       

  2. Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition).
    Regular price: $21.99


    Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition) (Kindle Edition)


    List Price: Price Not Listed
    Kindle Edition: Check Amazon for Pricing Digital Only

  3. Time Management: Screw Self Discipline with this Uncommon Guide – Procrastination, Productivity & Get Organized (BONUS: 10 Productivity Hacks) (Willpower, Getting Things Done, Achieve Your Goals)
    Regular price: $9.99
  4. Mass Influence: The Habits of the Highly Influential
    Regular price $23.87

    Mass Influence: The Habits of the Highly Influential (Kindle Edition)


    List Price: Price Not Listed
    Kindle Edition: Check Amazon for Pricing Digital Only

  5. How to Write Great Blog Posts that Engage Readers (Better Blog Booklets Book 1)
    Regular price: .99

    How to Write Great Blog Posts that Engage Readers (Better Blog Booklets Book 1) (Kindle Edition)


    List Price: Price Not Listed
    Kindle Edition: Check Amazon for Pricing Digital Only

  6. Facebook: Facebook Marketing: 25 Best Strategies on Using Facebook for Advertising, Business and Making Money Online: *FREE BONUS: ‘SEO 2016’ Included!* … Marketing Strategies, Passive Income)
    Regular price $9.99

  7. Social Media: Social Media Marketing Strategies with Facebook, Twitter, YouTube, Instragram & LinkedIn: *FREE BONUS: SEO 2016: Complete Guide to Search … Marketing, Online Business, Passive Income)
    Regular price: $9.99

  8. Internet Marketing: Beginner’s Guide: 17 Proven Online Marketing Strategies to Make Money Online: FREE BONUS ‘SEO 2016: A Complete Guide on Search Engine Optimization’ (Passive Income)
    Regular price: $9.99


  9. Marketing In Less Than 1000 Words (a 15 minute read)
    Regular price .99

    Marketing In Less Than 1000 Words (Kindle Edition)


    List Price: Price Not Listed
    Kindle Edition: Check Amazon for Pricing Digital Only

Related links:
How much money can one Kindle book make? (1 year case study)
BIG List of Black Friday Deals for Products Created by Bloggers

 

How To Turn Off Your Location on Facebook (From a Computer)

It seems like every few years I post something on Facebook and it shows the location I posted from. Each time I go through my privacy settings and I can’t find how to turn it off. Then I Google it, read through a bunch of answers and then remember. It’s actually very simple (but not intuitive) to turn off the location on your Facebook posts.

How to Turn Off Your Location on Facebook Posts

Go to the post that shows the location, here’s an example of one of mine:
How to delete your location from a Facebook post

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How to Get Publicity For your Kickstarter Campaign

As part owner of a press release distribution site for Utah news, I see a lot of press releases about Kickstarter or other crowdsourcing campaigns. I’m actually rooting for each one to get funded. Even though some campaigns I’ve backed have either taken forever or been canceled. Still, I can’t help it. Kickstarter brings out my idealistic side and I find myself rooting for them to get funding.

how-to-get-publicity-for-Kickstarter

Start by Getting Backers from your Own Network
The first thing I always check is where they’re campaign is at and how long it has been running. There’s probably some prediction model, but I want to see some money being raised.

Unless you truly have a killer idea or product that is newsworthy, the first phase of your Kickstarter is all about getting your network to support you. If you send your story to reporters and it looks like no one is backing your Kickstarter, it’s a tough sell. What if they cover your campaign and the project isn’t funded? They’ve just led their readers/viewers down a dead end road. The exception is if your project is truly exceptional, capitalizes on a trend, or you’ve had past success. That gives you a better chance of being covered in the news.

There is hope with a roundup post though. Especially if you give the reporter ideas on what other crowdsourced campaigns to feature (noncompeting but in the same category).

Example of the type of article I’m talking about: 17 smart crowdfunding campaigns you may want to back this week:

Create a Media List
Google “name of publication” + Kickstarter to see what projects got press and by what reporter. If they’re a possible fit, add them in your media list to pitch. Example from a search of the Salt Lake Tribune. I can see about how often they’ve written about Kickstarter campaigns and what sort of angles they’ve used.

One of my clients sent out a press release but the TV station held the story until the Kickstarter campaign successfully funded. Then the station covered the story (and it was a long feature story). The story is often after – that you raised thousands of dollars – and not a story about you launching a Kickstarter campaign.

My advice is if your campaign is new, lead with the story of your product and your team and last talk about how you’re on Kickstarter. Be sure to note if you’re creating the product regardless of if it gets funded or if you have past success on Kickstarter. That builds trust.

Use Graphics To Tell and Sell on Your Kickstarter Page
Next I look at their actual page and watch their video. The page has to look attractive and that means using a lot of graphics. One of my favorite examples of excellent work is Signing Times. Their Kickstarter campaigns are amazing. Look at that campaign – you don’t really even need to read to get the major points. The points are made in the graphics. Continue reading

The Ultimate List of Facebook Groups for Bloggers in Every State

I compiled a list of Facebook groups for bloggers, listed by state.

I love Facebook Groups for how easy they are to use and how much you can learn from them. The networking and sharing in a well-run group has made my job and career easier. I find them more powerful than LinkedIn groups, especially for bloggers and local groups.

When you join a Facebook group in your state you’ll find out about local events, sponsored posts and other opportunities!

facebook groups for bloggersI started Utah Bloggers Facebook group in 2010 and it has grown to over 850 members. Over the years I’ve hosted many blogger events for local businesses, restaurants and conferences. It’s one of my passions. I’m also the admin of several other groups and belong to many. I guess I’m somewhat of an addict. Since I started working for a blogger ad network I have gotten to know bloggers from all over and I recognize many faces in these groups.

If you’re a blogger, I highly recommend that you join a Facebook group for the state you live in. Then you can attend live events and collaborate with people in your area. To help out, I’ve assembled a list of Facebook groups in every state.

Before you join, make sure you read the rules because every group is different. Some are very strict, others let almost anything go. There are groups that share posts, groups that allow businesses to post and everything in between.

One more thing. I’m surprised by how many groups haven’t customized their URL. To do that you need to go into your group settings and set up an email. Whatever you use for the email will also be your URL. Instead of numbers it will be https://www.facebook.com/groups/customname

My only complaint about Facebook Groups is how hard it is to search for and find them! Use this URL but replace the search. I put blog in because I was looking for blogging related Facebook groups. https://www.facebook.com/search/str/blog/keywords_groups
To search more than one term, blog%20Massachusetts put a % between each, like a space.

Also, if you search and click enter you will see tabs and can select groups. So here it is:

The Ultimate List of Facebook Groups for Bloggers in Every State

Alabama Bloggers Facebook Group

“This will be a place for us to ask blogging related questions, cross promote our blogs and help build a community of both local readerships and global. We also encourage everyone to share information about local happenings and fun things going on around Alabama.” I noticed that many of the posts were sharing blog posts.

Membership: When I checked there were almost 400 members.
URL to join: https://www.facebook.com/groups/alabamabloggers

Alaska Bloggers Facebook Group

Alaska Bloggers is a place for online writers who live in Alaska to gather together to network and share region-specific opportunities.
Membership: 84
URL to join: https://www.facebook.com/groups/660041177368443

Arizona Bloggers Facebook Groups

“This is a fun place to connect and network with bloggers all over the state of Arizona!”
Membership: about 650
URL to join: https://www.facebook.com/groups/452700548079910/

Arizona Bloggers Meetup
“A place for AZ bloggers to connect and gather info on networking events and meetups.”
Membership: 360
URL to join: https://www.facebook.com/groups/azbloggermeetup/




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