I’m looking for cordless candle lamps for my windows this Christmas and the ones at Restoration Hardware are $25 each. So I found a site called Yardiac that had really cheap candle lamps (maybe too much the other extreme).

They had live chat, which I LOVE. I propose that every time someone calls or chats a question in which you don’t know the answer, you find out and BLOG about it. Like, how tall is that candle?

Anyway, smart to direct me to their blog. The first post is so helpful. It’s what I explain to small businesses a lot when they want to know what to post about. Thanksgiving is coming, they sell turkey fryers. They give useful information for people who are using this product.

Now, I think they should link the words “turkey fryer” or something similar to the product page, not just the picture of the turkey fryer. And they should add this information to the description or link to the blog post. It does a lot to build trust and when I shop online I want to know more because I can’t see the product.

I’m paranoid my husband will be bugged with yet another online purchase that wasn’t quite right. Interestingly, I rarely had this problem before I was married! That’s what I get for marrying a man who was in the naval academy for a year.

Anyway, I wanted to keep this post as an example to new ecommerce bloggers. It gives timely (it’s close to Thanksgiving) and helpful information. Plus they use their blog in marketing. If they had a post about the candle lamps, I would’ve been really pleased!

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