DAY 1: Foursquare for Tourism
One way that government or businesses that rely on tourism can use Foursquare is to create badges and points of interests with tips for visitors. I’d love to see this done with historical sites.
When I went to the Newseum in Washington DC I noticed they promoted checking in. I tried to snap a photo but we were in a big hurry and I didn’t get a chance.
Here’s how the state of Pennsylvania office of tourism uses Foursquare.
Exclusive Badges for Check Ins
The Pennsylvania Tourism Office is luring tourists to play the Foursquare game with by creating their own badges. They have 3 badges for points of interest throughout the state. They include restaurants, shops and historical landmarks and have discounts and special offers.
Point of Interest Tips
Pennsylvania lists over 100 tips and responses about places of interest in the state. They can be found by people on Foursquare and on their web site on Foursquare – www.VisitPA.com/Foursquare. Their web site also has a Foursquare section.
They sent out a press release and developed custom web pages to promote their campaign. They encouraged other places in PA to join in the game. If you need an example of how to use Foursquare to encourage multiple check-ins or how government agencies could use it to encourage tourism, Pennsylvania is the model to follow.
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