Google Exec Speaks about Internet Marketing
I love this article because it captures the way internet marketing is going. This is taken from a speech by Brendan McGeever, marketing manager for Google Inc.’s Consumer Packaged Goods.
Here are the main points of Internet marketing:
- Don’t wait until your product is perfect to launch it, get it out there and improve it as you go.
- Ask your customers to help develop, market, and advertise your product instead of relying on your marketing dept. to come up with the ideas. He suggests user-generated ads, and videos.
- 12- to 24-year-olds are incredibly tech savvy and connected, look to them for leadership.
- Businesses should take part in the online communities their target market is using.
- Innovation and learning are constants in this industry
Thatcher Drew, President and CEO of the business group being addressed said: “ever since the Internet came along, there has not been a standard way of doing things. As my technology changes, I have to completely reinvent the approach to innovation…It changes every six months…if we’re not constantly innovating and constantly learning and constantly coming up with new ways to meet our clients’ needs, then we lose.”
“…you’ve got a problem and you go to the Internet…you go to your communities that you’ve already set up with your users and consumers. Ask them what are some ways for us to solve this problem, and then you test those ideas.” AMEN!
If you are marketing to moms, find the social communities where moms are going, the blogs they are reading, the places they visit online (ClubMom, iVilliage, etc). Don’t go there to market to them and tell them to buy your product. Go there to start a dialog and see what they think of your product. Start conversations and take notes.
Rather than keep what you are doing a secret, open up the discussion early on and you’ll end up with a better product, book, article, etc. I still need to do this more. It is counter-intuitive for most of us. But it has been shown to work again and again. I’m betting the next generation won’t even think of developing a product WITHOUT doing this. I can’t wait to see how things evolve!
One Response to “Google Exec Speaks about Internet Marketing”
Leave a Reply
April 11th, 2007 at 12:10 am
[...] Google Exec Speaks about Internet MarketingI love this article because it captures the way internet marketing is going. This is taken from a speech by Brendan McGeever, marketing manager for… [...]