http://www.newspapergrl.com Online PR, Business Blogging, and Social Media Tue, 18 Nov 2008 04:47:40 +0000 http://backend.userland.com/rss092 en "You have to stop thinking like a marketer, an advertiser and a communicator and start thinking like a publisher. Create information your consumers want, and they will share it..." - David Meerman Scott Lee Odden's blog has a great summary of a presentation by David Meerman Scott's on PR and marketing. I love ... http://www.newspapergrl.com/2008/11/the-best-pr-is-giving-people-useful-information/ Today I woke up and wrote the first chapter of my book on "what is an online press release?" I'm determined to spend at least 20 mins. each day writing. Like my blog redesign, it wasn't fast, but eventually I'll get this book done. I wish I could listen in on ... http://www.newspapergrl.com/2008/11/give-me-your-online-press-release-questions/ I'm challenging myself to actually write and finish my book about online PR. To stay motivated and to get your input I'm going to post some of my progress. Here are the 12 chapters (in rough draft form): 1. What is an online press release 2. What are the benefits of the press ... http://www.newspapergrl.com/2008/11/outline-for-my-book-about-online-pr/ I've gotten used to geeky events and they're what I expect. Branding isn't much of a thought. You're judged more on content than looks. We can even stomach bad presentation skills if the information is good enough. That was my blog too. Until now with the redesign! Now I feel ... http://www.newspapergrl.com/2008/11/where-the-cool-marketing-girls-hung-this-weekend/ It's been a long time coming - but NewspaperGirl has a custom Wordpress theme I wanted a cleaner, updated look and a logo I got a new headshot, thanks to Justin Hackworth, a destination wedding photographer who shot my wedding here on location in Utah (ha ha ha). I also found THE ... http://www.newspapergrl.com/2008/11/welcome-to-my-new-design/ Here's a good test if something is newsworthy. News exists in time - it is what is happening with your business or your industry at a specific point. Either something that has happened (past), something happening right now (present), or something that's coming up (future). News is NOT: an advertisement a statement a form ... http://www.newspapergrl.com/2008/10/news-exists-in-time/ "If you don't know how to network in the first place, all social media can do is give you the chance to screw up to a much larger group of people in a much shorter amount of time." - Peter Shankman http://www.newspapergrl.com/2008/10/social-media-doesnt-make-up-for-poornetworking-skills/ Maybe I should rename this to be Why I Still Love Twitter. What do you think? Shoemoney just posted a very detailed explanation of the value of Twitter. It's a great read. Notice that even for him it took a few months to see the benefits. I like how he says ... http://www.newspapergrl.com/2008/10/what-is-twitter-good-for/ I talked to David Binkowski (twitter: www.twitter.com/dbinkowski) at the Salt Lake City TweetUp last night. It was a lot of fun and many people I haven't met because I've been somewhat out of the scene. Now that I have a more active family life and moved further away, my networking ... http://www.newspapergrl.com/2008/10/pr-tip-from-slc-tweetup-join-an-existing-event/ Kelly at Startup Princess is hosting a retreat for women in business. Startup Princess is a network of women who have started their own businesses. However this retreat is opened to women in business - no matter if you own the business or not. The theme of the retreat is marketing ... http://www.newspapergrl.com/2008/10/presenting-at-academy-retreat-for-women-in-business/