How a Restaurant Taps Bloggers for Great PR

One of my favorite business activities is hosting, attending, or studying great blogger events and campaigns.  I’m still fascinated with the power of blogs and what a revolution it is in the media world.

Tonight I had dinner at Cafe Zupas. They are a casual restaurant chain that serves gourmet soups, salads and sandwiches.

Zupas is great at blogging. The blog looks great (or at least it used to – not as crazy about the new look) and they enlisted several local food bloggers to write for them. They chose  bloggers are influencers who already have followings of their own. Since Zupas started in Utah, I know some of them.

The bloggers write about their post on their own blog (example) and draw in their readers. They are brand ambassadors for the restaurant. I’m hoping to interview their marketing department.

Tonight I noticed that they are now selling a simple but nice cookbook with the best recipes from their blog. In other words, they made it into a product. A product that promotes their brand. Smart. This could make an ideal giveaway for a brand to give away to Facebook fans (a PDF version for new likes), new newsletter subscribers, or as a download on your blog.

The great thing about the cookbook is it features a profile of each blogger. The bloggers get copies to give away on their blogs and are of course helping to promote it. Don’t tell my sister but I bought her one for Christmas.

One Response
  1. Gheen December 27, 2011

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