The most buzz this year was for the term CONTENT MARKETING (the link shows how a p0rn site does content marketing – also check out this handy tool to get ideas for content). Just like a few years ago when it was all about Twitter, you can hardly go to a conference without hearing the term content marketing being discussed, analyzed and promoted as a business strategy.
I’m sure content marketing will continue to be hot, but with more help from apps and tools than we’ve previously seen (more on this in my next post). Content marketing isn’t slowing down, in some ways, it’s just heating up.
This stat is telling: 58% of B2B Marketers Plan to Increase Content Marketing Budgets in 2014 http://buff.ly/1hrFqAt
Here are the hottest online marketing trends of 2013.
Facebook loses teens to other platforms. As more parents and relatives have joined Facebook, loses are turning to Twitter, Instagram and SnapChat. Still, ambitious teens see social media as a way to make money rather than as a way to talk to their friends. I still love stories like this one about a teen who makes around $500k on YouTube just being herself and showing off the new clothes she bought. This teen entrepreneur who makes his money on Facebook claims it’s your fault if it’s not working for you.
Facebook makes marketers pay. Any time supply goes up (more marketers have pages) without a corresponding increase in demand, prices go up. Facebook is more popular and saturated now, so you’re competing with more content than ever. If it weren’t for the newfeed algorithm most people would see 1,500 stories/day from friends & Pages. According to this story, that number has been pared down to about 300. Facebook admitted they scaled back their algorithm to show less content from brands. That angered marketers and bloggers who resent having to pay to reach their fans.
Facebook to brands: “The best way to get your stuff seen if you’re a business is to pay for it.” http://buff.ly/IGagIP
Making a living off Facebook still possible Facebook can make or break companies. For example: Upworthy. They optimized for sharing and Facebook favored them. The result? In just a month visitors more than doubled – from 42 to 88 million. I’ve seen a few bloggers wonder out loud if it’s worth keeping a Facebook page. Better to tap into people’s passion. This page shows it’s still possible to start a new Facebook page and get a strong following quickly without any advertising.
Social Network Popularity Inflation Continues Nobody wants to go to a restaurant with an empty parking lot and similarly a social media profile with almost no followers is an instant credibility killer. So, not surprisingly, brands pay to get fake followers. According to this post, around 30-40% of followers on YouTube & Twitter are fake.
The word selfie was Oxford dictionary’s word of the year. Taking and posting seflies was so popular that presidents and farmers joined in. President Obama’s selfie made headlines with one and selfies from farmers went viral (this infographic shows how to take the perfect selfie). Marketers aren’t going to let a trend pass us by unexploited. Here are some seflie marketing campaigns I found to inspire yours.
If you need inspiration for this year, check out 2013 Top 10 Influencer Marketing Award Winners
Have any trends to add? Next up: online marketing trends for 2014, what I see ahead.