First, I see the ad, a compelling headline written to address my desires for conversions. Conversions are my holy grail.

Precisely, I just clicked on to DM News (direct, database, and internet marketing news) and I click on the headline: “Post-Click Marketing dramatically improves conversion rates” white paper link.

It takes me to a beautiful, elegant landing page. I fill out the information (2 short pages) and land on an equally beautiful thank you page. They give me another hook (another white paper, their blog, and a “call me now” option).

I wonder how these landing pages convert. I’m also interested in post-click marketing. I’ll let you know what I learn. In the meantime, dream about churning out beautiful landing pages that convert and make me the web hero…

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