(Newspapergrl)
is an online PR pro. Her book, "I Need a Killer Press Release" is about online press releases. She writes at the American Express Open Forum and Small Business Trends. On Hubspot's list of the top 100 Most Powerful Women on Twitter.
Go to local companies and tell them about a deal for their employees through their web site contact form. Hope they send a company-wide email about it like they did at OrangeSoda.