Email Conference from MarketingSherpa

January 20-22, 2010 in Miami, Florida

Email Summit ’10 from MarketingSherpa offers proven tools, tips and strategies to help you avoid common email mistakes.

7 top Email marketing challenges:

1. Delivering highly-relevant email content to recipients
2. Competing with social media for recipients’ time and attention
3. Measuring and proving email marketing program ROI
4. Getting people to opt-in to email lists
5. Integrating databases with email systems
6. Reducing the amount of legitimate emails perceived as spam
7. Increasing email deliverability

Here’s a video link to give you a feel of the Marketing Sherpa Summits: http://www.youtube.com/watch?v=v6ew0GM_aTU

I haven’t blogged as much about MarketingSherpa but I’ve been a fan for years. They do research and testing so their advice is not guessing, it’s backed by real data. Also, they are professional and you can count on the content being top-notch.

Email marketing is inexpensive compared to other forms of marketing. You can see how many people opened your email and track what is most effective. I need to ramp up my email marketing now that I have a book and a DVD (coming next month).

You can try to learn yourself, or attend and learn from pros. There are duel learning tracks: B2B and B2C. They’ll focus on practical and specific Email tactics and strategies. You can choose either learning from reviewing case Studies, the latest research on email marketing, or one-on-one clinics.

Save $200 until January 8, 2010 by using the link below.

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