I didn’t attend this teleseminar from MarketingSherpa last year on creating effective landing pages. I found this list of tips on Jim Kukral’s blog, part of the Kowabunga network of blogs. What he lists still applies today.

• Always use captions under your pictures because eye studies have proven they get read a lot more than you think
• Headlines don’t get read, they get scanned
• Headlines are THE most viewed thing on a page
• Never use a reset button on a form (I would assume everyone knew this, but I guess not)
• Customize your submit buttons to your offer. Example: Change “submit” to “Download Ebook”, etc…
• Always put privacy information or link in close proximity whenever you ask for an email address
• Add to Cart performs significantly better than Buy Now buttons
• Don’t go below 10 point type, ever, if you want maximum readability
• The color red can cause alarm, use wisely
• Never use site navigation on landing pages
• Use only one call to action button on a landing page
• Focus your offer to one clear point
• Pretty graphics don’t mean success, keep it simple. Smack your designer if they get too fancy, k?

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