http://www.newspapergrl.com Online PR, Business Blogging, and Social Media Fri, 03 Jul 2009 16:22:07 +0000 http://backend.userland.com/rss092 en Facebook Groups, Facebook Pages & Other Facebook Tips I've taught Facebook marketing. I've blogged about it. I've helped businesses with their Facebook presence. I've bought ebooks, I've spent hours in the HELP! section and reading many blog posts but you know what? I should've just bought Joan Stewart's Facebook product instead. ... http://www.newspapergrl.com/2009/07/facebook-groups-pages-other-facebook-tips/ I don't have any research to back this up (too lazy to find it), just experience watching others and with my own experiments. I can't think of a single time that an ad in traditional media led to sales that covered or exceeded the cost of the ad campaign. Taking ... http://www.newspapergrl.com/2009/07/blog-and-new-media-marketing-less-expensive-more-effective/ @ChrisKnudsen tweeted this must read article from Entrepreneur magazine that has great advice like this. "Never assume all of the risk in exchange for half of the reward." Or, another way of saying this: don't do all the work for nothing...because if you work with types identified in this article ... http://www.newspapergrl.com/2009/06/never-assume-all-of-the-risk-in-exchange-for-half-the-reward/ I just had a question about newsletters and thought I'd post my thoughts. I spoke to Joan Stewart of Publicity Hound last week. She asked me why I don't collect email addresses. I didn't have a good answer except that I haven't. So I'm not an expert on email newsletters. ... http://www.newspapergrl.com/2009/06/newsletters-and-building-a-list/ I have been waiting for this day! Facebook is opening up so that you can claim vanity URLs this week. Previously this was only for big brands but now you can have your own simple, elegant, branded URL for your Facebook Page (businesses) or profile (personal). The blog post says: "We ... http://www.newspapergrl.com/2009/06/claim-your-facebook-vanity-url-on-saturday/ This is a guest post from Angela Connor, who runs the news community WRAL.com. She grew this online community to over 11,000 members in just 18 months. I read her new book and love her no-nonsense practical advice. She and I are both work with Happy About to publish our ... http://www.newspapergrl.com/2009/06/top-5-rules-of-running-an-online-community/ Writing a book is hard but it's opening up a lot of possibilities for me. First, it scares me to death. What am I afraid of? Afraid of being criticized. Afraid that no one will read it. Afraid it will suck. Afraid it won't sell. Afraid it's not good enough. Afraid I don't know enough. Afraid people ... http://www.newspapergrl.com/2009/06/on-writing-my-online-pr-book/ I've used Sharpie pens for years. I use their highlighters & their permanent markers in all colors. I've had a mini sharpie on a keychain (abandoned that idea). When I was at DisneyWorld I noticed the tables with Sharpies so and masks kids could color. In all of the busy ... http://www.newspapergrl.com/2009/06/sharpie-uses-social-media-to-go-from-boring-to-sexy/ Today my Twitter account was suspended. I believe it was from being stupid enough to try the free "TwitterOnlineSystem.com". It's supposed to help you get more followers, which I've decided is not worth trying to do with a system. If I only have 200 followers instead of 5,000 then it's ... http://www.newspapergrl.com/2009/05/beware-of-twitteronlinesystemcom/ There's a lot of talk about disclosing about paid links and  getting payment for blogging, tweeting, or otherwise making cash from social media. First, there is no way to disclose all of this. This issue gets really messy (read this post about conflicts of interest by Penelope Trunk, warning: the post ... http://www.newspapergrl.com/2009/05/affiliate-links-on-twitter-posts/