Get free publicity for your business by tying into breaking news stories

I often write about online PR but lately a lot more of my clients want to get interviewed by the media. If you get a story published it can be good for you in many ways. Media web sites get excellent rankings from search engines and you’ll also get print coverage.

In my book, I Need a Killer Press Release, Now What??? I talk about tying into the trend or news to get coverage. When you’re the local angle to a national story, or you can comment on the hot topic of the day, TV producers, newspaper reporters, and bloggers will practically beg to talk to you. It’s one of the best ways to get free PR for your business.

But too many people miss this opportunity. They don’t pick up the phone or email. They think the media are too busy. Or they don’t know what to say.

But this is the very best time to pitch. I’ve seen it work with my clients.

There’s a PR webinar next week that I highly recommend:

How to Get Free PR by Tying Your Pitch to Breaking News

by Joan Stewart with guest Michelle Tennant of Wasabi Publicity

Time and date:
3 p.m. Eastern on Wednesday, July 21

Registration:
$39.95 (includes a link to the webinar video if you can’t attend live and a PDF of the slides)

Register for the webinar

Publicist Michelle Tennant will explain the exact details of what she does when she pitches a client during a breaking news event.  She’ll even show you the word-for-word email pitches she sent to the media–pitches that resulted in major publicity for her clients.

She’ll also tell you about a free media resource website she uses, thus saving her thousands of dollars on media directories.

I’ve worked with Joan and have been a guest on a webinar she held about using keywords in press releases. It was an absolute honor. She always delivers such practical advice that you can implement. Plus her webinars are very affordable. She wrote a recommendation for my book too. Because of the trust I have in her work, I am an affiliate of Joan’s programs.

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