I’m addicted to LinkedIn lately. I asked this question and got so many answers.
Have you ever found success tweeting your news to journalists on Twitter?
I was looking for people who have gotten news coverage because of a tweet. I also want to know if people had found success using a paid service like Muckrack. PR Newswire will tweet your press release for $75 and PRWeb will for free (at the $200 level and above).
Google now ranks tweets in search results and the higher authority the person who tweets the better it is for your rankings.
I’m also curious if anyone has ever used a paid service to reach journalists on Twitter. One service is Muckrack: http://muckrack.com/press_releases
PR Newswire charges $75 to tweet your news. PRWeb does it free. Have you used these services? Is it worth it?
Google now ranks tweets in search results and the higher authority the person who tweets the better it is for you…
Here are some insights that I got back:
Mahr from Microsoft says they do short interviews of their CEO on Twitter that gets them coverage:
“we use at Microsoft twitter to do interviews (twitterviews) with our CEO and other specialists of the department and we often get a good coverage on newspaper or magazines.”
Kristopher who does PR for ARUP Laboratories has had some success pitching on Twitter:
“We got a product write-up in BusinessWeek online for a very big client last year. We built a twitter page for our product as it was launching at CES and then targeted the industry as well as media. Just getting that coverage in BusinessWeek was a success to me.
I have pitched other reporters through twitter with varying success, either outright ignoring my pitches or replying kindly that they weren’t interested. Robert Scoble has a friendfeed room designed specifically for pitching him, and he really responds…
It’s a good venue for reaching out to the media because it circumvents the gatekeepers, and in that light I think PR people need to understand how twitter and other platforms work. (Even so, when a writer takes a story idea, they usually still have to clear it with their editor.) But it’s not the place to build a strong, lasting relationship with the media, I think that it can be an ice breaker, but email or phone call or face to face are the best places to build lasting relationships.”
Tonya who is an adjunct professor gave a great tip – to set up keyword searches on Twitter:
“I’ve used Twitter to reach out to journalists and bloggers, schedule interviews, and follow up to their requests. I wouldn’t use a paid or automated service, but I do set up keyword searches on Twitter and follow relevant journalists. Then when the opportunity comes, I’m already there.”
Melissa, a wellness expert said a tweet led to an interview:
“I don’t personally tweet links to press releases but I have had editors from Better Homes and Gardens and Parents Magazine interview me because of a specific tweet that I sent offering a wellness tip.
I also always tweet out my media coverage – you never know who is watching!
I made a list of several national media members on twitter if you’d like to follow. It’s mostly lifestyle oriented.”
She has a Twitter list that includes journalists: http://www.twitter.com/casseracomm
Now it’s your turn to answer – had any luck using Twitter to pitch stories?