You don’t need official channels to be effective on foursquare.

Did you know that you don’t need to go through Foursquare to have a badge or leave tips  or create a special for mayors or check ins? It’s true. A lot of Utah businesses and others are forgoing the official route and fast-tracking their Foursquare marketing by going unofficial.

Why be official?  Be unofficial.  Create a great offer that people will talk about.  Create great service that makes people come back over and over again.  Create a great product that people will buy no matter the price!

Head over to Nigel’s post for some examples of unofficial Foursquare offers. If you have any examples to share with us, please post in the comments.

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