Front Page News: Utah Blogger Dooce Signs on with HGTV
I’m a little late on the draw on this one but as you may know by now Utah blogger Dooce has signed a contract with HGTV (here’s the press release on PRNewswire). What does that mean exactly? I’m not sure. It looks like she’ll blog on their site. Anyway, a prophetess is never appreciated in her own country. Even though as the article points out — she’s #26 on Forbes 30 most-influential women in the media list (not online – just “media” – Oprah is #1).
Notice that the comments on the Forbes article are a lot of congrats to Dooce – because again, her audience is the type to read and comment on articles online. If that’s the sort of feedback you want, it’s smart to add someone like Dooce to your lineup.
It kills me that we have some of the world’s most successful social media phenoms in Utah (like Heather Armstrong and Blendtec) and yet they are often not known. But I find that the offline and online world rarely collide – except that they are now more. Why? Because TV is tapping into some of that online fame to draw a new crowd or at least take advantage of the cross over (something the Super Bowl advertisers could stand to do more of).
At least the Salt Lake Tribune had the story on the front page (hey Tribune, what’s with not putting your blogs in the navigation on your site?). What’s more they quoted me in the story. About her rabid fans (appropriate isn’t it, see her posing with her dog, both looking very approachable and not rabid at all). My friend Bill saw that I was quoted and choked on his burrito. To which I say: I’m not called Newspapergrl for nothing.
Leslie Mitchell wrote the story and I know her from Twitter. She’s got a great deal blog called “One Cheap Chick” that you should follow if you want to be up on the latest bargain.
Congrats to Heather Armstrong!
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February 8th, 2010 at 10:07 am
[...] More tapping into celebrities from 1 medium to transfer some of the star power to another (like Dooce). Yes there are times when a mainstream star like Ashton Kutcher goes onto Twitter and the fame [...]