Check out this blog by the 37 Signals folks: Signal vs. Noise.
There’s also a great salon.com article where I learned about the 5 employees and their business model. No investors. No ads. One of the 5 works from Provo, Utah. I suggested to Connect Magazine they write a feature on him.

You don’t have to surrender your credit card to use Basecamp for personal use (it’s a project management app). Unheard of. I’m also using their task list. It’s all designed to be simple, inexpensive, and intuitive. Good stuff for my slightly ADD tendancies.

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