Day 2: Pro Basketball Plays Foursquare Game
It’s day 2 of our series of 14 Days of Foursquare and today’s post about how pro sports teams use Foursquare was written by Nigel. I quote from his post below.
The LA Lakers and the Boston Celtics used Foursquare to engage with fans during the NBA finals this year with limited edition Foursquare badges. The badges fueled the rivalry between the teams – for fans across the country – even if they didn’t attend the actual game.
How did fans get the badge? With a mention of the team they hoped would win and a hash tag. To be exact, by “Identifying with either of the NBA finalists was as simple as a check in on foursquare with the phrase #go(finalist team) and #NBA.”
Not only were they engaging fans on Foursquare, the NBA set a new record on Twitter during the game. See A New Record: 3085 Tweets Created Per Second During NBA Finals
It’s a smart way for the NBA to engage fans – and I like how open they made it. Apparently it wasn’t so easy for World Cup fans who had to do a lot more to participate. That’s despite “a full half a billion more people worldwide watch the World Cup final than the Superbowl.” Lesson: make it easy to for fans to engage.
Nigel sums up by saying that creating badges may not be the best route: “Foursquare can spend a lot of time and energy developing badges for professional teams and that will certainly develop a lot of cachet for their brand, but everyday experiences, if properly monetized, can provide a whole lot more for the customer, retailer and foursquare.”
Press Release Source:
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