Guy Kawasaki – 5 Books you Must Read

I just got back from hearing Guy Kawasaki speak. It was essentially the same speech he gave the last time I heard him. It was fun to see friends. Plus when he asked if anyone in the audience Twitters, a good majority raised their hands.

The place was packed. It was annoying that no one could get a working microphone and it was obviously frustrating to Guy, though he kept a good sense of humor. He puts you instantly at ease. Also, I think Tahitian Noni was a co-sponsor based on how much he integrated noni juice into the talk.

I really wish I could’ve networked with the people in the room – probably 70% men. I’ll blog about his advice for them next – wait, Paul wrote about what Guy had to say about bloggers.

Here’s what I took away – Guy Kawasaki’s top 5 favorite books for entrepreneurs.

Christmas is coming (but why wait?).

  1. If You Want to Write: A Book about Art, Independence and Spirit by Brenda Ueland (substitute any word that describes what you want to do in life for the word write. So if you want to start a business, read it as: so you want to start a business).
    It’s written by a writing professor who taught at the University of Minnesota. It’s perfect for entrepreneurs because it talks about realizing goals. Guy said it changed his life.
  2. Crossing the Chasm
    In marketing you have a product and service to sell. Initially it may do well because early adopters will try it. Then you get a false sense of success. You have to work beyond the wall you’ll hit and reach new customers.
  3. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change Series)
    Many times entrepreneurs want to invent something and then spend time making the products better. The thing you need to do is keep innovating.
  4. Uncommon Genius
    A book of interviews with people who are geniuses. John MacArthur formed the John D. and Catherine T. MacArthur Foundation, and the board of trustees created the MacArthur Prize, or “genius grant.” The award cannot be applied for, and it is not limited to any particular field of interest. Its purpose “is to promote those leaps of creative thinking that may occur when gifted people are left to their own devices.” For Uncommon Genius, Shekerjian interviewed forty MacArthur Prize winners about their creativity. It will inspire yours.
  5. Influence: Science and Practice (4th Edition)
    Written by a social psychologist about how to influence people. Guy calls it the Marketing Bible.

Tip: whenever you do something for someone (like write about them on your blog) and they thank you for it, you must have a response. This is it: “I know you would’ve done the same for me.” Basically, I know you and I know that you owe me one (you must blog about them). Reciprocity is beautiful.

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  1. Jesse Stay November 1, 2007
  2. Wendy Piersall November 5, 2007
  3. Jeremy hanks November 7, 2007

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