I heard Liz Ryan speak this week. Soooo refreshing. A great wit. She speaks about all the books about how women need to change to fit into the business world. How come there are no books telling men what they need to fix about themselves to succeed in business?

She rejects the notion that we need to change to fit in or be successful in our careers.

“What women bring to the table is what the business world desperately needs: passion, intuition, non-linear logic, insight, pluck.”

Marketers know women often control how money is spent, esp. in families. My company mainly sells to women but our top salepeople are men. Something is disconnected here. Shouldn’t women, allowed to be who they are in the workforce, be the best resource about marketing to other women?

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